back to article You know the drill: SAP has asked Joe Public to name Munich arena so go forth and be very silly

German ERP giant SAP has finally latched on to the name-our-thing stunt commonly used to drum up interest in gritters, offering punters the chance to brand Munich's new sports arena. SAP has the naming rights to the stadium and has launched a PR campaign asking people to come up with a name in exchange for the chance of …

  1. Aristotles slow and dimwitted horse Silver badge


    The YouareaSAPforpayingtheseextortionateticketfees Arena.

  2. Rupert Fiennes Bronze badge

    Flame on!

    Brexit Palace?

  3. Charlie Clark Silver badge

    I hate "naming rights"

    And there is a special place in hell for whoever came up with them!

    Especially galling are the numerous sporting venues that are paid for by local councils – the City of Manchester Stadium springs to mind, but there others – who usually then see no cash for the names but are responsible for renaming transport stops, etc. The net effect is that people who already have more money than they know what to do with have more. Renaming sports grounds is the equivalent or renaming menu items in a GUI!


      Re: I hate "naming rights"

      Beat me to it. Anyone who has ever worked under the SAP yoke probably feels like they are in a "special place".

      I propose:-

      SAPristi! Neun Zirkel der Hölle

    2. 2+2=5 Silver badge

      Re: I hate "naming rights"

      Yes, it's a pity they have to do that.

      Sing along now: SAP-ity-doo-dah, SAP-ity-ay / Why oh why did they name it this way?

    3. eldakka Silver badge

      Re: I hate "naming rights"

      One of the bodies you can blame for this trend (not solely, but a big influence) is the International Olympic Committee (IOC) and the governments who pander to them when hosting the games.

      The IOC bans advertising in any venue or venue-related facilities unless the advertiser has paid much cash to the IOC for the privilege of advertising at an Olympic event. Many hosting countries (well all really) pass laws enabling this.

      One of the ways advertisers got around this was by having the actual facilities that hosted the games to be named after their organisations. That way, when a broadcaster says "Telstra stadium", they are not advertising Telstra - which would breach laws if Telstra hadn't paid the IOC millions of dollars - they are stating the name of a facility, not of a company.

      I'm pretty sure that the various <insert name here> World Cups follow the same paradigm regarding advertising, thus boosting the silly trend of naming places/facilities after companies.

    4. Old Tom

      Re: I hate "naming rights"

      "City of Manchester Stadium springs to mind"

      Possibly not the best example, as the concession from the council to allow sponsored naming of that stadium was part of an improved lease agreement that included a substantial rent increase.

      1. bombastic bob Silver badge

        Re: I hate "naming rights"

        a) Uber-thingy

        b) SAPfest

        c) Bitte-Munchin'

        d) Johan Gambolputty [etc.] von Hautkopft of Ulm

        e) Semprini

        coat, please...

        1. Fungus Bob Silver badge

          Re: I hate "naming rights"

          Surely someone will really clean up with all the SAPonification going on....

  4. Natalie Gritpants Jr

    SAPdenfreude Arena

    1. eldakka Silver badge

      Jumping on the bandwagon:


      (no idea how badly that mangles the original German Backpfeifengesicht).

  5. Korev Silver badge

    I diSAProve of this

  6. Korev Silver badge

    The diSAPointment stadium

  7. Warm Braw Silver badge

    Is there a temporary sign reading "Name ASAP"?

  8. Korev Silver badge


    Will they surround the stadium with SAPlings?

  9. CAPS LOCK Silver badge

    The SAPdrome ...

    ... is my best effort. Anything else would fall foul of Godwin's Law I'm afraid.

    1. Anonymous Coward
      Anonymous Coward

      Re: The SAPdrome ...

      That's quite the SAP-wurst name I've ever heard.

      Mmmm (not Mattessons) but SAP-wurst.

  10. Anonymous Coward
    Anonymous Coward

    They could really clean up if they call it the SAPonaceous Arena.

  11. Snowy

    Name it like SAP

    S*** and P***, Some think it is S*** and it make others what to p***

  12. Mark 49

    SAPhic Centre ?

    1. Anonymous Coward
      Anonymous Coward

      Sapho Stadium.

  13. Sulky

    Take your pick

    Plenty of appropriate words to describe SAP

  14. T0G

    The Folly Breh-exit

  15. SVV Silver badge


    SAP R/3 Nah

    1. Wedgie

      Re: Sappropriate

      Whoever downvoted this has no soul.

      Probably someone who has chugged the S4 Kool Aid!

