Just when .eu names were making it big - in the form of spam
I've just started seeing .eu domains for the first time, in the form of spam emails with .eu originating addresses. I can't recall ever seeing a single legitimate email or a single web site outside of the .eu government using a .eu name. The entire .eu registry and domain name system could disappear down a black hole and very few people in the rest of the world would even notice (although going by current experience it seems to make a good indicator of spam for my email filters).
Who is actually using these names, and for what purpose? Are they just a form of brand localisation for marketing purposes?