Quantity does not equal quality
The problem with internet advertising is that, like radio advertising, it is cheap.
And like radio advertising, it is therefore shoddy, amateurish, repetitive garbage. My wife listens to Absolute Radio in the evenings (the one that insists on endlessly shouting "Where real morons mutter!") and I assume she has some kind of firmware filter in her brain to screen out the ads because they are droolingly cretinous. So bad they are almost funny, with the ritual hasty gabble at the end of every advert: "Terms and conditions apply, all the above was a lie".
The net has the same problem. 99.5% of ads are simply shit. They aren't pretty. Or striking. Or interesting. Or clever. Or funny. Or informative. Or thought-provoking. They're often not even accurate, being crammed with marketurds' lies. They are very rarely relevant to your actual, immediate interests, "targeting" and "personalisation" being a pitiful joke apparently swallowed only by the idiots who spend money on marketing.
The industry is clearly aware of at least some of this, but has clearly decided that quantity has a quality all of its own and continues to hurl its pathetic shit at an increasingly Teflon-ised wall in the hope that some of it will stick.
Some interesting things may yet happen. First, suppose that so-called personalisation and targeting are no longer generally possible but click-thru, eyeball and purchase rates do not change much. Or even improve. That will expose the Google and Farcebook shtick and cause a major re-evaluation of the value of those particular lying shysters.
Second, suppose that advertisers finally take the hint and try to create good quality ads. Imagine that instead of seeing the same lousy, cheap ads a score of times in a browsing session, you only once or twice noticed a humorous, clever advert—one that stimulated some interest, which you then took note of?
I cannot say that either of these things will definitely happen, but I do suggest that this might actually improve matters. If marketurds are effectively forced to create fewer, better ads, then for once in internet and corporate history, we may see race to the top, instead of the modern trend of hurtling to the bottom.