Re: Oh no, more data stolen.
All this thanks to the new fad of all-around data hoarding. If companies only had the data they really need, data would be so fragmented it wouldn't be worth stealing in the first place.
Example: I went to have new glasses made; Optician wanted my name, address, any personal telephone numbers I might have, job and job telephone number, but also birth date, marital status, number of children, name of spouse (and telephone number). The young lady asking me all that didn't understand why I was reluctant to give them all those informations, "it's standard procedure". Judging by her reaction, I must have been the first to refuse giving them all that.
All they actually really needed is payment and one identifying piece of data (like my last name) to know who ordered that specific pair of glasses when I come back to collect them. The rest is just breach fodder.
But since it's identified and verified information I guess it sells quite well... Why bother having well-paid specialists and expensive manufacturing facilities - Just hire a bunch students, have them collect the precious customers' information, and then subcontract the actual glasses making to some cheap Chinese facility. Profit!