back to article Mac book, whoa! Apple unveils $300 design tome

Just in time for the holiday shopping season, Apple has unveiled its latest method for separating fanbois from their hard-earned money. The Cupertino creator of Sherlock has released a hardcover printed book called Designed By Apple in California that showcases Apple hardware designs. Sir Jony Ive says the book is aimed not …

  1. MrDamage

    FTFY

    > "While this is a design book, it is not about the design team, the creative process, or product development. It is a guide on how to rip off designs from Braun, and claim them as your own when others copy your copy."

    1. Whitter
      Trollface

      Re: FTFY

      While this is a design book, it is not about the design team, the creative process, or product development. It is a veblen-good that enables you to preen even more than your hipster rival next door. We suggest leaving your apple watch beside the book for a double-whammy.

    2. Dave 126 Silver badge

      Re: FTFY

      - You can't just rip off a Braun design for a different product and have it work.

      - You can adhere to Dieter Ram's design principals, but to do so takes time and effort. This is analogous to coding - just because good principals can be concisely written down doesn't mean that it is straightforward to produce good code.

      - Rams wasn't working in a vacuum. He was part of a lineage, as contemporary designers are today. See the 'Zeiss Werra' camera from the early 1950's.

      - The designs that made Ive's name didn't look anything like Braun's products.

      The reason I'm defending Product Design (and not Ive per se) is that there is so much shit design out there, and it is irritating on a daily basis like a door handle with a sharp edge or a USB-A cable that only goes in its socket 50% of the time.

      1. Doctor Syntax Silver badge

        Re: FTFY

        a USB-A cable that only goes in its socket 50% 33% of the time

        FTFY

        1. allthecoolshortnamesweretaken Silver badge

          Re: FTFY

          That's because they operate at quantum levels as yet not fully understood.

          It is easily tested: try to plug an USB-A cable in any USB socket. It doesn't fit. Rotate plug 180°. It doesn't fit. Rotate plug 180°. Plug fits.

          1. Destroy All Monsters Silver badge

            Re: FTFY

            HOLY FERMIONS!

            PRAISE BE!

  2. Kevin McMurtrie Silver badge
    Trollface

    Apple's book is on your coffee table

    But there are iFixit teardowns stashed in your bedroom.

  3. Barbarian At the Gates
    Coat

    Genius of a different stripe

    Do it in white, make it pricy, offer it in two sizes, and charge $100 more for the upgrade.

    I'm seeing some old fashioned Apple genius involved here...not sure if it's "design" so much as some other category...

    1. Voland's right hand Silver badge
      Devil

      Re: Genius of a different stripe

      You forgot the rounded corners.

      1. Neil Barnes Silver badge

        Re: Genius of a different stripe

        Curses, I got up too late and you beat me to it!

        Have an upvote.

        1. Anonymous Coward
          Anonymous Coward

          Re: Genius of a different stripe

          The rounded book corners have been patented by someone in the Battlestar Galactica universe.

          No wait, these were cut-off corners.

          "All this has happened before. And it will happen again."

          1. Robert Helpmann?? Silver badge
            Childcatcher

            Re: Genius of a different stripe

            The book, replete with 450 images, will be offered in two sizes...

            Yes, yes, but does it come in black?

    2. Anonymous Coward
      Anonymous Coward

      Re: Genius of a different stripe

      please point out the 'genius' - all i notice is Apple taking the p*ss

      1. Anonymous Coward
        Anonymous Coward

        Re: Genius of a different stripe

        Anyone can take the p*ss, getting people to fall for it is the Genius.

  4. Anonymous Coward
    Anonymous Coward

    The new, New Testament.

    There's nothing like Prior Design, when it comes to the Bible.

    (I assume they have a picture on Page 1, of the Magic Mouse 2 charging, as the pièces de ré·sis·tance of design, that, or the Apple Pencil charging, sticking out the side of an iPad Pro).

  5. Anonymous Coward
    Anonymous Coward

    I was going to buy one...

    ... but then I remembered that I'm entirely content with the size of my wedding tackle...

    1. Teiwaz Silver badge

      Re: I was going to buy one...

      Buy one anyway,

      You can rest it on the coffee table to impress any hipster friends, which is something you can't do with your wedding tackle (although I suppose it depend on how content you are, and your circle of friends).

      'Buy more now, buy, and be happy' - THX1138

  6. goldcd

    They can't help themselves, can they?

    *CLEARLY* this is designed to be solely flopped out on the veneer of your local apple-store, to add some interest. Although maybe would have been wise to remove the 2nd-"samey"-half.

