re: Its not AI.
A week ago, I would have agreed with you. However, I've had a lot of mind expanding drugs over the weekend, and I would now disagree. It's a question of semantics, and human perception and reaction.
If we take that "Intelligence" is the application of logic to a situation in order to build up rules about that system. then this is clearly "AI".
However, it fails at being "Artificial consciousness", since it cannot learn this behaviour in such a way as to apply to any other situation and interact with other intelligent entities.
All the while, the Turing test has been posited as a test of intelligence. It's not. It's a test of consciousness. If it were a test of intelligence then Deep Blue probably aced it way back when.
I think as a whole, humans are a lot more comfortable talking about artificial intelligence rather than artificial consciousness. At least for now.