Re: They're clearly copying Apple.
This Surface "Go" isn't an iPad copy - it's a continuation of a form-factor that Microsoft themselves invented. Against the iPad, it wins on connectivity (there's an LTE model in the Surface Go range too), storage, and the ability to run an enormous catalogue of existing Win32 line-of-business applications; it loses by not having a large catalogue of touch-enabled software, and not being "instant-on".
I'd contend that Apple's days of being product inspiration are more behind it than ahead of it. What is the iPad Pro with its clip-on keyboard and pen(cil) if not a response to market acceptance of the 2-in-1 concept that Microsoft launched with Surface? And what about me-too efforts like Apple Music (Spotify), Watch (Fitbit, Android Wear), HomeKit (Nest) or Home Pods (Echo)? Actually, when was the last Apple product that couldn't be described as "a concept you can already get elsewhere, but with an Apple logo on it"? I think the answer to that question is "iPad", but that's nearly a decade ago now.
And despite what's commonly claimed, Microsoft is not copying Google's data collection strategy. It has basically the same user data-collection model as Apple, albeit the scale of Apple's data gathering from iOS dwarfs anything that Microsoft does.
And unlike iOS, Windows 10 also lets you see exactly what telemetry is being sent, and remove things you're unhappy with ("Settings > Privacy > Diagnostics and Feedback") - they were too late in introducing this, true, but it is there now. I've looked through what my Win10 system sends, and I'm happy that it's what it says it is: performance, load and fault data from drivers and applications.
Basically - If you tell Windows 10 to not share information about your activity, then it does not share information about your activity. It's that simple. I'd like the other major OSes and application vendors to follow suit: let users choose, and If they choose not to share, respect that choice.
In general, I really struggle to see a business need for a corporation to hold records of where I've been every day for the last two years (Tesla knows where all of its customers have driven to - am I the only person who finds this to be creepy?). Data mining is data mining - leaving it in a vault doesn't remove the temptation to sell it later. I used to work for Apple; after that, I used to develop software for Apple platforms; I have learned from both experiences that what Apple promises today can be gone on a whim.
And it's not like Apple has made a noble stand, here: remember when the company tried to get into online advertising with its iAds platform? Yes, they would rather you had forgotten about it, but that venture was impossible to realise without using the user data gathered from iOS users to build advertising profiles, which were used to sell advertising. iAds was finally shut down in December 2016, so up to that point, Apple was monetizing user data with third parties. Exactly what Google does, in other words.