All sneaky stuff.
But I doubt much will change anytime soon and I also doubt most people are aware of this problem or the action being taken. Despite my efforts to educate most people still don't read El Reg.
But sadly even if this does get to court and change is effected I think the only way not to have your phone track you will be to leave it at home and switched off in a Faraday cage.
It would be nice if companies were open and honest, but let's face it that is not going to happen.
I hope some transparency for users does come out of this though.