back to article Ad blockers responsible for rise in upfront TV ad sales, claims report

The upfront market for broadcast and cable networks has taken an unexpected U-turn from last year’s dip, seeing an increase in advertising sales of $800m to $18.6bn in the most recent completion. According to research firm Media Dynamics, this 4.5 per cent increase in TV ad revenue is a blow to OTT video platforms on PCs and …

  1. malle-herbert Silver badge
    Trollface

    So it's time...

    For a TV Ad blocker then...

    1. Gerhard Mack

      Re: So it's time...

      I have an excellent one, I don't pay for cable and disconnected the antenna from my TV.

      1. Anonymous Coward
        Anonymous Coward

        Re: So it's time...

        And they wonder why people want to use torrents to obtain stuff that isn't laden with adverts.

      2. Anonymous Coward
        Anonymous Coward

        Re: So it's time...

        Yeah well. Im more extreme than that. I even avoid product placement in movies by simply getting someone else to read the IMDB community reviews and trivia for me then summarise it all in one sentence.

        Just like everyone else on that site I can formulate my opinions and make obscure references without ever having to sit through hours of entertainment.

        I now have way more time to achieve my life goal of having my own wikipedia page due to being famous for reading every page on wikipedia (including historic edits).

        Hopefully then I wont need Google or anyone as I will know quite literally everything.

        Seriously though. Any guy that claims he doesnt watch TV is outing themselves as being single and possibly lonely.

        Im married and even though I try to actively avoid watching TV, I find it to be almost impossible to do so...the missus and the lad make sure of that.

        Also why is NickJr trying to sell my lad PPI claims and funeral cover. Hes 18 months old.

        It'll be a fucking odd day when I come home and find him on my tablet checking his credit score on clearscore because the talking turtles made him do it.

        A friend of mine had to give his 5 year old a bollocking once as he spotted an extra £2000 in his bank account...initially he thought bonus and bought a very expensive round of drinks but when he got home he found out his lad had signed him up for a Wonga loan!

    2. ShelLuser

      Re: So it's time...

      Or a HD recorder. I love mine, and not because I want to record stuff (I hardly watch TV) but because I can buffer up. When I notice something I'd like to watch I start by hitting the pause button, then do something else in between. From the laundry to getting a new cup of tea right down to reading the news behind my PC.

      Then, usually approx. 15min. later, I start watching. First ad block: fast forward. This can be tricky because some ad blocks honestly last for nearly 10min (makes you wonder if you're looking at a TV show or movie or ads) but it works. Especially if you decide to pause somewhere in between to get a drink or do a bathroom break, etc.

      It may take getting used to, but it beats what I usually did: during a commercial break I often switch to another channel which doesn't have them, often forgetting all about the first show I was watching and continue watching elsewhere.

      The massive amount of ads really ruin the TV experience for me. Luckily there are still plenty of local channels which don't break up their programs for some stupid ads (which are also my favorites).

      1. admiraljkb

        Re: So it's time...

        "Or a HD recorder. ..."

        I refuse to spend $100/month to have to fast forward constantly. Last time I had cable TV, the channel providers had gotten sneaky putting up a quick splashscreen making it look like the program was starting, but then shove two-four more commercials.

        Its far cheaper to have Netflix/Hulu/Prime and for stuff not on them, to just buy it outright, and then you don't have all that annoying fast forwarding nonsense. (I pay the extra $ for ad free Hulu, so awesome)

    3. Steve Davies 3 Silver badge

      Re: So it's time...

      Easy. Just record everything on your PVR and use skip.

      Can't remember the last time I saw a complete Ad-break on TV.

      Mind you, I don't watch a lot of TV and even less from the chanels that have ads.

      No, I don't want to buy a new car let alone sell my current one for 20% inder market value

      No, I don't want a free parker pen or vastly overprices of 50's life cover.

      No, I don't want to make a PPI claim.

      No, I don't want a supposedly waterproof phone that is a security nightmare

      etc

      etc

      Yours a decidely grumpy old man.

      1. Anonymous Coward
        Anonymous Coward

        Re: So it's time...

