back to article Oracle's priorities for 2019? Repeat this handy mantra: Applications! Automation! Integration!

All too aware database sales alone won't sustain it, Oracle's execs are seeking to push Big Red as a one-stop shop for cloudy apps. Big Red, which has been struggling to gain foothold in the cloud market, is looking to make applications and integration the order of 2019 to help it win 50 per cent of the corporate apps market. …

  1. oliversalmon

    Why bother to report this?

    Death throws of a dying company.

    Oracle will be vaporised by open source, why would you sign yourself into slavery these days?

    1. Rudolph Hucker the Third

      Re: Why bother to report this?

      Why would you sign yourself into slavery these days?

      Presumably all the existing Oracle users call themselves consenting adults, not slaves?

      Then they go and use Facebook and Twitter ...

      Just wondering if there is an Ex-Oracle Users Group. For therapy and counselling...

      1. oliversalmon

        Re: Why bother to report this?

        "Presumably all the existing Oracle users call themselves consenting adults, not slaves?"

        Stockholm syndrome.

        I had it for years and only through repeated beating with Oracle product licenses was I cured.

        1. Youngone Silver badge

          Re: Why bother to report this?

          The massive multinational I work for has begun the process of pushing Oracle out the door. I have heard we spend something like $25 million per year in my region alone, which sounds about right.

          It was their licensing practices that lead us to ditch them, and Apps won't make us come back.

  2. EricM
    Thumb Down

    Oracle is continuing its descent into oblivion

    Today's app developement no longer requires one big tool suite to have embedded all potentially necessary code blocks for a given application.

    Instead you typically mix and match several best-of-class tools and combine them into a coherent UI via service interfaces.

    Virtualization and Container support is a must for apps develeopment.

    Oracle not only lacks badly in this area, they expressively prohibit these environments with their licensing requirmenents.

    Likewise tying Oracle tools to Oracle's own cloud environments by way of license disadvantages for other cloud vendors/technologies is something potential customers do seem to no longer take very well.

    Additionally, being dependant on one big software vendor is becoming a thing of the past. Especially if this vendor is playing hardball with licensing and tries to lock you in wherever possible.

    I guess Oracle can still live a few years off it's locked in customers while these try to figure out how to transform their workloads to other tools.

    But they will not gain many new customers if their behavior does not change fundamentally.

    1. a_yank_lurker Silver badge

      Re: Oracle is continuing its descent into oblivion

      There is another problem for Leisure Suit Larry and His Minions. Overall the IT sector is a mature market. Some segments are growing (cloud) but often at the expense of other segments. So unless you hit a niche at the right time you are going to have fairly flat revenues and profits. If you have a legacy of ill will from your former customers getting them sign up will be very difficult; people have memories. So many despise the Minions and their Leader and there many more options available from probably less aggravating vendors.

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