Data sold to Experian, will it end up traded to Facebook?
Seems likely as Experian / Facebook are data-partners / data-brokers. If so, just more gut-wrenching unintended consequences of data sharing.
"Emma's Diary faces fine for selling new mums' data to Labour - BBC News - A company that offers pregnant women and new parents health advice and gifts, faces a fine for illegally sharing more than a million people's personal data with the Labour Party. It said Lifecycle Marketing had sold the data for use in the 2017 general election campaign without disclosing it might do so. - The ICO said that on 5 May 2017, Lifecycle Marketing has supplied 1,065,200 records to the data broker Experian Marketing Services for use by Labour. - Each record included: the name of the parent who had joined Emma's Diary their home address whether children up to the age of five were present the birth dates of the mother and children - Emma's Diary is promoted by the Royal College of General Practitioners among others, and its information packs are distributed by many GPs and midwives. - It added that there may also have been a breach of the European Convention on Human Rights."