    Selling it though?

    Kind-of misses the point. I personally would love to get an insight into Apple's industrial design process - the people, the motivations, the conflicts, the resolutions - blunty what would make it interesting.

    "Here's what we made".. that's not interesting, and devalues the process. Sure, "Steve liked it", is a process - but maybe a bit of vision would be of benefit in these cynical times.

    1. Destroy All Monsters Silver badge
      Trollface

      Re: They can't help themselves, can they?

      THE BOOK OF THE MOVIE OF THE SOUNDTRACK OF THE EPIC OPERA OF CORPY APPLE AND THE HOLY GIMMICK

      By Sir Johnny (Jony?) Ive (Yves?), designer famous for being designer at Corpy Apple.

      Contains real ashes of Steve Jobs!

      No longer uses medieval binding, now held together at the spine by special Apple Glue!

      1. allthecoolshortnamesweretaken Silver badge

        Re: They can't help themselves, can they?

        Jonathan, actually.

        Not that it matters in any way.

  7. Dan 55 Silver badge

    Who's in charge anyway?

    Tim's been replaced with a Thunderbirds puppet and Jony's the one pulling the strings while he's not busy gluing up computers and publishing books saying how great he is.

  8. Anonymous Coward
    Anonymous Coward

    OK, I'm an idiot...but I want a copy! Pure apple porn.

    1. Anonymous Coward
      Anonymous Coward

      as you yourself said ....

    2. Vector

      "Pure apple porn."

      Silly goose! That's what the internet is for!

  9. psychonaut

    Get aluminium. Get glue. Make components accessible. ..no fuck that, let's make them take the flimsy glass plate off then the screen too, more glue. Deliberately cripple thermal sensor so you can't change hard drive. Put really strong magnets next to the screws that hold the screen in so it takes fucking ages to put them back in. Now the mac book. ..how many screws for the keyboard. 20? Nah...fuck em, make it 50 and get this, make em tiny. Make retina screen changeable? Nah make em replace the whole top half. Mix it all up in a blender. More aluminium. Bosch. Job done.

    Love, Johnny.

  10. Ralph B

    That Explains a Lot

    Well, at least we finally know what Jony Ive has been doing instead of working on new Apple products.

    > low-ghost ink

    And a nod towards the workers at Foxconn. That's nice.

  11. Anonymous Coward
    Anonymous Coward

    I'll wait for the £30 knockoffs on Alibaba which will be indistinguishable.

    1. werdsmith Silver badge

      Wait for the free scans for e-readers that will appear on the web.

    2. Anonymous Coward
      Anonymous Coward

      i wouldn't pay 30p for it ... its an advert, and thus, spam.

    3. Mike Richards Silver badge

      Don't wait for the second edition

      It'll be thinner and you won't be able to open it.

  12. Anonymous Coward
    Anonymous Coward

    Macbook Pro 15" £2699 for 512GB + £100 for new dongles.

    I currently run an Macbook Pro with 8GB and an after market 512GB SDD, to get the latest and greatest, I need to outlay £2699, plus £100 on dongles. Yet this model has a 4-5 week delivery time.

    Who's buying these? Or is this just hyped scarcity?

    Last year, I needed a stop-gap machine, I managed to get a deal on a 15.4" HP 450 G3 AMD Laptop for £80 all in, once trade-in £150 (a very old XP Desktop) and cashback £75 came through. It's really not awful, its actually an OK machine. Brushed aluminium finish. It had Window 7 Pro (or a choice of Windows 8.1 Pro). Runs Windows 10 AU 1607 fine.

    The manufacturing differences between HP/Apple here are minute. Apple are getting almost evangelical in their belief People will keep on buying into this. I like Macs/macOS, but £2699 + dongles £100 is just taking it a tad far.

    I genuinely don't feel that 'productive' as a cog within the bigger wheel to justify this expense, even though I'm perfectly entitled to order one.

    1. werdsmith Silver badge

      Re: Macbook Pro 15" £2699 for 512GB + £100 for new dongles.

      Back in the 90s one of my bosses decided he wanted the latest and greatest Compaq laptop and we splurged over £5K for it. Turned out to be an overheating dog of a product but he was happy.

    2. Wensleydale Cheese Silver badge

      Re: Macbook Pro 15" £2699 for 512GB + £100 for new dongles.

