back to article Blockchain: A digital 'golden section' that's the 'gestalt of its pieces'

From the world of fintech comes some momentous news. "We're excited to announce the next phase in the evolution of our brand: our new logo," writes Blockchain founder Peter Smith. Who? Blockchain, the company that's "on a mission to build an open, accessible and fair financial future, one piece of software at a time". If you' …

  1. Pascal Monett Silver badge
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    "the next phase in the evolution of our brand"

    Every single company or entity that has enough money to devote to such shenanigans is, by definition, getting too much money in the first place.

    Be useful or get lost. When you're touting the redefinition of your logo as a major advancement, it is high time to get lost.

  2. kryptonaut
    WTF?

    the logo is a gestalt of its pieces

    What a load of old blocks.

    1. Michael H.F. Wilkinson Silver badge

      Re: the logo is a gestalt of its pieces

      You're being harsh. I think the logo has interesting rhythmic devices that counterpoint the surrealism of the underlying metaphor of the ...

      oh, forget it, it is a load of old blocks

  3. AdamT

    To infinity?

    Pretty sure bitcoins can only be divided down to a "satoshi". Even if they extend the protocol to allow finer division (isn't protocol extension really tricky though? Didn't a previous attempt cause fairly major problems?) then I'm still fairly confident that they can't be "...subdivided to infinity". 'cos, you know, "maths" and "precision" and "finite number of bits to represent your currency units", etc., etc.

    1. Tom 64

      Re: To infinity?

      Indeed. "bitcoins can be divided and subdivided to infinity. " is a load of guff. I'm guessing he isn't a techie.

  4. Anonymous Coward
    Anonymous Coward

    Why do all logo redesigns give me the "drinking till the deadline; oh SOD IT just pick one at random" vibe.

    1. Chemical Bob

      They give me the drinking-from-a-bottle-with-no-label..."How did the Finnish dwarves get in THERE?!" vibe.

  5. VictimMildew

    Drop the Dead Logo

    This is Gus Hedges, right?

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