"Social media is a very new thing and people have yet to really adjust to the technology "
What ? It's been around for almost 10 years and with all the scandals that we are all aware of using ignorance is simply not an acceptable excuse.
"or understand its deep implications."
Why do they not understand, simple, it's because they refuse to accept that Free is not Free after all. We have be told countless time that we are the product, this is nothing new..
"But they don't really have the tools, power or ability to manage this level of mass exposure."
Yes, they do, they either choose to keep the data private and not publish to "public" sites like Facebook, Twitter, Youtube etc.
If you wash your laundry in public then it should only be expected that the villae knows what colour of underwear you own.. No one needs to tell you this, it bloody obvious...
Publish silly content to a massively public website like Youtube and suddenly you they don't realise what public means.. Please explain to me why suddently people become unaware of what they are doing...