back to article Drones replace models on Dolce & Gabbana catwalk

Fashion house Dolce and Gabbana has replaced human models with drones. The company staged events in Milan over the weekend and, as Fashionista reported, kept the crowds waiting for over an hour on Sunday while displaying multilingual and insistent requests to turn off anything capable of connecting to or creating a WiFi signal …

  1. m0rt Silver badge

    Underwhelmed.

    And that is an overstatement.

    A huge overstatement.

  2. Oengus Silver badge

    Models vs Drones

    Fashion house Dolce and Gabbana has replaced human models with drones.

    The amazing thing about this story is that someone noticed...

  3. Credas Silver badge

    The logical conclusion

    When you can't starve the models any further to get them even thinner, what's a responsible fashion house to do but dispense with the skin entirely?

  4. jake Silver badge

    I wonder if ...

    ... there is a single reader of this august rag that cares. Or if any knew that "Dolce and Gabbana" even existed prior to the ElReg article? I certainly didn't.

    1. MyffyW Silver badge

      Re: I wonder if ...

      @jake there are indeed as-yet-undiscovered species of amoeba I care more about than drones deporting themselves as anorexic models.

      However, Dolce & Gabbanna used to make the most divine fragrance - D&G Red - which my significant other wore on our second date and has enchanted me ever since. Alas they stopped doing it some years ago and our supply has dwindled to nothing. Now that I do care about, though I suspect I'm in a minority within the commentard community.

    2. Simon Sharwood, Reg APAC Editor (Written by Reg staff)

      Re: I wonder if ...

      See comment from "MyffyW" below. One reader knew about D&G. And FWIW there's an ice cream bar down here called "Dolce and Gelato", deliberate pun. Not all poison insects and mines down here.

      1. jake Silver badge
        Pint

        Re: I wonder if ...

        I stand corrected. This round's on me.

        I used to append "but then I'm probably outside their demographic" on comments like that. Maybe I'll start doing it again ,,.

        I can show you poison insects IN mines not to far from where I type (black widow, brown recluse & assorted scorpions .. the tarantulas prefer the border between grasslands & mixed oak scrub) ... you lot don't have a monopoly on either concept, you know ;-)

    3. LDS Silver badge
      Facepalm

      "Or if any knew that "Dolce and Gabbana" even existed prior to the ElReg article?"

      We may be nerds, but not so complete ones - and, think, some of us have female friends, sometimes a real girlfriend, and maybe even a wife. And may be forced to follow them on the occasional shopping spree. D&G is a well known and sought after brand.

      I prefer Armani for my non-nerdy (hopefully) elegant look, though... :-P

      That they used drones and had to care about wifi interference is still a tech news, IMHO.

  5. wallaby

    don't remember seeing them at primark

    1. Mage Silver badge
      Boffin

      Primark

      Though they may have just as good dresses, bags, sunglasses.

      ~

      ~

      ~

      Made in the same or similar Chinese, Bangladesh, Turkish or Indian factories.

  6. LDS Silver badge
    Joke

    "I asked Chanel to explain itself. The company didn't return my emails"

    It looks El Reg has issues with any fashion brand....

    1. caffeine addict Silver badge
      Joke

      Re: "I asked Chanel to explain itself. The company didn't return my emails"

      Hey! Apple isn't a fashion brand. It's a lifestyle choice.

    2. Korev Silver badge
      Coat

      Re: "I asked Chanel to explain itself. The company didn't return my emails"

      Strange, they've been covering the Channel for years

  7. mix
    Unhappy

    disappointing

    I assumed the drones had a clothes hanger on them with clothes on it, that would have been much more interesting and controversial. They missed a trick there, it might have even made mainstream news.

    1. Anonymous Coward
      Anonymous Coward

      Re: disappointing

      It actually did make it to BBC R4 World at One news program (with the Today program and The World Tonight one of the triumvirate of BBC heavyweight radio news progs) yesterday

      1. Mage Silver badge
        Megaphone

        Re: Today Program

        The BBC Today Program used to be heavyweight till the BBC hired a paper magazine person, who is trying to abolish journalism and replace it with propaganda, magazine and lifestyle items.

    2. Stoneshop Silver badge
      Coat

      Re: disappointing

      I assumed the drones had a clothes hanger on them with clothes on it,

      In that case the only difference with live models would have been the buzzing sound.

  8. Elmer Phud Silver badge

    Why oh Why oh WHy?

    Did they put up such a huge advert for :'come and screw our drones over' and NO-ONE took up the offer?

    "kept the crowds waiting for over an hour on Sunday while displaying multilingual and insistent requests to turn off anything capable of connecting to or creating a WiFi signal."

    Are drones really THAT flakey?

    1. m0rt Silver badge

      Re: Why oh Why oh WHy?

      Some pretty influential and powerful people in that audience, probably. Imagine what would happen if something went wrong and a drone or two went berserk.

      Would you take that risk? :)

  9. venarez

    Next the crossover we've all been waiting for

    Next top model meets robot wars. It's the logical next step

    May be a bit off yet though as there was not one flip from those drones, poor show

  10. pavel.petrman

    "imprinted with lines of code"

    Oh please, just stop it.

  11. Anonymous Coward
    Anonymous Coward

    Misery

    Did they paint the drones with a miserable expression like the models usually have?

  12. GruntyMcPugh Silver badge

    Just say no,....

    ... to vertical video.

    I'm not watching that again, but I don't think I saw anyone holding their phone in landscape.

  13. Teiwaz Silver badge

    Chanel?

    I thought it was just the way french people referred to that bit of sea thankfully keeping the english some distance away.

  14. DNTP Silver badge

    Obviously there were no techies in the crowd.

    We won't tell you why, but please turn off anything with WiFi, don't try to connect to anything? Challenge accepted.

  15. BigG
    Trollface

    No plus-sized drones?

    1. DNTP Silver badge
      Trollface

      "Plus-sized" for a drone has been legally defined as massing over 250 grams. All the drones in this show are plus sized. This is a great day for the progressive acceptance of larger body types. I expect this social validation will be met with approval from a, hmm... large segment of the IT industry demographic.

  16. onefang Silver badge
    Paris Hilton

    If us IT industry demographic types are now fashionable and chic, will I now become popular with the sexy model types? Or only if I'm sporting a high price tag on my massive hard disk?

    Paris, coz she can peta my hard disk any time, with or without the high price tag. No byting.

  17. Mark 85 Silver badge
    Black Helicopters

    Drones with sunglasses...

    Obviously with all the legal wrangling over ID-ing drones, the drones want to be incognito... They've become sentient and are learning from celebrities.

  18. Mayday Silver badge
    Coat

    That person in front's phone PIN

    is 5556

  19. Lingormr

    The big question though is...

    Are those sunnies peril sensitive? Do they encourage a relaxed outlook to death?

  20. Bitbeisser

    Well, they probably got got screwed by their usual models going on a binge eating tour. Won't happen with Dolly Drone...

  21. Ikoth

    Drones replace models on Dolce & Gabbana catwalk

    Good.

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