        Daddy! Is that YOU?

  2. Anonymous Coward
    Anonymous Coward

    Huh?

    What's an upfront? Any relation of an affront?

    1. Flocke Kroes Silver badge

      Re: Huh?

      I had to look it up: For TV advertising, upfront is presenting an opportunity to buy adverting slots before a season of a TV series starts showing (or possibly filming).

      1. Dale 3

        Re: Huh?

        Thanks for looking it up and sharing. Pity the author didn't think it was necessary to explain the industry-insider terminology to this mostly not-advertising-executives audience.

  3. Doctor Syntax Silver badge

    They still haven't worked out that their crap is no more welcome on TV than it is online.

  4. MJI Silver badge

    Easy way to avoid TV ads

    Only watch BBC

    1. dcluley

      Re: Easy way to avoid TV ads

      Apart from the news I only ever watch stuff I have recorded so skipping the ads is easy.

      1. AndrueC Silver badge
        Meh

        Re: Easy way to avoid TV ads

        Yup. Slightly less easy on Sky HD due to the poor implementation of FF and RW. It'd be nice if Sky would introduce a 'Jump xx seconds' like my Freesat box has but I can't see it ever happening.

        1. MJI Silver badge

          Re: Easy way to avoid TV ads

          Paying for Sky, seems expensive to me, but my Freesat HD box has a good skip x seconds button

        2. Jan 0

          Re: Easy way to avoid TV ads

          Recording the show, then editing out the adverts before you watch is the way to go.

          Even skipping the adverts diverts your attention too much when you're watching something interesting.

      2. MJI Silver badge

        Re: Easy way to avoid TV ads

        ITV are a waste of time, some stuff on C4, and a few films of Film 4, fast forwards on those. BBC only broadcaster suitable for live viewing

      3. Pedigree-Pete
        Happy

        Re: Easy way to avoid TV ads

        Seconded. Cruise the Movie channels 00:00hrs to 04:00hrs and schedule to record them for later viewing. DVR has 3 "tuners" so lots of scope there. PP

    2. Pedigree-Pete

      Re: Easy way to avoid TV ads

      BBC. They take lots of my viewing time advertising their content so still a burden. PP

      1. Steve Davies 3 Silver badge

        Re: Easy way to avoid TV ads

        re BBC

        You have already paid for the content so it is not as if they are trying to get more dosh out of you (Box sets excepted)

      2. This post has been deleted by its author

      3. John Brown (no body) Silver badge

        Re: Easy way to avoid TV ads

        "BBC. They take lots of my viewing time advertising their content so still a burden. "

        Not only that, but programmes seem to be made with as-break slots built in ready of overseas sales, documentaries in particular have "here's a recap of what you just saw, here's what's coming up in the rest of the show, oh, and in case you forgot in the 30 seconds, here's what you just saw again". Even the local news does that at half-time and they are not likely to be broadcast commercially.

        1. Archivist

          Re: Easy way to avoid TV ads

          @john brown " programmes seem to be made with as-break slots built in ready of overseas sales"

          Many of the the programmes you enjoy would be too expensive to make for just one region.

          Take it or leave it.

    3. King Jack
      Thumb Up

      Re: Easy way to avoid TV ads

      Even easier is to just record programs. My DVR strips out all adverts automatically, not by design but by hacked firmware. It is a rare occasion that one slips through. Most of my TV watching is done via downloads, where some kind person strips out all the ads for me. So Admen are free to put in as many ads as they like.

      1. Oldfogey
        Stop

        Re: Easy way to avoid TV ads

        Even easier - get rid of the TV!

  5. Anonymous Coward
    Anonymous Coward

    Is it because of ad blocking, or is it because companies have wised up people have been racking up $$$ with bot army's creating fake clicks.

  6. Pete 2 Silver badge

    What the eye doesn't see, the heart doesn't grieve over.

    > as advertisers grow increasingly wary of the rise of ad blockers and choose to spend their precious ad dollars elsewhere

    So the advertisers would prefer not to spend their money on a medium where they can see how many people are blocking their ads. And instead spend it on a medium where they can't tell how many people are FF-ing past them during the breaks?