      "The manufacturing differences between HP/Apple here are minute. Apple are getting almost evangelical in their belief People will keep on buying into this. I like Macs/macOS, but £2699 + dongles £100 is just taking it a tad far.:

      The differentiator is the operating system and standard apps, plus goodies like a free development toolchain.

      IOW the O/S isn't really free.

  13. Mr F&*king Grumpy

    when I were a lad

    Pre-1998 is covered by a hefty tome called "Apple Design - The Work of the Apple Industrial Design Group". Can't remember how much it cost but it was a normal price for its size. It is full of information on the design of everything from the original Mac to the 20th Anniversary Mac, including many projects that never got into production. Lots of photos, but a lot of dense text too. It actually has real educational value for product design and product and software usability students.

    Full of ideas, inventiveness and originality, including some awesomely daft ideas.

    The total reverse of today's Jonny Ive's self-inflating fluff.

    1. Dave 126 Silver badge

      Re: when I were a lad

      I had a similar book 'Digital Dreams - The Work of the Sony Design Centre'. It was full of concept sketches, design iterations and interviews - as well as product porn. The Esslinger-era Mac designs are cited by the designer of the PlayStation and VAIO range.

      Apple's most famous designs from before the return of Jobs were out-sourced.

    2. allthecoolshortnamesweretaken Silver badge

      Re: when I were a lad

      That would be the phase when a lot of the work was done by Frog Design.

  14. frank ly Silver badge

    An overused word

    "It is an objective representation of our work that, ironically, describes who we are."

    Does it really/effectively describe who they are and if it does then is that really irony?

    1. badger31

      Re: An overused word

      I think the Irony was the price.

    2. Voyna i Mor Silver badge

      Re: An overused word

      Well, yes, literally it means that the book describes who they are by saying the opposite with a nudge and a wink.

      I'm not quite sure where that takes us, except to conclude that Mr. Ives did well to go into design rather than any occupation that needs a good knowledge of English.

  15. Mage Silver badge
    Coffee/keyboard

    Marketing not Design

    They like to pretend that rather plain shapes with generic insides (Jony doesn't actually do anything except appearance), mostly copied from Braun and Dieter Rams is their secret. But it's the marketing. The iTunes and record deals for iPod and the carrier data deals for iPhone.

    Students of Industrial design would be wasting money on this piece of vanity publishing that can be got up in a slide show from Wikipedia if you really wanted.

    1. Ivan Headache

      Re: Marketing not Design

      I don't know why people keep saying "mostly copied from Braun and Dieter Rams" and why people believe it because it's utter bull-shit.

      So many time I have tried to argue this fallacy but no - the know-it-alls say it is so so it must be true.

      It isn't.

      Have any of these clever-dicks - Mage for example - actually looked properly at Braun's designs?

      I seriously doubt it.

      I have here on my desk, a catalogue of Dieter Rams' work at Braun. As it's also a discussion of his work it also includes work by other designeers under his guidance at Braun.

      There are only two items in it that remotely - REMOTELY - resemble anything that could have been copied by Apple. One is a rather nice desk-top cigarette lighter, the other is a hifi loudspeaker cabinet. Yes they are white and they have round corners - but there is also a lot of black on them just as there is on a lot of Braun's products. Black knobs, black switches, black grills.

      I don't see anything like that on Apple products. In fact what I do see with Apple products is the continuation of Rams' design philosophy:-

      "Product design is the organisation of the total of a product (form, surface, colour, product graphics) – in such a way that the product fulfils its given purpose as efficiently as possible. It should also conform to the factual conditions and requirements under which the product is to be produced and marketed"

      Dieter Rams, 1975.

      and

      "Good design is functional or usable and practical design. But good design is also aesthetic design. As a designer I shun these discussions on the aesthetic quality of the product. I do so, even though I am a firm believer in the importance of aesthetic quality. The aesthetic quality of design is always a matter of nuances. Often, of only fractions of millimetres, of the finest graduations, or of the harmony between a number of visual elements. Changing a trivial element changes the whole impression. Reduce a product by one millimeter here it looks out of proportion; add a millimetre there, it looks clumsy. Only those who have had years of experience on the trained eyeI are capable of seriously participating in the discussions."

      Dieter Rams, 1980

      Rams has also publicly stated his admiration of Ive's work (but I can't find that quote).

      However, just to shoot myself in the foot - I do think that the external DVD drive that Apple currently sells looks very Dieter.

      1. Anonymous Coward
        Anonymous Coward

        Re: Marketing not Design

        >There are only two items in it that remotely - REMOTELY - resemble anything that could have been copied by Apple.

        There's none so blind...

