back to article Who's that padding down the chimney? It's Puma, with its weird £80 socks for gamers

Puma is perhaps best known for its sportswear and trainers. However, it's getting into a new market – eSports. The German firm yesterday announced its latest offering, a £80 pair of socks aimed at console gamers, called Active Gaming Footwear. The sock, which is presently available to order from the company’s website, was …

  1. Alister Silver badge

    Presumably, medial motion refers to pointing your toes inwards and lateral to pointing your toes outwards, but that doesn't really explain it.

    If used in their strict anatomical sense, then Medial means towards the centreline of the body, and Lateral away from the centreline, so for example, the medial side of the knee is the side closest to the other knee whereas the lateral side of the knee is the outside of the knee. So your presumption is probably correct.

    What Puma actually mean is anybody's guess.

    1. disgustedoftunbridgewells Silver badge

      This sounds like the wank they write for copy to sell football boots.

      1. Anonymous Coward
        Anonymous Coward

        "This sounds like the wank they write for copy to sell football boots."

        Only buyers of football boots weren't dumb enough to buy them all so they expanded their market to include gamers?

        Let's face it....this is just golf all over again. I'm not crap at X, I just need to spend more money on better gear....

        1. disgustedoftunbridgewells Silver badge

          The expensive football boots are very good. I've got a pair. They don't make you good but they let you be as good as you are without getting in the way. In my case they let me be marginally better than terrible.

          I've had £20 football boots in the past. It's like playing in walking boots by comparison. My current ones weight practically nothing, fit incredibly well and are so thin.

          I'd definitely recommend decent football boots. ( The three pairs of similarly priced rugby boots I own were perhaps less good value, but I love them too ).

          I'm not sold on these Active Slippers though.

  2. Warm Braw Silver badge

    There's something disturbing about the phrases...

    the experience of squatting over an opponent in Call of Duty

    and

    squeaky-voiced teens bragging about their sexual escapades

    ... appearing in such close proximity.

    1. Sgt_Oddball Silver badge
      Headmaster

      Re: There's something disturbing about the phrases...

      And not a single mention of 'your mom' or questions towards your sexual orientation (despite being happily married it's always amusing to reply 'yes, and?' if only to break their worldview)

    2. GruntyMcPugh Silver badge

      Re: There's something disturbing about the phrases...

      wrt " squatting over an opponent in Call of Duty." I thought tea-bagging your enemies was frowned on these days.

  3. TheProf
    Facepalm

    PUMA Socks

    Well why not?

    Do eSports have a car racing section? They probably use foot pedals so comfy, sorry, competitive footwear would be useful. Motorists can buy shoes designed for driving. Gloves too.

    The Puma socks do have a nice design. And they haven't gone overboard with the branding yet. That'll come with later designs. (PUMA IGNITE LIMITLESS 2 EVOKNIT TRAINING SHOE. )

    1. GlenP Silver badge

      Re: PUMA Socks

      Do eSports have a car racing section?

      Yes, Mercedes have their own team competing:

      https://www.mercedesamgf1.com/en/esports/

      1. teknopaul Silver badge

        Re: PUMA Socks

        Sponsored by Puma

    2. big_D Silver badge

      Re: PUMA Socks

      I never play Forza without donning my Nomex racing shoes.

      1. Anonymous Coward
        Anonymous Coward

        Re: PUMA Socks

        Dont forget the mandatory helmet wouldn't want to get hurt while playing forza

        1. big_D Silver badge

          Re: PUMA Socks

          My Arai Quantum E with Harada colours.

    3. Bronk's Funeral

      Re: PUMA Socks

      "Motorists can buy shoes designed for driving. Gloves too."

      Mmm, simracers can buy those, too. It takes a while to stop feeling like an idiot while lacing up your OMP boots before sitting in front of the computer, but for some reason it works.

      Proper racing gloves are a must too, if you have a direct-drive wheel, because those things can mess your hands right up.

      1. tiggity Silver badge

        Re: PUMA Socks

        "Proper racing gloves are a must too, if you have a direct-drive wheel, because those things can mess your hands right up."

