Erm, except that everybody knows that Google makes all the money from most Android phones being used, with the hardware overpriced and devaluing to hardly anything in a very short time indeed. Samsung as a premium maker is in a position to make more profit than most due to it's high RRP, lack of competition and suite of expensive accessories, but it's no Apple. It must irk Samsung that whenever they try Apple's strategy it always goes down in flames, sometimes literally.
No matter if it's Air Scrolling, S-Voice, Bixby, Tizen, Heart Rate monitoring, Knox, Group Play it's always so utterly useless that people just turn the feature off. The problem comes when you can't turn off or override the Samsung feature because it is locked down to prevent you using the Google alternative. E.g. on my S7 Edge I couldn't use the Google dictation, it would constantly disable itself on the Google Keyboard, and "OK Google" didn't work reliably unless the phone screen was on, and the edge screen was the most annoyingly pointless things I'd ever used. Basically, I had actively paid more to have a worse experience than I would have with some no name, landfill Chinese brand.
For as long as I can remember, most Samsung owner complaints have always been about Samsung's useless software. On the TV side, they only compete in software with Sony, LG and Panasonic, who are also fairly clueless about UI design but on the phone side, they have to compete, not only with the big beast Apple but also now, the PixelPhone. That's assuming they don't drop their own ball with exploding phones, inaccessible finger print readers, or overly fragile glass.