        >Rams has also publicly stated his admiration of Ive's work (but I can't find that quote).

        He said Apple were one of the few companies which still followed his 10 principles of design. Ive certainly makes no secret of it - he even wrote the foreword to Dieter Ram's last book.

  16. Anonymous Coward
    Anonymous Coward

    Wankers

  17. James 51 Silver badge
    Boffin

    Libraries.

    1. Anonymous Coward
      Anonymous Coward

      "libraries"

      if my local library gets this, they'll stop getting book donations

      1. Anonymous Coward
        Anonymous Coward

        if my local library gets this, they'll stop getting book donations

        That's probably alright, I doubt they want anymore of your Twilight fan-fiction anyway...

  18. M man

    Who?

    If you cant afford iStuff.....you cant afford this.

    And who pays 300$ for pictures off stuff YOU ALREADY OWN....

    1. Allonymous Coward

      Corollary: if you can afford iStuff, you can probably afford this.

      And if you're a true fanboi you'll probably think it's a great idea too.

      I expect to see copies adorning coffee tables in the reception areas of design agencies, Silicon Roundabout startups, etc etc.

      1. Captain DaFt

        "I expect to see copies adorning coffee tables in the reception areas of design agencies, Silicon Roundabout startups, etc etc."

        OH! I get it now! Presence of the book is a secret sign and a warning: "Here Be Pretentious Wankers".

        OK, in that case, the book is worth every penny!

    2. Voyna i Mor Silver badge

      "And who pays 300$ for pictures off stuff YOU ALREADY OWN"

      Rich Dutch merchants. A lot of the Dutch Old Masters are actually product porn, and cost a good deal more than $300.

      1. Anonymous Coward
        Anonymous Coward

        Re: "And who pays 300$ for pictures off stuff YOU ALREADY OWN"

        or just look at the same content all over the web... at your leisure. free.

    3. allthecoolshortnamesweretaken Silver badge

      Re: Who?

      Steve Bong wannabees.

      The Bongster would get a signed copy for free.

  19. TeeCee Gold badge
    Meh

    Hmm. I think I'll wait for the movie...

  20. lglethal Silver badge
    Go

    Real question here

    I work in aerospace mechanical design, but I've begun getting into component design. I was wondering if anyone out there knows of any good design guides for working with plastics (I've always been a metals or composites kind of guy). Specifically things like designing quick snap applications, casings, and things like that. There seems to be a lack of the real sort of information out there that is useful for a designer. I'm struggling to find any information on important topics such as minimum sizing, tolerancing, stressing during assembly, etc.

    So any advice for good design guides would be greatly appreciated. Unfortunately, I wont be forking out €300 to find out if this one has the goods or not... ;)

    1. billse10

      Re: Real question here

      "Unfortunately, I wont be forking out €300 to find out if this one has the goods or not."

      I think .. and this is just a guess here ;-) .. that you know the answer to that?

      good luck with your hunting

  21. Anonymous Coward
    Anonymous Coward

    ironically, describes who we are

    it will sell, it will sell very well. And then, it'll sell even better on ebay auctions and such.

    Apple are really depressing. Every time they come up with something, it's depressing to see how simple humans are. Again. And again.

    1. Anonymous Coward
      Anonymous Coward

      Re: ironically, describes who we are

      The irony surely must be that Apple actually have no idea who they are now, whilst trumpeting on about it.. surely they doth protesteth too much ?

      1. allthecoolshortnamesweretaken Silver badge

        Re: ironically, describes who we are

        "The irony surely must be that Apple actually have no idea who they are now, whilst trumpeting on about it.. "

        Well, maybe in 10 years or so they'll be "the guys who managed to piss away a pile of 90 BN offshore cash and no one ever found out how and for what".

  22. oiseau Silver badge
    Facepalm

    Why?

    Knowing all we have come to know about Apple and Apple related people, marketing philosophy, products and how they treat their customers ...

    Why do we even bother with this crap?

    Just asking.

    Cheers.

    1. Anonymous Coward
      Anonymous Coward

      Re: Why?

      anyone with a grip on reality won't bother with it..

  23. BarryUK

    Is it April 1st again already?

  24. Anonymous Coward
    Anonymous Coward

    but

    "specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink is all fine and good, but "does it have rounded corners on the pages?

    1. Diogenes

      Re: but

      Will it play Crysis ?

  25. Fading Silver badge
    Paris Hilton

    So essentially...

    A rip-off of Madonna's sex book?

    1. allthecoolshortnamesweretaken Silver badge
      Gimp

      Re: So essentially...