        You need to do a bit more manual labour, when your hands are callous central gloves become optional

        Only time I ever wer gloves for manual stuff is when I'm pulling out nettles or thorny stuff, just in case I get stung / pricked on one of the few still sensitive spots

      2. jake Silver badge

        Re: PUMA Socks

        "Proper racing gloves are a must too, if you have a direct-drive wheel, because those things can mess your hands right up."

        If you're all that worried about your girlfriend getting hurt when gaming, a good set of gardening gloves will work just as well as proper Nomex when you're in your mummy's basement. Besides, I really don't think that my SFI-15 gloves would be conducive to fiddling about with your joystick.

      3. Anonymous Coward
        Anonymous Coward

        Re: PUMA Socks

        >>Proper racing gloves are a must too, if you have a direct-drive wheel, because those things can mess your hands right up.

        Man the **** up.

  4. Tigra 07 Silver badge
    Facepalm

    It's made of gamers!

    "Indeed, Soylent, the nutritionally complete beverage favoured by Silicon Valley's time-poor elite, actually sponsors Endpoint, one of the UK's most promising eSports teams"

    Who thought Soylent was an attractive name for a health food? Is it green too?

    1. Hans Neeson-Bumpsadese Silver badge

      Re: It's made of gamers!

      Who thought Soylent was an attractive name for a health food?

      To be honest, it's not an attractive drink in either taste or appearance, so an unattractive name seems appropriate,

      I was given a bottle at an event and tried it out of curiousity...I don't think I would have sampled it otherwise, and I certainly won't be doing it again

      1. David 132 Silver badge

        Re: It's made of gamers!

        To use a literary reference that I’m sure the smart folk around here will get: it is Filboid Studge in liquid form.

        1. jake Silver badge

          Re: It's made of gamers!

          But if it's liquid, you can't fry leftover breakfast for supper.

          1. BebopWeBop Silver badge

            Re: It's made of gamers!

            That's what the kettle with the 'on button' taped over is for of course.

    2. Alister Silver badge

      Re: It's made of gamers!

      Who thought Soylent was an attractive name for a health food?

      I think it was done in full knowledge of the origins and history of the name, either as an in joke or to be provocative.

    3. GruntyMcPugh Silver badge

      Re: It's made of gamers!

      @Tigra 07

      It's amazing how snarky and defensive users of Soylent and similar products get if you dare criticise the products. Soylent has a catalog of product recalls of their powdered products and produced a bar that gave customers vomiting and diarrhea. Plus I find the idea a bit affected, that people plan to miss meals, and it seems far too many people in the information age aren't getting the message about variety and eating their five a day.

  5. Christopher Reeve's Horse
    Coat

    £80 for a pair of socks?

    That's one way of putting your foot in it...

    1. big_D Silver badge

      Re: £80 for a pair of socks?

      They are shoes, not socks. Look at the sole. Indoor shoes (or slippers for the old geezers).

      1. Christopher Reeve's Horse

        Re: £80 for a pair of socks?

        You appear to be somewhat jumping in with both feet here - if you'd cotton on to the article title it clearly say socks. I suggest you take your dispute up with the author.

      2. disgustedoftunbridgewells Silver badge

        Re: £80 for a pair of socks?

        They look like slipper-socks to me ( which somehow manage to be less comfortable than either a slipper or a sock ).

      3. cream wobbly

        Re: £80 for a pair of socks?

        Still, forty quid a slipper seems a touch outrageous.

        They just want to sell cheapened racing driver / climbing shoes for the same money.

        1. Snapper

          Re: £80 for a pair of socks?

          It's for sustaining less damage/pain from random LEGO/3-pin plug undesirables.

  6. TS15

    A pair of slippers.....?

    So unless I'm missing something, these are surely just a pair of indoor use slippers...?

    Suppose the term "slippers" isn't quite as cutting edge as "Active Gaming Footwear".

    1. Tigra 07 Silver badge
      Coat

      Re: A pair of slippers.....?

      Add this to their upcoming "Active Gaming Dressing Gown"...

      1. Kubla Cant Silver badge

        Re: A pair of slippers.....?

        More like "Active Gaming Pants"

        1. KittenHuffer Silver badge

          Re: A pair of slippers.....?

          I hear that there are those that use "Active Gaming Nappies"!

    2. Anonymous Coward
      Anonymous Coward

      Re: A pair of slippers.....?

