back to article Big cable trolls big mobile with '10G' trademark application

America's cable cabal has used CES to fire up interest in 10Gbps access networks, and in a snipe at the mobile 5G market, the Internet & Television Association (NCTA) has applied to trademark "10G" with the tagline "The Next Great Leap for Broadband". It won't surprise readers to hear that 10Gbps customer access networks …

  1. The Man Who Fell To Earth Silver badge

    Standards are just marketing hype anyway

    Standards? If we agreed on standards, then anyone could do "it".

    1. Version 1.0 Silver badge

      Re: Standards are just marketing hype anyway

      Standards? I love them - we need a lot more of them!

    2. jake Silver badge

      Re: Standards are just marketing hype anyway

      "The nice thing about standards is that there are so many of them to choose from." —Andrew S. Tanenbaum

  2. steelpillow Silver badge

    aggregating content closer to customers

    More but less heavily-loaded server cloud farms cloning each other right left and centre, then.

    Actually, this might even drive backup/sync/recovery tech forwards. Not to mention making it harder to divert Western user traffic through Russia or China's spy networks. For such reasons I can only wish it well.

  3. Anonymous Coward
    Anonymous Coward

    10G connections?

    WTF? The backbone needs 10G but the average user doesn't ... anyway the cable companies smallprint will be stating the connection speed are "up to 10G" but will may be lower.

    1. LDS Silver badge

      Re: 10G connections?

      Not yet, maybe, but in a country where 1Gb is still a distant dream for most of those outside bigger cities - talking about 10Gb looks like mockery.

  4. JJKing Bronze badge

    Empty Baked Bean tins being horded by Oz pollies.

    Meanwhile here in Australia, 2 tin cans connected by a piece of string is considered high grade tech by the idiot pollies. I really wish I was joking.

    1. Bobby Omelette

      Re: Empty Baked Bean tins being horded by Oz pollies.

      Yeah, but at least your string doesn't get wet, like here in rural Blighty.

      1. Mr Catbert

        Re: Empty Baked Bean tins being horded by Oz pollies.

        The wet string helps the data move faster. It's a String+ connection!

  5. Velv Silver badge

    Hang on while I nip down to the trademarks office for my company XG. Those phone companies are going to need a new term after the ninth generation...

  6. Anonymous Coward
    Anonymous Coward


    If they have applied for trademark protection it would be an obvious target for counterattack. Trademarks are not allowed to be descriptive in most jurisdictions, so it might be that they have just killed off their own trademark.

  7. Dwarf Silver badge
    Paris Hilton

    10G-POrN. - that’s quite a lot really, even at 4K

    ... or so I’m told

  8. Microchip

    Intel's key role here is the silicon supporting 10Gbps full duplex DOCSIS networking

    Let's hope it goes a little better than the existing Puma-based kit that many poor sods are saddled with in their cable modems.

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