Seems to me that FB and Google got caught with their hands in the cookie jar
I detect a little snark against Apple in this article, but FB and GOOG were being quite naughty here, and the rules of the Apple walled garden are very clear: you're a guest in their domain, and if you misbehave, you will be thrown out. FB wanted to slurp data, couldn't get that past the Apple censor, and tried to sneak around it.
So yeah, getting official Apple approval is like having a root canal, and they can be hellishly annoying, but on this one, I'm glad they slapped the miscreants down.
Sent my from Android device :)