back to article New British Army psyops unit fires rebrandogun, smoke clears to reveal... I'm sorry, Dave...

The British Army has launched yet another social media 'n' psyops unit and its logo will look remarkably familiar to anyone who's watched 2001: A Space Odyssey – or Captain Scarlet. 6 (UK) Division is the new organisational home for the Army's "asymmetric edge", comprising all things "Intelligence, Counter-Intelligence, …

  1. Anonymous Coward
    Anonymous Coward

    It also looks like....

    The new BT logo.. Sans the BT bit.

    Wonder if they hired the same designers..

    Anon because I still work for them.

    1. Anonymous Coward
      Anonymous Coward

      Re: It also looks like....

      Designers of the kit? Yes.

      The logo was already supplied on the box see.

      1. This post has been deleted by its author

      2. Anonymous Coward
        Anonymous Coward

        Re: It also looks like....

        "The logo was already supplied on the box see."

        They realised all their computing kit could have their logo if they scrubbed off the bit in the middle that said "Dell".

    2. simonlb
      Happy

      Re: It also looks like....

      It looks more like it's got a very low rating on TripAdvisor.

  2. alain williams Silver badge

    The internet was a nice friendly, honest place ...

    when it was just us techies who went there.

    Then the email spammers arrived, irritating but we could cope with that and invented things like SpamAssassin.

    Then the morons arrived, but that was not a problem: we did not bother to look a pictures of cats or of what they had for breakfast; it did hurt some people when they promoted stupidity, but we looked at the evidence and vaccinated our own kids.

    Then the crooks arrived. It did not affect most of us as we knew to not open dodgy emails, but we had to clear up messes when the air heads in marketing and finance did so.

    Then the politicians arrived and decided to make war with each other using the nice space that we had created. Not content with buggering up the real world they are now intent on spreading their deceptions, hate and vendettas all over what should have been something to the benefit of mankind.

    How do we get these people to fuck off and play their stupid, harmful games where it does not matter ?

    1. TechnicalBen Silver badge

      Re: The internet was a nice friendly, honest place ...

      Rose coloured much? I was not around for it, but AFAIK there were those trying to trash the bulletin board systems back in the dial up days.

      1. Anonymous Coward
        Anonymous Coward

        Re: The internet was a nice friendly, honest place ...

        I agree there were people trying to trash the BBS but they were easily spotted and ignored for the trolls they were. I would even go so far as say they were ridiculed, laughed at and then kicked off never to return. The problem with the internet is you can't throw them under a bridge. Changing IP address is easy, getting a new phone number was not.

    2. caffeine addict Silver badge

      Re: The internet was a nice friendly, honest place ...

      Ah, the mid 90s when the Web was basically Universities and big companies. And we mocked the stupid with "AOL".

      I suppose we should probably blame Berners-Lee. It was the web that made the general public want the internet. Or maybe Andreessen for adding the img tag...

      Christ I feel old.

      1. Huw D Silver badge

        In a complete about face...

        "It was the web that made the general public want the internet"

        No, it was marketers and marketing that made the general public want the Internet.

    3. David Shaw

      Re: The internet was a nice friendly, honest place ...

      I like how the Daily Mail referred to British Army 6th Division 77th Brigade disinformation unit

      Is that the 77th official title, or do they give a different moniker to each person who asks?

      It’s certainly not Tim’s fault that humanity is flawed, and that they are co-incidentally using his excellent systems, protocols etc for not just trillions of dollars of web focussed business, but some are abusing the phase space for warfare aimed at the general population, or autocratic regimes, or both.

    4. PhillW

      Re: The internet was a nice friendly, honest place ...

      I'd have said inside a sandbox, but with this bunch of retards, just a sandpit will do.

    5. Anonymous Coward
      Anonymous Coward

      Re: The internet was a nice friendly, honest place ...

      "Then the politicians arrived and decided to make war with each other using the nice space that we had created /with the money they gave us/"

      FTFY.

      Talk about biting the hand that feeds IT...

  3. Joe Gurman

    Um....

    Does branding anything with a big, fat zero ever help in any way?

    1. Sgt_Oddball Silver badge

      Re: Um....

      I was more inclined to think they'd started to eat themselves Ouroboros style.

    2. holmegm Bronze badge

      Re: Um....

      Well, it's probably still better than Hillary Clinton's "this way to the hospital" logo was ...

  4. Mage Silver badge
    Coffee/keyboard

    Um, seriously?

    This is real, not made up because it was a slow news day at Vulture Towers?

    So other than on a screen, how does the logo look? I mean printed on a T-shirt, or as a badge on a uniform?

    1. caffeine addict Silver badge

      Re: Um, seriously?

      No... 'ose. Not an 'ose pipe, a bag of 'ose...

    2. Jellied Eel Silver badge

      Re: Um, seriously?

      So other than on a screen, how does the logo look? I mean printed on a T-shirt, or as a badge on a uniform?

      Probably a lot like a target. See also 'PERSEC' and 'OPSEC'. I guess running a souvenir shop for visiting troops could be justified under 'disinformation', rather than 'beer money'.

