back to article All your ETL pipeline are belong to us: Google snaps up Alooma

Google has hoovered up data pipeline pusher Alooma for an undisclosed amount as the ad slinger continues its efforts to clamber up the cloud charts. A specialist in Extract, Transform, Load (ETL) applications, Alooma allows users to slurp data in real time from a wide variety of sources, including Microsoft SQL Server, Oracle …

  1. 2+2=5 Silver badge
    Joke

    The new, improved ETL...

    Extract Transform Lock-in

    1. FozzyBear Silver badge
      Mushroom

      Re: The new, improved ETL...

      To be fair that is the truth with any ETL suite you implement. Costs a friggin' fortune. A nightmare to implement and maintain, and apocalyptic if you decide to move to a different platform

      1. yosemite

        Re: The new, improved ETL...

        Errm, I believe SSIS just comes free with MS SQL...

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