    1. John Bailey

      Re: What the eye doesn't see, the heart doesn't grieve over.

      Pretty much. Ignorance is bliss. And all advertising efficacy is at best, a guess. including the interweb stuff.

      Just seeing an ad does not guarantee any heightened desire for the product. On TV, in print, or on the web.

      1. Steve Davies 3 Silver badge

        Re: What the eye doesn't see, the heart doesn't grieve over.

        My modus operandi regarding TV or Internet ads is

        If I see an advert for product X, then when I want to but something in that product category, Product X is removed from the list of possible suppliers.

        1. Charles 9 Silver badge

          Re: What the eye doesn't see, the heart doesn't grieve over.

          "If I see an advert for product X, then when I want to but something in that product category, Product X is removed from the list of possible suppliers."

          So what do you do when it's the ONLY supplier? Or when ALL the possible suppliers display ads? Do you go without?

        2. Rimpel

          Re: What the eye doesn't see, the heart doesn't grieve over.

          I extend that policy to any company I see advertising on the displays installed on the top of london taxis, and I wouldn't use a taxi that has one on top either.

      2. Inventor of the Marmite Laser Silver badge

        @John Bailey

        We ARE dealing with marketing execs here, remember; Collective IQ a little higher than pond life.

        1. John Bailey

          Re: @John Bailey

          Well.. yes.

          But only on bring your goldfish to work day.

      3. John Brown (no body) Silver badge

        Re: What the eye doesn't see, the heart doesn't grieve over.

        "Just seeing an ad does not guarantee any heightened desire for the product. On TV, in print, or on the web."

        Most advertising is about brand awareness, not getting people to go out and buy X today. They want you to remember X so when you next need a product from the same catagory as X, you're more likely to choose X if you have subconscious positive feelings towards X.

        That, of course, is where the low grade "in your face" ads fail. You don't get positive feelings from them.

    2. Doctor Syntax Silver badge

      Re: What the eye doesn't see, the heart doesn't grieve over.

      "So the advertisers would prefer not to spend their money on a medium where they can see how many people are blocking their ads. And instead spend it on a medium where they can't tell how many people are FF-ing past them during the breaks?"

      The advertising industry has always be regarded as snake-oil salesmen. What you need to understand is to whom the snake-oil is being sold. It's not the viewers, it's the advertisers.

  7. MJI Silver badge

    Want people to watch your ads.

    Make better ads.

    Oh and a forum I used to like ads on (VERY relevant) has gone to a blocked ad server not allowed out of any of my hosts,

    I made a point of telling them too

    Quite a few other posters are also of the same opinion. A lot of us block adserver.adtech.de.

    1. Teiwaz Silver badge

      Re: Want people to watch your ads.

      "Make better ads."

      I'd add to that 'don't bombard the same ad constantly, people only become desensitized to your message after a few views and after a few more, annoyed and often vow to avoid your service or product like the plague'

      - I know I do.

      1. DropBear Silver badge

        Re: Want people to watch your ads.

        I'd add to that 'don't bombard the same ad constantly, people only become desensitized to your message after a few views and after a few more, annoyed and often vow to avoid your service or product like the plague'

        True. Also, be aware that if you bend over backwards to target your general contruction material related ads Bullseye to Hillbilly Central in their styling, anybody else might get put off and swear never to do any business with you even if you're the one selling the last brick on the block, not even if you're the one paying me to take them away...

      2. MJI Silver badge

        Re: Want people to watch your ads.

        Hovis had a good ad, even used Ridley Scott!

      3. MJI Silver badge

        Re: Want people to watch your ads.

        With hobby based forums often the adverts are very directed, at the users, you have the manufacturers, the shops, the magazines, all exciting you, then get blocked.

        The advertisers are often small businesses with 1 to 5 employees, trying to tell us about their latest thing, but then the move to a dodgy server scuppers it for all of us.

        Most hobby forums run adverts the users actually want.

        Most general forums get adblocked.