  16. Ken 16 Silver badge

    SAP PO for Park Olympik?

    It sounds like a good module name,

    or maybe SAP FU for Freikörperkultur Unbegrenzt to give the locals the little excuse they need to peel off there?

  17. Steve Button


    "A gullible or foolish person."

    From thanks Sulky.

  18. Christian Berger Silver badge


    FunktioSAPfel (functional apple)

    GlückSAPparatur (device of luck)

    AdamSAPfel (adam's apple)

    HauSAPotheke (the medical stuff and bandages you have at home)


    StaatSAPparat (apparatus of state)

    LuxuSAPpartment (luxury appartment)

  19. Bruce Woolman

    Will this work?

    Oracle Arena. Just sounds better.

  20. CujoDeSoque

    Sit And Pay Arena

    Stupid And Pretentious Stadium

    Sad And Pathetic Field

  21. jmch Silver badge


    As a traditionalist...

    What's wrong with SAPpy McSAPface, eh?

    1. Long John Brass Silver badge

      Re: Erm...

      No no no...

      It's an areas so it has to be SAPpy McSAPlace

  22. lglethal Silver badge

    Stadium of SAPs

    A perfect description of anyone who paid the extortionate prices to watch Bayern play in the Arena...

  23. Anonymous Coward
    Anonymous Coward

    How about...

    SAP macht frei?

    Would look good above the entrance?

  24. Mark 85 Silver badge

    Sad SAP Stadium.

  25. Anonymous Coward
    Anonymous Coward


    "sapperlot" being an ancient German curse or interjection...

    1. Joe Harrison Silver badge

      Re: SAPper-Lot!

      Sapperlot... I think I prefer its "alternative forms" zapperlot and fapperlot

  26. Anonymous Coward
    Anonymous Coward


  27. Diogenes

    Does sap have an unofficial monniker

    In the 70s BMW was known as Bayrische Mist Werke (Bavarian Manure Works) and AEG as Alles Ein Gammel (everything screwed up).

    1. Anonymous Coward
      Anonymous Coward

      Re: Does sap have an unofficial monniker


      1. Sammlung fuer Arbeitslose Physiker

      2. Sanduhr Anzeige Programm

  28. Will Godfrey Silver badge

    Be Contrary

    You could always completely negate any possibility of an advertising hook with:

    Berlin Olympic Stadium

  29. Anonymous Coward
    Anonymous Coward

    You're gonna hate me for this one... mind bleach required













  30. Anonymous Coward
    Anonymous Coward

    SAP Club

    Join today, be a SAP!

  31. Andy Mac

    SAP in the Face

  32. Sceptic Tank


    I recommend: SAP Athletics and Phootball. Now do I have to take up my seat at the stadium or can they just deliver it to my house? I stay a bit far away.

  33. Marketing Hack Silver badge

    Some Humble Suggestions....

    Stopping All Productivity Arena

    Software Agony Palace

    Shovel (money) At Problem Park

    Soul-Atrophying Programming Stadium

  34. Ben1892

    We all know SAP have no imagination or creativity and that they'll end up calling it; "The SAP SE Arena" - of course it will have also been designed in the 70s, consist of various parts of other stadia acquired along the way, be extremely difficult to navigate and you won't be able to leave without paying for a health check.

  35. Anonymous Custard Silver badge

    Is it ein bird, is it ein plane?

    From the article photo, looks like they're soon going to be in need of SAPerman to catch the falling kid?

  36. OzBob

    "Albert Speer Platz"?

    (See above)

  37. Anonymous Coward
    Anonymous Coward

    For no good reason "Farages Folly" would really cheer me up ...

    for so many reasons. Not least of which is Farages dual nationality ....

  38. AndrewD375


    I was always told SAP stood for "Sucks up All your Profits".

    I'm sure someone can get that in there somehow...

  39. The Central Scrutinizer

    Scrutinizer Stadium.... where all eyes are on you, citizen.

  40. Velv Silver badge

    Livingston FC did a naming thing with local Italian restaurant chain Tony Macaroni

    It wasn’t long before other fans nicknamed the Livingston stadium “The Spaghettihad”

  41. Toolman83

    will this comment be banned?

    Its taken *this* long for an article about naming something in Munich before someone brought up "Hitlerville Arena" or "SSAP Final Solution" ?

    1. Korev Silver badge

      Re: will this comment be banned?

      Good Godwin!

  42. Adam 1 Silver badge

    Footy McFistFace

    Or if this is a shameless branding exercise


  43. TheBishop

    It's a big place. So, Areana Grande?

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