back to article Japan and Greece collide as Toshiba's storage biz spinoff reborn as Kioxia

Toshiba Memory Corporation has emerged, reborn, from the depths of the strategy boutique, as Kioxia. It has obviously received a very special treatment from brand consultants. Let us help you wrap your brain around this fantastic reimagining. The company has its origins in Japan, spun off from big daddy Toshiba in 2018. …

  1. Arthur the cat Silver badge


    the land of democracy, metaphysics, togas and gastroenteritis – Greece.

    Togas were Roman. I think you mean "chlamys"

    1. CrazyOldCatMan Silver badge

      Re: Togas?

      I think you mean "chlamys"

      Top quality pedantry. Well done, keep it up..

      Now, I'm just off to a symposium - I might be some time..

      (A symposium in Ancient Greece was nothing like the modern meaning of the word - more of an all-you-can-drink food and wine party where the only females allowed were dancers and other ladies of negotiable affection.. )

  2. LDS Silver badge

    It rhymes with hypoxia...

    ... which could explain a lot...

  3. Kevin McMurtrie Silver badge

    Parse error, line 1 character 4 at 'x'

    My brain wants to parse "Kioxia" with Chinese pronunciation. I'm curious how this is going to be written in Japanese.

    1. Diogenes

      Re: Parse error, line 1 character 4 at 'x'

      Sounds like a nasty disease

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon

Biting the hand that feeds IT © 1998–2019