    2. Mark 85 Silver badge

      Re: Want people to watch your ads.

      Grab this file: http://someonewhocares.org/hosts/ and put it your hosts. There's a lot more adtech sites than the one you posted.

      1. MJI Silver badge

        Re: Want people to watch your ads.

        But they were not mentioned in the dead ads, just the link I showed, I have loads in HOSTS

    3. P. Lee Silver badge

      Re: Want people to watch your ads.

      I seem to think ads in the 70's were better - catchy enough to sing and only 3 of them per 20 minutes of TV time.

      I especially remember the Woolworths one from one Christmas "Harry's hover mower, just look how fast he's going! ... everybody needs a Woolworths so-ome time" So much better than, "OWN IT NOW ON DVD" (liars, its licensed...), and "THINGS YOU WON'T WANT TO MISS", er, yes actually I do want to miss it and I'm just plain tired of being bombarded by high-impact advertising which thinks it can force itself into my brain.

      I don't know if I was more easily pleased or they were actually better ads, but they seemed fun. Now I"m likely to miss it all, because I'm playing XCOM instead of watching TV programs which have been spoilt by adverts.

      1. Teiwaz Silver badge

        Re: Want people to watch your ads.

        I don't remember 70's ads, my dad kept to the BBC mostly. The 80's all I remember is a particular annoying cockney whose name escapes me thankfully (don't remind me if you know) constantly knocking up housewives with boxes of soap powder...erm, oo-er!

  8. Patrician

    Tivo/PVR

    The only ever watch the occasional commercial TV such as F1 on Channel 4 and then on PVR/TIVO; I normally start watching around 15 to 20 minutes after the start and FF past all the ads. Most "live" TV I watch is BBC.

  9. HarryBl

    Tivo and the fast forward button...

  10. Voland's right hand Silver badge

    Wrong stats

    This reminds me of the imbecilic consluttant which recommended Virgin Wines 10+ yeas ago to drop support for Mozilla and Safari on their website because they were (at the time) less than 10% of the UK web population.

    Result - revenue drop 50% as "global 5%" did not correctly reflect the distribution of people who would buy expensive wine online and in that set Safari and Mozilla use was > 50%.

    6% audience based on global count means totally nothing on the Internet as it may actually coincide with the 6% of people most likely to buy on the net and having the disposable income to do so.

    So far there has been no analysis on how does ad-block usage relate to shopping on-net/off net habits and disposable income. My educated guess is that there is a very strong correlation. So the ad slinging marketing scumbag low life is right to be worried. However, moving that money to TV is of no use as the set who is using ad-blockers is not watching any ad-infested TV either.

    1. DropBear Silver badge
      WTF?

      Re: Wrong stats

      That may have been true (no it wasn't) back when PCs were still selling, but the smartphone / tablet era happens to herald the age of ubiquitous web shopping. There's a reason brick and mortar can't keep fending off Ebay and Amazon and the bajillion other sites from eating their lunch - by much, much, much,much, much, much many more than a measly 6% of anything whatsoever. Sorry, couple of decades wrong there...

    2. Doctor Syntax Silver badge

      Re: Wrong stats

      "My educated guess is that there is a very strong correlation."

      And my further educated guess is that those who are buying on-net search for what they want. By the time the blocked ads arrive the purchase has already been made.

  11. Anonymous Coward
    Anonymous Coward

    Politics is Funny

    The majority of the people make it very clear they do not want ads, little is done except creatively finding ways to place more.

    One small-minded person is offended by song lyrics, gets government to ban it across an entire nation.

    http://www.rollingstone.com/music/news/dire-straits-money-for-nothing-banned-in-canada-20110114

    (the decisions was quickly reversed, but displays the power of one sod)

    The inmates are running the asylum.

  12. Ken Moorhouse Silver badge

    Subliminal ads

    Who remembers when subliminal ads were banned?

    Maybe they've worked out how, when the user fast-forwards through the ads, a subliminal message is presented to the user.

    1. Richard 12 Silver badge

      Re: Subliminal ads

      IIRC, there was never any evidence that they "worked", but there is plenty of evidence that flickering frames causes headaches and seizures.

