Proposing the New Interactive Model
Internet ads have a feature that previous types didn't.
Paper, radio and TV ads all required you to remember something, to be latently influenced. The effect was either subtle—subconscious reinforcement of brand awareness, more readily noticing 'Acme Inc' next time you saw the name—or direct, making you want to go and buy the great new product which the ad was selling. But you were rarely in a position to act immediately; to show an instant response.
The net is different, since you can click the link and buy the product—or: you can demonstrate your response by some other method.
So I propose that from now on, internet advertising is regulated to ensure that as well as being able to click on the 'Buy Now' or 'See More' link, there is also one labelled 'FOAD'. The law will require that the ad displays the number of FOAD clicks when it is shown, but, more importantly, the company in question is charged 1p/1¢ in extra taxation for each occurrence. The money raised will go directly into a national special educational fund, to be spent exclusively on improvements to schools, learning materials, teachers' and lecturers' salaries.
We'd need to solve the problem of robots, of course, but that aside you now have an excellent and effective way of making sure that internet advertising has to seriously improve.
Do you know why TV ads during Superbowl are of vastly better quality than the witless drivel vomited out by commercial radio? Because the former is expensive, of course. Radio ads are cheap as chips, which is why they are simply awful*¹. Internet ads are even cheaper, which is why they occupy the very bottom of the quality sewer.
So now we are using the interactivity of the internet to ensure that bad ads are punished, that advertising generally becomes more expensive so you'll start to see better ones, and money incidentally generated by bad ones goes towards a critically important cause: education. Crappy advertisers go out of business. You see better ads.
All you have to do is press the 'Fsck Off And Die' button ...
*¹ Radio: Embarrassingly poor fake-Scandi accent drones on for 30 seconds about yet another dreary car, telling you how little it will cost; followed by a hasty babble with the usual rhyme "Terms and conditions apply, all the above was a lie" as someone else explains the real cost is twice as much. Does this transparently deceitful garbage work on anyone?