"Sneaking - Attempting to misrepresent user actions, or delay information that if made available to users, they would likely object to."
Can't really think of an example of this, but I'm sure it happens. "Oh, by the way, we're going cloud-only next year" is one I've had pulled on me.
"Urgency - Imposing a deadline on a sale or deal, thereby accelerating user decision-making and purchases."
I have literally never bought anything "because the price is gonna go up". a) because I don't believe it (and often get sale prices even after sales end if they are reputable sellers), b) because that's when I have to think *more* about whether or not I need it. If it was just an impulse, I'd likely click. As soon as it becomes "it's this price only until Wednesday", I will have a much bigger think about it to avoid making a mistake, even if that means missing the deal.
"Misdirection - Using visuals, language, or emotion to steer users toward or away from making a particular choice."
Why, yes, I did mean to download the £30 a year antivirus and not the free one that I Googled, landed on, clicked download, clicked No, I'm sure, and then still ended up being advertised at with only a tiny little blue-on-blue "get the free version instead" link hidden away on a page of text.
"Social proof - Influencing users' behavior by describing the experiences and behavior of other users."
I honestly couldn't care less than my brother bought from your brand. Really, I couldn't. It doesn't influence me at all. Especially when, for example, it's an outright fecking lie (*cough* Facebook *cough*). Sorry, but I speak to these people... if I want a product recommendation, I'll ask them, not take your word for it just because they bought it. And, no, I couldn't care less that "500 people saved money using this link" or whatever other nonsense.
"Scarcity - Signalling that a product is likely to become unavailable, thereby increasing its desirability to users."
So you mean it'll be hard to get returns, repairs, replacements, support, parts? Yeah, I'll just wait until they're back in stock, thanks. If that means going elsewhere, oh well, at least they could source enough of the product to give me confidence, eh? This one backfires terribly with me.
"Obstruction - Making it easy for the user to get into one situation but hard to get out of it."
See above re: antivirus. Gym memberships. "One-click" electronic sign-ups that, to cancel, you have to send a fax in Swedish to a telephone number that you only get after solving a Swahili crossword puzzle while underwater.
"Forced Action - Forcing the user to do something tangential in order to complete their task."
Sign up for an X card, and after 30 days, you can write to us in order to get the 10% cashback but only if you do so with the aid of a Navajo code-talker on a full moon within 1 day of your purchase (*purchases can only be made at new moon).
I'm quite baffled as to who these techniques work on. I've walked away from dozens of "deals" like this, almost always to a better deal that doesn't involve this kind of hassle and is cheaper.
And UK consumer law being pretty god-damn fantastic, I don't have to follow any of your expectations (granted, I need to know that, but it doesn't take a lot of research/memorisation to know what you can and can't do). No, I'm cancelling. Here's your notice. No I don't care about your cancellation procedure. No you don't "just have" to tell me anything, especially if it involves upsell... I'm cancelling. That's your notice. Write me a letter with any important information that I legally must know. No, I'm sending it back. It's not fit for purpose. It was a mistake. I didn't realise it would have all this rubbish attached. I don't like the colour. I just don't want it. Or, even, "you lied to me".
Sell me a product, at an agreed price, or get out of my face. Personal, or professional. I actually use 4G for my Internet because I got tired of the "broadband" nonsense. At least with 4G, you can just swap a SIM and be with someone else immediately with no hassle at all. I don't give out my phone number precisely because I don't want to talk to these idiots. Pressure-sell me in work and watch all my purchasing with you disappear. You give me the prices I ask for, when I ask for them, and I'll allow an occasional, small semi-social catch-up if you're one of my regular suppliers. Spam me with your latest products and your emails silently drop into Junk and the next company on my ever-growing list of "Well, I'm glad you're happy with your current suppliers, but can you just keep on your list for consideration in case you need us in the future" gets a chance.
Have bought a car from new. It was one of the quickest transactions ever because the guy realised that I wasn't party to their nonsense.
Have enough budget in work to cause the *actual* "big boss" in most companies to get involved if I have a problem or threaten to move my business elsewhere.
I get taken to shops by friends to "do the negotiation bit for me" because I take no nonsense.
I even once made my feelings on upsell perfectly clear in a conversation in an Italian electrical shop without even being able to speak the language.
I will walk out. It's not a "move". It's not a trick. If I start to walk away, I'm gone, even a free product at that point won't get me back, and you'll have no custom from myself ever again. I've done it in everything from restaurants to supermarkets, electronics stores to garages.
The one, perfect, guaranteed way to lose my custom forever is to even *try* to pull this junk and not hastily retreat from such tactics the very second that I express my opinion on them.