      All the good PVRs have "skip forward", which is much better for the viewer than fast-forward.

      Sky boxes don't, but those are well known to be by far the worst PVRs on the market.

    2. Tannin

      Re: Subliminal ads

      "Who remembers when subliminal ads were banned?"

      Don't remember it at all. Escaped my consciousness. Must have been a subliminal ban.

    3. MrDamage

      Re: Subliminal ads

      You mean the idea that a single frame lasting 1/1000th of a second would somehow magically appear during a broadcast of a show/advert that was recorded in a 30fps format.

  13. cmaurand

    Even if I see an add, I won't click on it. so all they are is annoying little things on any page that I see. I won't even look at them. On the TV Ads that show up before a video, I mute the sound and minimize the window for however long the ad runs and then I restart the video. So to the advertisers, you're no more than an annoyance and I'm not looking anyway. You're better off doing product placement.

    1. Charles 9 Silver badge

      "On the TV Ads that show up before a video, I mute the sound and minimize the window for however long the ad runs and then I restart the video."

      You just watch. Next thing you'll know they'll detect the ad is not visible and PAUSE it as long as it's covered, only restarting it when you switch back.

      After that, it'll be ads for things for which there is no alternative (the market is captive), meaning the only option is to go without, which may involve Walking on the Sun...

    2. DropBear Silver badge

      Careful with that product placement though - at some point I came really close to stop watching my favorite Firefly alumnus when they started conspicuously showing Windws phones into my face every five minutes on Castle. They definitely made sure I'll even refuse to simply use even a handed one ever, on principle.

  14. Paul Renault

    So, it makes sense for Netflix to fund the ad-blocker developers, no?

    If the ads are pushed out onto TV land, they'll be even more annoying, causing more people to cut the cable and sign up.

    I think we've figured out step 2.

  15. allthecoolshortnamesweretaken Silver badge

    "Faultline is where media meets technology."

    And then what? Milk and cookies? Inquiring minds, etc.

    1. Inventor of the Marmite Laser Silver badge

      I was thinking

      more like bullshite

  16. joed

    or maybe just market growth

    with gdp on the upswing (Stateside) one would expect that TV ads market would also grow. No need for "conspiracy" theories.

  17. WatAWorld

    The high incidence of advertising posing as 'journalistic content' (impartial content)

    The high incidence of advertising posing as 'journalistic content' (impartial content) is probably a big driver of ad blocker adopation.

    If only ad blockers would include blocking click-bait websites.

    Here in Canada, in a printed publication an advertisement can only imitate the fonts and style of the host publication if it carries an "Advertisement" label immediately above it, to differentiate the advertising from (hopefully) impartial content.

    1. Anonymous Coward
      Anonymous Coward

      Re: The high incidence of advertising posing as 'journalistic content' (impartial content)

      Heh, if you're a fellow Canuck, then you noticed CBC's blatant ads for Apple and Win10 under the guise of journalism?

  18. Hstubbe

    ads? who does ads these day

    Yay for subscription services. Netflix doesn't show me ads, just the occasional recommendation of one of their shows (which 1 out of 2 i actually turn out to enjoy watching). Live sports (darts is all i follow anyway), there's cheap streams for that. The only place i sometimes am confronted with ads is probably in the car. But with mobile bandwidth being virtually unlimited these days i can just stream music and podcasts from my server at home. Problem solved.

  19. King Jack
    Mushroom

    Anyone know..

    Why does ITV insist on ruining every film they show by inserting another program half way through? It was bad enough when they stopped a film to show the news in the old days but now they aren't forced to do that they stick some crap in there to drive viewers away. Somebody there need firing.

    1. MJI Silver badge

      Re: Anyone know..

      I do not watch films on ITV, a shitty little itv in the corner sees to that.

      If its a film on ITV, I want to watch there are torrent sites for that.

  20. AndyFl
    Mushroom

    Don't forget the blipverts

    Network 23 used them in Max Headroom. Proof that ads are bad for you.

    Only Ad-blockers can save you!

