Apple has to do precisely nothing
and that will hasten its demise into obscurity....
Well that's what a lot of people would hope for anyway.
Will they do anything? It looks like they are trying but the content producers don't want to play ball when there is already a plethora of services for their wares.
IMHO, Apple should just buy Netflix and be done with it. The bought Beats didn't they?
As for YouTube TV...? I give it 2 years before google does what it seems to do reqularly and that is close it down.