      They're basically "Totes Toasties" with a Puma logo.

      They're going to have to do better than that to sell to me, I normally get sucked in by "hut boots" myself, but then my floor tends to be pretty cold....

    3. phuzz Silver badge

      Re: A pair of slippers.....?

      To be fair, they do look quite comfy, but then I already have a nice pair of slippers (that I use whilst gaming), and they didn't cost anywhere near that much.

      Maybe if they were about £30 I might actually be tempted, assuming they're nice and toasty warm too.

  7. Blockchain commentard Silver badge

    If gamers are going to sit on their arse for hours, DVT is likely (especially if their only exercise is with their thumbs). Perhaps these socks are like those for flying/in hospital?

    1. Cuddles Silver badge

      Nah, to prevent DVT you need knee-high compression socks/stockings. Low-cut ankle socks won't do anything useful in a medical sense.

      1. martinusher Silver badge

        They're common issue in US hospitals. They keep the feet warm and they have rubberized strips on them to prevent the wearer from going flat on their face on polished floors. They probably don't cost 80 pounds/dollars a pair even with the inflated prices we pay for medical care in the US.

        (DVT and other circulation issues are managed with a pump device that hooks over the end of the bed. Its used with a compression boot, its designed to inflate every minute or two.)

  8. Jusme
    Gimp

    Well I'm all for a game of footsie...

    n/t

  9. big_D Silver badge

    Socks?

    The German site says they are shoes...

    1. Warm Braw Silver badge

      Re: Socks?

      The Germans also call gloves "hand shoes", so the distinction is perhaps not, er, rigid.

      1. big_D Silver badge

        Re: Socks?

        Yes, but socks are Socken in German, shoes are Schuhe.

    2. Kubla Cant Silver badge

      Re: Socks?

      Yeah, but Germans wear shoes on their hands instead of gloves (Handschuhe), so they probably can't tell shoes from socks. I always thought they missed a trick not calling socks Fusshandschuhe.

  10. headrush

    Well considering the Puma link leads to the motorsport section I would guess they're designed for driving sims that are used with driving chairs. As already noted by others, this looks quite serious, so having specialist shoes is to be expected.

    https://eu.puma.com/uk/en/men/shoes/motorsport

    https://www.playseatstore.com/all-gaming-chairs.html

  11. Captain Scarlet Silver badge
    Mushroom

    Mountain Dew?

    I prefer Apple Tango

    1. Clunking Fist Bronze badge

      Re: Mountain Dew?

      Monster. So some of that crazy mountain biking vibe attaches to me while I sit in front of my triple monitor set-up.

  12. Unep Eurobats
    Coat

    Personal tech?

    This is a Bootnote, Shirley.

    1. Chris G Silver badge

      Re: Personal tech?

      More of a Bootee note.

      And don't call call me Shirley!

  13. Blackjack

    For that price I can get handmade socks

    Fluffy, warm and completely ridiculous, perfect to wear all day indoors and that's how I usually do my "gaming".

    1. Tom 7 Silver badge

      Re: For that price I can get handmade socks

      My mum used to knit socks that you couldn't wear in shoes or boots but by god you could watch telly in them - the gaming equivalent in the '70s.. Wool - there's a reason sheep go to all the trouble of growing it.

  14. Tom 7 Silver badge

    The only possible gaming footwear

    is pizza boxes.

  15. Jay Lenovo
    Holmes

    Gramps is a Gamer too

    Medial wrap-up grip..

    Lateral wrap-up support..

    Heel wrap-up stability..

    So like, spiffy lookin' diabetic socks?

  16. Big Al 23

    Who knew sticky socks made you a better gamer?

  17. anthonyhegedus Silver badge

    It's obvious

    It could be just the knowledge that their opponent is wearing special socks that unsettles them. Likewise the knowledge that you've just spent £40 per foot on what are basically 'socks' will give you a wonderful sense of entitlement and give you the confidence to masturbate faster. Or something.

  18. Maximum Delfango

    Puma would be better off selling branded high-aborbancy tissues...

    (for gamers to wipe their brows with.)

  19. jamesdanielkirk

    Is there any chance

    That this is what we Americans refer to as a "joke"

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