The endorsed firms are also required to spring for Google-provided training for their sales and support staff and keep up-to-date documentation and user guides for Android admins.
With sales/marketing staff being a profit center and support being an expense, how many companies will actually have their techs get the training? I've seen more than a few places send some techs for training and then when they leave (better job or made redundant) the new kids get no training. The other wonderment is it's Google. How long will they actually support this?