  5. PerlyKing Bronze badge
    WTF?

    Ring of Fail?

    Yeesh, how much did the consultants get paid for this? It looks like something a six year old squaddie could have knocked up by accident!

    1. Mark 85 Silver badge

      Re: Ring of Fail?

      I was wondering the same thing not to mention all the hours of "meetings".... They probably could have bought a new airplane or a few bombs for the money spent.

      1. Benson's Cycle

        Re: Ring of Fail?

        Consultants are expensive, but not aircraft expensive.

        I can't help but think that if the MoD were involved, the cost of a paper aeroplane would run into 7 figures.

    2. Pascal Monett Silver badge
      Trollface

      Re: Ring of Fail?

      Agreed. I'm pretty sure many squaddies would gladly knock up anything with a ring on it.

    3. ma1010 Silver badge
      Trollface

      Re: Ring of Fail?

      Obligatory Dilbert here

      Maybe this is how they did it?

      1. Jay 2

        Re: Ring of Fail?

        When that strip first appeared AT&T were spinning out Bell Labs. This, of course, got a new logo... which just happened to be a redish-brown ring. Though it didn't look like a coffee stain, more like a dog turd. So we then referred to Lucent as Dog Turd Technologies.

  6. macjules Silver badge

    Hmm, seems I've seen this somewhere else ..

    Lieutenant General Ivan Jones proudly declared: "6th Division focuses on Cyber, Electronic Warfare, Intelligence, Information Operations and unconventional warfare through niche capabilities such as the Specialised Infantry Battalions."

    Most of the army might say that the General is aiming to become Commander of Unconventional New Tactics.

    1. TRT Silver badge

      Re: Hmm, seems I've seen this somewhere else ..

      Commander-in-chief, Unified Networks and Telecommunications Force, Allied Command Europe.

    2. Vulch

      Re: Hmm, seems I've seen this somewhere else ..

      Shame they put a General in charge. If they'd gone for a Brigadier they could have called in UNified Intelligence Taskforce.

    3. This post has been deleted by its author

  7. TRT Silver badge

    Where's the headquarters again? South London, you say?

    One Ring to rule them all,

    One Ring to find them,

    One Ring to bring them all, and in the darkness bind them,

    In the Land of Morden where the Shadows lie.

  8. Anonymous Coward
    Anonymous Coward

    I see this logo as neither negative or positive.

    1. Anonymous Coward
      Anonymous Coward

      It also appears to be gender neutral.

  9. nematoad Silver badge
    FAIL

    It's the right badge.

    I just checked and they are just using the traditional 6 Div, badge.

    These date from 1916 when the decision was taken to try and conceal the order of battle by doing away with the plain designations and substituting these badges. Many have not changed, though some have. 1 Div.'s being an example.

    As for calling an ad-hoc collection of psy-ops, propaganda and other odds and sods a division is not going to fool anyone. Instead of pissing around like this how about actually recruiting a few more infantry and other teeth arms then the threat that we will come and sort you out might have a bit more clout behind it

    1. Anonymous Coward
      Anonymous Coward

      Re: It's the right badge.

      I guess they chose the frozen annularity because they already had the copyright.

    2. MonkeyCee Silver badge

      Re: It's the right badge.

      "As for calling an ad-hoc collection of psy-ops, propaganda and other odds and sods a division is not going to fool anyone."

      Couple of points.

      It's not a combat division for deployment. That's the first and third, which do all the PBI jobs, plus all the modern bells and whistles.

      It's a support division, but considering much of an advanced nations combat power is the force multiplier afforded by accurate intelligence, it's pretty important. It's also a force multiplier we can supply to allies with minimum fuss and casualties.

      The main task you missed that they do is surveillance. They do psy-ops in the same way that a large corporate body does HR, mainly it's about keeping the troops happy :D

      It seems a convenient place to stick signals and recon brigades that are effectively deployed fighting a war, for the benefit of national security. But physically located in the home country. So for various legal reasons, and with the growth of signals and recon, it makes sense.

      Totally agree they aren't a combat division. Not invading anyone with the 6th. Helping someone else do the invading for you? 6th is the ticket.

    3. JLV Silver badge

      Re: It's the right badge.

      I don’t agree or disagree on your assessment, but I will remark that occasionally restructuring combat units to work together, under a unified command, _does_ make a difference, even if the underlying capabilities don’t change.

      https://en.m.wikipedia.org/wiki/United_States_Tenth_Fleet

      I’m more thinking of the WW2 ASW* coordination here, but there’s also a cyber angle to 10th now.

      Again, no idea if that’s the case here and I’ll even join in a bit o’ cynicism.

      * Oh, and no, doubt, early Ww2 USA transport shipping protection practices were risible.

    4. Benson's Cycle

      Re: It's the right badge.

      How would you describe Bletchley Park and its related operations? Don't forget that gathered information was also used to create disinformation. (In the case of the V2s, the disinformation was initially directed at the British public so no change there.)

  10. Anonymous Coward
    Anonymous Coward

    Reminds me of the Berlin Brigade logo.