      Wank-mags, both of them.

      If you are into that sort of thing.

      Well, chacun à son goût, and all that.

  26. nijam

    I think the reference should have been Shylock, not Sherlock.

  27. Delbert Grady

    Yet more proof Apple died when Steve Jobs did..

    I like Apple computers, up until they started gluing stuff together. i own iMacs and Macbooks.

    i found the retina MBP only just acceptable as you can replace the battery if you dissolve the glue.

    However.

    What seems to have happened now is that Apple have gone completely insane, and rather than 'Thinking Different' they are now indistinguishable from any other large faceless corporate entity.

    In fact, i may argue that they have gone one step further, and become a parody of themselves, with no uber-controller to reel them in and say 'that's a stupid idea' and so the stupid ideas go forwards, unchecked, the rest of Apple only knowing about cellphones does not have the chops to offer another (possibly more sane) direction, and worse still, stupid ideas then flourish into wat seems an almost pathological quest to give the customers less, whilst charging more, spin the elephant in the room with extra BS, never admit you're wrong, and move on regardless.. that is what politicians do... i don't buy 'their' lies either, and Apple's free pass is running out very quickly too.

    The insular bubble that Apple seem to inhabit continues to grow, and become unweildly and their detatchment increases, and design becomes 'more so' as the design team there have been high profile historically, and, post Steve, no-one really challenges them now, so they end up working carte blanche and it becomes 'Art for Arts sake' at the expense of the customer ultimately, forgetting completely the original ethos.. the lunatics have taken over the asylum.

    I'm not going to mention (again) glued in parts or removal of I/O and OS bloat .. those things that matter us 'pro' users, no, Apple's abstraction from the real world is summed up perfectly with a book.

    The BS continues apace however, fine Apple, print a paper book, but stop it with the BS, you're making yourselves look foolish and alienating your customer base. You can gouge the spotty 16 year olds for every pound or dollar their hipster iPhones can handle, that's what we expect of multinational businesses, but us who have been around longer have seen Apple slowly losing it's mojo and are tiring of the almost-insults you throw at us,one day we will not come back, one of the other firms will get our custom, and we'll fondly remember the days when there was an alternative, and we'll let Apple become the phone company they so much want to be, and we'll all switch to Hackintosh, Linux or BSD and watch as Apple's new motto becomes "Think Similar"

    so much for a book ? i feel like Apple are insulting me, and i don't know why, but i do know, this BS must end, or i'm off..

  28. deadlockvictim Silver badge

    Pretty pictures of Macintoshes

    If you are so inclined to want a book with pretty pictures of Macintosh computers (and some other paraphernalia), then I recommend Jonathan Zufi's tome 'iconic' [1]. The price isn't bad for a coffee-table book (£40 on amazon.co.uk) and a good deal cheaper than J. Ive's masterwork.

    And it goes back beyond 1998 for all those who need ther Apple III fix.

    [1] https://www.amazon.co.uk/ICONIC-Photographic-Tribute-Apple-Innovation/dp/098858171X/ref=sr_1_1?ie=UTF8&qid=1479297389&sr=8-1&keywords=iconic

  29. Robin Bradshaw

    $300 for a book full of product shots‽

    Imagine how much the Argos catalogue must be worth!

    1. Daniel von Asmuth Bronze badge
      Gimp

      When did Apple ever invent anything?

      Apple always brings you expensive fancy-looking imitations of stuff that already exists. In this case, the prior art is the Ikea Bookbook.

      https://www.youtube.com/watch?v=MOXQo7nURs0

  30. Anonymous Coward
    Anonymous Coward

    "The book, replete with 450 images, will be offered in two sizes:

    A 10.20" x 12.75" version that sells for $199

    A 13" x 16.25" version that will set you back $299"

    So that will be the iBook and iBook mini ... I assume that there'll be a version with 900 images available for $399 at some point. Plus next year it will be replaced by a new version printed on thinner paper.

  31. FuzzyWuzzys Silver badge
    Facepalm

    Leave these people alone FFS!

    No one's forcing anyone at gunpoint to buy Apple's highly priced hipster bling. Some of it I like the look of, some I don't. What people spend their money on is their business. We all work for our money in whatever industry we choose and we all have things we like to buy. Just 'cos some of us don't want to pay £800 for mobile phone doesn't make us any better than them.

