back to article Murdoch-backed adtech startup Unlockd ditches Google lawsuit: That'll be £200k, ta very much

A Murdoch-backed adtech startup that sued Google for anticompetitive behaviour has abandoned its lawsuit – and been landed with a £200,000 legal bill for its troubles. Unlockd sued Google after its business model was thrown into jeopardy by the adtech giant. That model was simple: if you installed its app, every time you …

  1. Anonymous Coward
    Anonymous Coward

    An anti-competitive lawsuit from the Murdoch clan, whatever ever next, socialist policies from Trump ?

    1. macjules Silver badge

      Could have been worse

      He might have tried to sell MySpace to Google.

    2. Mark 85 Silver badge

      What's next? Flying pigs. Cats and dogs living together. Mass hysteria I tell you.

      1. John Brown (no body) Silver badge

        "What's next? Flying pigs. Cats and dogs living together. Mass hysteria I tell you."

        Maybe it's one of the signs of the upcoming apocalypse? I saw a BMW driver using his indicator the other day. Admittedly the car was indicating left while driving down the slip-road to join the motorway so should have been indicating right. But still, it was a disturbing moment!

        1. Derezed

          Pics or it didn't happen.

  2. Loyal Commenter Silver badge

    Oh dear, how sad, never mind...

  3. ratfox Silver badge

    Apparently being backed by Murdoch doesn't mean much these days. I suppose divorces are expensive...

    1. Youngone Silver badge

      Inherited Wealth is the best kind

      I'm just hoping this is a trend for James Murdoch and he winds up living under a motorway overpass.

      Not much chance of that happening, I know, but I can dream can't I?

  4. Anonymous Coward
    Anonymous Coward

    Wow, this really is breaking news!

    Google actually removed an app for breaking developer policies???

    (I guess that only happens to apps that compete with Google.)

  5. Blockchain commentard Silver badge

    How did Unlockd think they'd do in court if someone needed to dial the emergency services but died whilst waiting for the adverts to finish after unlocking their phone?

    1. Caltharian

      Most phones can dial emergency services while locked

      1. 9Rune5

        Most phones

        Most phones do not have the adware in question installed. So... What happens when your phone gets infected with this shite?

        1. sabroni Silver badge

          re: What happens when your phone gets infected with this shite?

          The ability to make emergency calls from the lock screen isn't compromised because this app runs after you unlock. Sorry, this shite runs after you unlock. So edgy!!!

          (installing an app from google play counts as getting infected now?)

  6. Anonymous Coward
    Anonymous Coward

    Back of the line, Google. You might end up with 1/200,000th of £1.

    1. EveryTime Silver badge

      This pretty much confirms that the company wasn't adequately capitalized. The investors set things up so that the company would be funded incrementally. They only had enough money to start a lawsuit, but wouldn't have any money if things didn't look promising.

      I might be more understanding in other circumstances, especially with a self-funded startup that had a case. But this company marketed their Murdoch backing when it was to their advantage, and filed a lawsuit for leverage rather than for justice.

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