we need to make sure as much care goes into supporting the users than will no doubt go into developing a good app
Really? That is getting perilously close to making the environment not hostile to immigrants. Your thinking is subversive, the black van will transport you to Lark Hill shortly.
In any case - looking at who is involved, it will be something abominable that will score between 1 and 1.5 on Google Apps. If it scores above 1.7 I promise to print this page and eat it without mustard.