  21. Archivist

    Killing the goose

    Shhhh! Don't tell them that we're skipping the ads or they'll find a more intrusive way of trying to brainwash us, such as product placement. Imagine being immersed in a good drama when suddenly the leading actor pulls out a tube of haemorroid cream and extols it's virtues.

    On a more serious note, I'm surprised the Freeview and Freesat organisations haven't insisted the PVR manufacturers disable ad skipping.

  22. Tom 7 Silver badge

    Having read this lot

    I feel there is money to be made advertising all of your competitors products to put people off buying them!

    Shit, no I didnt say that, stop stop...

  23. A Ghost
    Trollface

    The more the money men smell blood in the water

    the more they will try to subvert the whole system.

    Talking of surreptitious ad-placement...

    We'll get to that in a bit.

    Something I have noticed recently - say the last week or two since I've properly posted - is that sites like the Daily Mail are now hard coding videos into their main page. This gets the whole fan whirring again like billy-o! It slows down loading, you know, all the benefits from having 4 fucking videos playing constantly on a single page. Nice work Einstein.

    They get away with this because people have fast computers, but for those of us that don't, it's bloody rude.

    Also, the Independent, has started nagging with every page 'WE SEE YOU ARE USING AN AD-BLOCKER'. That's right. What the fuck is it to you? Want me to go elsewhere for my comic reading?

    It's actually illegal to probe my system for plugins. Against the law. Yet you think it is acceptable.

    Because it is very easy to go elsewhere or not visit a site. There is not one single news site in the world today giving impartial news. The whole fucking lot is disgraceful propaganda. And they want me to pay to be lied to?

    Another thing that is notable in the current deconstruction of the media is the fact that they have actually stopped writing articles. That is right. They have given up. They now link to or show rather, fucking twatter posts by no-marks. Not a coherent paragraph to even precis what it is they are trying to convey.

    And they want me to pay? To allow my machine to be ad-raped by them on top? Fat chance bozos.

    But yeah, talking of dirty tricks and ad-placement (as we earlier were). I've noticed a massive, disruptive even, tangent that all of the major Audio sites have taken lately. I'm talking the only ones that matter, the big ballers in the game.

    They are absolutely riddled with posts about 'How do I get this Calvin Harris sound he used in "I'm gonna mug you off, bitch" - the one that sounds like a pair of spoons?'. Then they post in another section of the site, under a different troll name, all with less than 5 posts that registered last week, and they ask 'Do you think Calvin Harris is an untalented twat, or the great white hope of rock'n'roll music?'.

    Of course, they get a response. It's pretty obvious that Calvin Harris, and I do mean Calvin Harris specifically has got his PR people to do false advertising via trolling on the site. The site owners know this as well, but for some reason don't seem too bothered. Times must be hard for clicks eh lads.

    The quality of these sites has gone down so much that long term posters are leaving in droves, leaving only the most severe of autists that do not have a life to argue among themselves like a bunch of m****s. And oh the shit-storm that ensues if you try to point out that this is false advertising.

    I'm not sure if Calvin Harris personally sanctioned this, it is probably one of his 50-60K PR people who had a bright spark one night. It does not reflect well on him seeing as he is the most successful DJ in the UK at the moment, and he is effectively fucking destroying what was a really valuable resource.

    It's not just Calvin Harris and his people breaking the rules though. All kinds of low-life no-marks are at it and it is tolerated.

    In short, Forums are dying a death. The good people who contribute want nothing more to do with the total bullshit that is going on there, and are voting with their feet, allowing the cancer to spread further. I've lost all respect for places that I spent years of my life at, giving, making a difference. Now I'm gone. I'm not missed. And that says it all.

    So it's not just people trying to sell a product, it is people trying to sell a person or a lifestyle or a 'concept'. The forum policemen there are very careful about when they stick their head above the parapet, they will condescendingly correct someone for getting a fact wrong (in good faith even) but they will not risk upsetting the sites owners by pointing out a likely troll. I'm talking 80/20 percent likelihood it is a troll. Bums on seats, darlings.