    Mysteron Brigade sounds much better.

    1. hplasm Silver badge
      Alien

      Mysteron Brigade sounds much better.

      "This is the voice of the Half-a-Mysterons! We know that you can hear us, hackers!"

      1. Anonymous Custard Silver badge
        Trollface

        Re: Mysteron Brigade sounds much better.

        But only in one ear?

  11. amanfromMars 1 Silver badge

    What's dumb and dumber and more stupid than dumb and stupid?

    The new division is purely a rebranding exercise and will not result in an increase in manpower, equipment or "capabilities".

    Crikey a pastel unicorn and paper mâché tiger of an operation and just whenever an increase in capabilities is most definitely needed to be anywhere up ahead in the NEUKlearer HyperRadioProACTive IT and AI Theatres with Leading Greater IntelAIgent Games Players ..... whose progress is shared here on El Reg

    And the answer to the posted question .... What's dumb and dumber and more stupid than dumb and stupid?

    More of the same with no real difference.

    Surely you can do considerably better than all of that, Lt Gen Ivan Jones. If you can't, you have a real practical problem, as does the Ministry of Defence and HMGovernment.

  12. Stevie Silver badge

    Bah!

    Am I to understand your claim that the symbol for Division 6 resembles the examples you cite purely because it is circular? There seems little else about them to convey confusion as to which is which.

    Why not throw in car wheels, Rolos, dartboards, portholes & hula-hoops while you are at it?

    1. Anonymous Coward
      Anonymous Coward

      Re: Bah!

      Cos it wouldn't be as easy to take the piss out of it?

  13. Ima Ballsy
    Coat

    Here's one they should consider:

    Maybe they need to look at:

    https://www.imdb.com/title/tt0372588/

    1. lglethal Silver badge
      Happy

      Re: Here's one they should consider:

      Really? I would have gone with https://www.imdb.com/title/tt0298130/?ref_=nv_sr_2?ref_=nv_sr_2

  14. Arthur the cat Silver badge

    How long …

    before they get hacked and the logo is replaced by a goatse image?

  15. TheProf

    The Story of O

    I wonder where they found inspiration?

    1. hplasm Silver badge
      Happy

      Re: The Story of O

      "General! We've been hacked - infiltrated! All of our secrets are gone!!"

      "O!"

  16. revenant Silver badge

    Scary

    If you stare at it long enough, Sadako stares back.

  17. jake Silver badge

    "Lieutenant General Ivan Jones proudly declared: "6th Division focuses on Cyber, Electronic Warfare, ::mercy snip::""

    One wonders if Lieutenant General Ivan Jones would kindly let us all know what, exactly, this stand-alone "Cyber" thing is? He must have an adequate explanation, seeing as it's the first thing his division is focusing on, right?

    1. Benson's Cycle

      He did start his career in REME, so being charitable he probably knows as much about the Internet as the average mechanical or electrical engineer who stopped being technically involved in things a couple of decades ago.

  18. Cliff Thorburn

    Ps Y O Ps ?

    This is really just the tip of the Octopus Tentacle is it not?

    1. Spanners Silver badge
      Go

      Re: Ps Y O Ps ?

      How about a sucker off a Hydra tentacle?

  19. Anonymous Coward
    Anonymous Coward

    The Truth ?

    You can't handle the Truth !

    Is it a sin to know ?

  20. Anonymous Coward
    Anonymous Coward

    Looks more like

    The Mysterons to me.

    1. hplasm Silver badge

      Re: Looks more like

      Well, you're half right...

  21. chas49

    from Hrvatska

    For some reason, that tweet was sent from an iPhone in Croatia. Someone's on holiday but still working?

    1. Anonymous Coward Silver badge
      Boffin

      Re: from Hrvatska

      VPN

  22. This post has been deleted by its author

  23. Captain Scarlet Silver badge
    Alien

    Oi earthlings

    You can't cut us in half and use us as a Logo.

    Cease this cruelty or we will be avenged!

  24. J.G.Harston Silver badge

    Sixth column?

    1. jake Silver badge

      Not sure. Can I get back to you the day after tomorrow?

  25. mbiggs

    Stars

    One star -- can't read or write

    Two stars -- can either read or write, but not both

    Three stars -- gets to talk to journalists

    *

    Plus ca change......

  26. FlamingDeath Bronze badge

    Oh god its worse than I thought

    "6 (UK) Division is the new organisational home for the Army's "asymmetric edge", comprising all things "Intelligence, Counter-Intelligence, Information Operations, Electronic Warfare, Cyber and Unconventional Warfare"."

    So, it's full of marketing droids & snakeoil salesmen then

  27. Dave Rickmers

    It's the Germs logo from 1980

    https://youtu.be/08MqYvU-yuM

    "What We Do Is Secret" was their biggest "hit". Coincidences take a lot of planning.

  28. The Ghost Deejay

    English Flag

    The logo bears a remarkable resemblance to the REAL English flag, before some roman general or whoever, decided to foist a pisshead Greek bishop (St George) and that so called English Red Cross abortion of a flag upon us.

    Cheers… Ishy

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