Npm is getting some heavy competition from something called yarn, which is near-equivalent, supposedly. To the point where blog examples typically cover one and mention that the other is pretty much the same commands with the different prefix.
Yes, yes, this is JS, so there's a new shiny every other week. Think emacs vs vim holy wars, accelerated x100, with about 1/100th the life expectancy.
Thing is, this is not Java, the lock-in is minimal and user base is easily outraged via Twitter. Enough bad press could eventually catch up with them, especially when they're trying to transition to making more money.
Doesn't seem like a good strategy at all, PR-wise. Go through the motions, pretend to be nice and offer generous severance rather than airing your stained unmentionables.