back to article Uber sued by Uber for tarnishing the good name of Uber

A Florida cloud computing provider named Uber Operations is suing its dial-a-ride namesake for trademark infringement. In a suit filed Tuesday to the Northern Florida US District court, the owners of Uber Operations claim their name's similarity to Uber Technologies Inc has caused them to receive thousands of unwanted calls, …

  1. ma1010 Silver badge
    Paris Hilton

    Maybe just change your name?

    Poor Uber Operations. It's like having the name "Adolf Hitler" in the 1930s. Not good.

    Now, just because you have the same name doesn't mean you're the same wanker or anything like them, but it's human nature to associate things like that. Sounds like Uber Operations needs a name change. Maybe the boys at "the evil Uber" can foot the bill for it?

    Paris because the situation can be confusing.

    1. Alister Silver badge

      Re: Maybe just change your name?

      Actually, having the name Adolf Hitler in the 1930s was very popular with all sorts of people. From the 1940s onwards, not so much...

      1. Destroy All Monsters Silver badge

        Re: Maybe just change your name?

        From the 1940s onwards, not so much...

        Don't tell me the Poles had many friends...

    2. Flakk
      Coat

      Re: Maybe just change your name?

      Absolutely. They could easily replace Uber Operations with:

      1. Koch Operations

      2. Shkreli Operations

      3. Antifaperations

      1. The Man Who Fell To Earth
        Alert

        Re: Maybe just change your name?

        Or change their name to "The Good Uber".

        1. Anonymous Coward
          Anonymous Coward

          Re: Maybe just change your name?

          Won't work, people don't know there are two of them.

          I'd go with: "The Other Uber"

        2. Throatwarbler Mangrove Silver badge
          Thumb Up

          Re: Maybe just change your name?

          Like Good Hitler?

          1. Anonymous Coward
            Anonymous Coward

            Re: Maybe just change your name?

            Your little web comic compares President Trump to Hitler, and throws in some violence porn too.

            How clever. Oh well, I guess you'll grow out of it eventually.

            1. Throatwarbler Mangrove Silver badge
              Trollface

              Re: Maybe just change your name?

              Quite right, Big John, I'm sure these comics will be more to your taste, or perhaps these. Enjoy!

              1. Anonymous Coward
                Anonymous Coward

                Re: Maybe just change your name?

                Actually TM, I prefer my web comics sans-politics, if it's all the same to you. It's hard to put on my grumpy face while smiling at silly cartoons. Mustn't mix the spin with the whimsy!

                1. Anonymous Coward
                  Anonymous Coward

                  Re: Maybe just change your name?

                  Am I the only one tbat read comic sans?

            2. Merchman

              Re: Maybe just change your name?

              Has the poor little snowflake's feelings been hurt?

        3. 's water music Silver badge

          Re: Maybe just change your name?

          Or change their name to "The Good Uber".

          Best Uber (Juche IT Services)?

          Not the Uber You're Looking For?

          ISIS?

          New Uber?

          Sellafield?

      2. ps2os2

        Re: Maybe just change your name?

        4. Trump Hotels

      3. Anonymous Coward
        Anonymous Coward

        Re: Maybe just change your name?

        > 3. Antifaperations

        Maybe not that one, it suggests that you oppose self-gratification.

    3. paulf Silver badge
      Gimp

      Re: Maybe just change your name?

      Having to change the business name you've used for years just because you're getting grief from a massive tech monolith?

      I seem to recall His Steveness (tm) once asked someone to do just that:

      "Change your apps name. Not that big of a deal."

      In related news, I can't help wondering how stories like that "Apple cult leader emails outside world, 11 words from the Messiah's Jesus phone" contributed to the Apple PR Dept's silence towards El Reg. Colour me baffled!

  2. Fruit and Nutcase Silver badge
    Joke

    Et tu, Uber?

    Veni, vidi, vici

  3. Mark 85 Silver badge

    Trademarks...

    At one time, the Patent and Trademark Office actually researched trademarks much like they did patents. Now it seems to be register everything and let the courts battle it out.

    1. Kristian Walsh

      Re: Trademarks...

