Value by subtraction?
• Let's get rid of the clamshell/flip form factor, which protects very expensive screens
• Instead, put the very, very, very expensive screen on the outside, where it's easiest to break
• Let's make the screen even more expensive, even unto total pointlessness, by offering resolutions most people can't even distinguish unless they peer from six inches away
• To improve the chances of breakage, let's make the whole thing of glass and as shiny and slippery as possible
• Battery life's awful, so let's take a big step backwards and make sure the batteries cannot be replaced
• While we're at it, adopt manufacturing processes designed to make the device as unmaintainable and un-recyclable as possible, and do everything to force customers to "upgrade" (as if they hadn't been able to make cellphone calls and take snaps for two decades)
• Make sure that the device turns into a camera while lacking the single most important component of a good camera, a decent lens: instead add a ton of trickery and processing (gotta get that battery life down) so that people can get really accurate pictures of stuff—which they promptly distort and ruin with cutesy filters so they can spam the world with pictures of their food
• Don't forget that customers are now addicts just like crack whores, so ensure that endless bloated badly-written apps will suck their attention and destroy their privacy, in order to convince them, just as they wander into a bus lane, that the 7 'Likes' for their food picture makes them a respected and worthwhile human being
• Take out the absolutely gigantic space-hogging headphone socket, all 2.5mm of it, to remove the option of using any commonly-available ear/headphone unit for uninterrupted, simple listening, instead forcing users into horrible glitchy insecure Bluetooth—and yet more things to recharge
• We don't want people having things conveniently to hand on their handsets when we could make them even more dependent on our "ecosystem", so let's also take out the μSD slot and deny them local storage—a super-smart move especially now that people are watching massive-Gb movies on their devices
• Good passwords are secure, so instead let's offer fingerprint security, which, unlike passwords, we leave on everything we touch and can also be forcibly taken from us
• Fingerprints still not quite insecure enough? Ok, let's offer face recognition: so that criminals, border security and other ne'e'er-do-wells can unlock our device just by showing it to us
• Put the price up while pointlessly obscuring part of the screen with a "notch" and laugh till you cry as other manufacturers, like perfectly imbecilic lemmings, do the same
• Watch with pitiless greed as the punters actually swallow this avalanche of manipulation and stupidity and keep giving you their money.
Nah, we're not as dumb as we seem ... but it seems the customers are.
From Cupertino and Mountain View: Thanks, Suckers!