    I do photography as an amateur hobbyist, I shoot with well over £10k of kit. It's just a hobby for me, I don't sell any prints or make a single penny at it, I just love shooting photos for the thrill of it. Am I mug? Most people would say I am as I could have just bought a £150 pocket camera from Argos or used my mobile phone. However I work bloody hard during 50+ hour week in my day job, my family do very well out of my wage packet and they want for nothing, it's my bloody money and I'll spend it however I wish!

    If people want all 17 different variations of the iPhone, MacBook or "book of Mac", it's their money, they can spend it on those things if they wish can't they?

    1. John H Woods Silver badge

      Re: Leave these people alone FFS!

      "If people want all 17 different variations of the iPhone, MacBook or "book of Mac", it's their money, they can spend it on those things if they wish can't they?" --- FuzzyWuzzy

      It is indeed, and they can indeed. But what part of that is a good argument for not poking fun at pretentious piffle?

    2. IsJustabloke Silver badge
      Stop

      Re: Leave these people alone FFS!

      I don't think anyone is saying they can't spend their money on iProducts if they wish. what I'm reading here and mostly agree with is disdain for all the pretentious bollocks that comes out of their mouths each and every time a product is launched.... there's also a good dose of lamenting an obvious decline in product from the perspective of long term users.

      Now, if you don't mind my saying Fuzzywuzzys you need to take a bit of a chill pill, (get out there with your camea it's gorgeous out there this time of year that always works for me) because your post comes across slightly shrill and a little hysterical.

    3. allthecoolshortnamesweretaken Silver badge

      Re: Leave these people alone FFS!

      Chill, dude - have a nice cup of tea, some crumpets, maybe a bath and a back rub ...

  32. Ian Johnston Silver badge

    I hope they have chosen semen proof paper.

    1. Anonymous Coward
    2. Anonymous Coward
      Anonymous Coward

      What do you think is used to bind the pages to the spine?

      It explains why Tim Cook's been looking a little wrung out recently.

  33. TheProf
    Unhappy

    The end

    Well that just about wraps it up for Apple. As soon as a band has to release a greatest hits compilation you know their best years are behind them.

  34. scrubber

    Memories

    Spend $300 to reminisce about the good old days when I didn't have to spend $100 to have an unsightly dongle hanging out the side of my computer in order to connect the most basic of peripherals.

  35. Anonymous Coward
    FAIL

    "Designed By Apple in California"

    But made and bound by semi-blind 14 years olds in China.

  36. chivo243 Silver badge

    fanbois from their hard-earned money...

    When has a fanboi ever worked hard for their money?

  37. viscount

    Is this Peak Apple?

  38. anthonyhegedus Silver badge

    If I buy the smaller one, and then I find it doesn't do quite what I want, can I upgrade to the bigger one or do I just have to buy the bigger one outright?

    And either way, will it stop working in 15 months because it can't get the latest updates?

    1. Diodelogic

      For anthonyhegedus

      You're holding it wrong.

  39. John Savard Silver badge

    No Doubt

    the book "iconically" describes who they are,and their spelling checker just came a cropper.

    However, just the other day, I was reading a review of a new Apple Macintosh laptop. It noted that the RAM was soldered in, but you could choose to get the 13-inch one, at the time of purchase, with more memory than the base configuration.

    That sort of thing - dating back to the 512 K Fat Mac - describes to me who they are, and explains why I am reluctant to even consider buying Apple products.

  40. willy.eckaslike

    look out for next year's updated edition

    Probably won't work with your current bookshelf though, without an adapter ...

  41. Doctor Syntax Silver badge

    "printed ...using eight color separations"

    Colour printed? How down-market. For that money I'd expect hand-tinting.

  42. willy.eckaslike

    I assume there will be a 3rd version....

    With laminated, easy-wipe pages and a large box of Kleenex

    for, y'know, the REAL fanbois...

  43. Florida1920 Silver badge

    I'll wait for the movie

    To come out on Netflix.

    1. mics39
      Happy

      Re: I'll wait for the movie

      And I'm waiting for Kindle edition.

  44. cd

    Surprised the cover isn't wool given all the gathering contained within.

  45. hypernovasoftware

    I like my Mac but this is ridiculous! Oh well, a sucker is born every minute they say.

  46. quxinot

    That picture!

    I just had a wonderful mental image of having something dull (policy and procedure manual for the department, say) on the shelf in leather-bound format, with a font that makes it appear as if written by 13th century monks. Occasional spots of gold leaf (well, shiny ink anyhow), and illustrations in a matching style....

    Better still if you could have dust on the top of the pages to dramatically blow off before cracking the Tome Of Knowledge to look up something.

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