      Trademarks are granted within domains. Uber-the-dickhead applied for a mark in the domain of "transportation services" (not sure that's the exact name, but they are all quite vague), whereas Uber-the-Floridian applied and got one in the domain of IT.

      This happens a lot: For instance, there are two entirely independent companies using the trademark "Kenwood": a UK one, making kitchen equipment, and a Japanese one, making electronics and radio communications equipment. An American butter company also trades freely as "Finlandia", two aisles away from the better-known vodka brand.

      Canon EOS cameras are in a different domain to Volkswagen's poor-selling EOS Golf-with-a-metal-roof, so both names were granted. "Dove" is granted to Mars and Unilever for a chocolate bar, and a range of soap products, respectively - to further avoid confusion, Mars uses the "Galaxy" name for the chocolate in countries where the soap is popular, but "Galaxy" is also a trademark of Ford, although not for chocolate... meanwhile "Puma", one of Ford's other names, is also a globally-known brand of athletics gear, and so on. Basically, without domain limitations, there'd be very few good trademarks left by now.

      The problems happen when a company that starts in one domain, then grows into another, or when a company gains such a bad rep that it defames the name of everyone else using that name.

      Uber is that second type, but a famous example of growing into infringement is Apple: the trademark "Apple" was given to the computer company, despite already being held by a record label (The Beatles' "Apple Corps") because in 1976 (and now), these were different domains of business. In the 1980s, when Apple added audio recording and playback to their products, the record company secured a legal agreement preventing the computer company operating in the music business, which didn't seem like a problem for Apple until they started selling music on iTunes.. In the end, lots of money changed hands, and everyone is sort-of friends now, as evidenced by the availability of all the Beatles' albums on iTunes, but Apple-of-Jobs did need to get permission from Apple-of-Beatles for the right to use the name "Apple" in connection with selling music.

      [Trivia: the Mac alert sound, "Sosumi" is a reaction to the original, 1980s-era spat between these two. The name of the somewhat Beatles-like organ chord was originally called "Let it Beep", and then changed to "Sosumi" in reaction to complaints from Apple's Legal department. The developer passed it off as being a Japanese word, but it's actually three English ones ]

  4. Anonymous Coward
    Anonymous Coward

    I know the feeling. I work for Cerco. No, not Serco, come back, Cerco.

  5. Haku

    Uber articles are like busses.

    You wait for one story to come along and suddenly you're deluged with half a dozen of em!

    1. Hans Neeson-Bumpsadese Silver badge

      Re: Uber articles are like busses.

      And web server logs are also like Uber - they'll track what articles you're reading after you've finished with the Uber ones.

  6. nhirsch

    seems people suggesting you change your name is not the correct solution. The correct solution given all the bad press of the rider sharing UBER and they just got new CEO, is for them to take this opportunity to change THEIR name.

  7. FrankAlphaXII

    Like Jello says...

    We sure can be Uber Alles, as long as we're in California.

    And Jerry Brown's the Governor (again, though sans moonbeams this time), so go figure.

  8. Fruit and Nutcase Silver badge

    Above the law?

    Another day, another day in court - Perhaps the name is no longer to do with service above and beyond.

    If only a court could force Uber Technologies to rename themselves to "UNTER" as a constant reminder that no one is above the law?

  9. arctic_haze Silver badge

    Frivolous?

    Every company started by someone named McDonald and named after the owner could have a similar pass at suing the ubiquitous fast food company for trademark infringement. However, a quick Google search showed me that most of the time it was the global company which (successfully) sued local companies over name similarity.

    1. Aladdin Sane Silver badge

      Re: Frivolous?

      Some in the UK have a better approach.

  10. Anonymous Coward
    Anonymous Coward

    They could spell it right a Über

  11. Jedit
    Coat

    A bad day for business, a glorious day for punnage

    Don't Ubermenschen: The War

    Yeah, yeah, I know...

  12. Alexander Hanff 1

    How about "This is not the ride share service you are looking for..."

  13. Stoneshop Silver badge

    Slogan for the Florida Uber

    "We won't be taking you for a ride"

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