    Bums on seats m'boys.

    At the end of the day, there aren't enough people fighting. And I'm getting tired of being one of the few people to point this shit out.

    NO ONE CARES.

    Carry on, you'll get away with it.

    And they will, because they will get away with it.

    And you will accept it.

    And they will have won.

    The only thing that shocks me more about what these bastards are doing is the fact that so few people find it unacceptable. So they will get what they deserve.

    I'm stopping making music, I'm giving up computers and I'm disconnecting off the net.

    I want no part in humanity any further if this is what it is.

    You just didn't love your freedoms enough!

    1. Charles 9 Silver badge

      Re: The more the money men smell blood in the water

      "It's actually illegal to probe my system for plugins. Against the law. Yet you think it is acceptable."

      One, under what law?

      And two, what's to stop a server from detecting a blocker by, you know, noticing you're not calling up ads? That's entirely server-side and impossible to ban without stepping on Constitutional toes.

      "I'm stopping making music, I'm giving up computers and I'm disconnecting off the net."

      Then why are you still here?

    2. Anonymous Coward
      Anonymous Coward

      When the Going Gets Tough for their laptop, The Tough Get Going To PC World

      "sites like the Daily Mail are now hard coding videos into their main page. This gets the whole fan whirring again like billy-o!"

      It's a conspiracy perpetrated by my crack team of fifth columnists within the Daily Mail operation. The videos ensure that anyone reading that right-wing POS and its Yank-targeted clickbaiting website has their overpriced laptop's poxy graphics chip overstressed so that it fails more quickly in a can't-be-repaired-you'll-have-to-spend-thousands-on-a-new-one Apple-like manner.

      The reasoning behind this being that's what you deserve for reading the Daily f****** Mail. :-P

      What does Billy Ocean have to do with any of this, though?

  24. Winkypop Silver badge
    Stop

    A lot of TV content is pure advertising

    Masquerading as editorial, news and current affairs.

    That's why I don't watch TV.

  25. Anonymous Coward
    Anonymous Coward

    Annoyingly, ads are now shown on airport arrival / departure information boards. I can't remember what the advertised product was, just that it was annoying waiting for the flight info to reappear.

  26. MJI Silver badge

    Some of the web players are getting bad

    And shitv are worst.

    My wife likes a couple of their programmes, and occasionally due to scheduling changes, or too many things at once she misses them.

    So power up a games console, BBC, C4, C5, and lots more but no shitv, why? They want mobile users not people on TVs.

    Try computer, shows the adverts then will not show the show without UNINSTALLING adblocker from the PC, regardless of browser.

    I got so ratty I reported them to various places including here and an official UK web watchdog (illegally inspecting my PC), well might as well mess them up.

    Anyone have some greasemonkey scripts to sort this out?

    End result has been that the last shitv programme I watched was Downton Abbey, so 1 series ina year because their channel is too painfull is ridiculous.

    And yes I used to watch ATV a lot when I was younger, remember TISWAS?

    I am watching less and less TV now, just annoys me too much.

    1. Charles 9 Silver badge

      Re: Some of the web players are getting bad

      "illegally inspecting my PC"

      It's not illegal. It's entirely possible to detect ad-blockers completely server-side simply by seeing if the ad videos get called up or not. If they won't let you see the video without requiring the ad be served first, that's basically your problem as they've made the ad the price of admission. It's done with their equipment so their rules apply, and it's all legal. You either bend over, hope and pray for something like a torrent (and the networks know about it and can send out fake torrents), or just go without that episode.

      1. MJI Silver badge

        Re: Some of the web players are getting bad

        Thing is it does show the ad videos then not show the programme, ABP was disabled on that domain.

        So how come I see the ads and not the programme?

        And yes torrents are the answer.

        shITV help actually say you have to uninstall, good job it is only crap daytime shows which my wife could miss that normally get lost.

        1. Anonymous Coward
          Anonymous Coward

          Re: Some of the web players are getting bad

          "And yes torrents are the answer.

          shITV help actually say you have to uninstall, good job it is only crap daytime shows which my wife could miss that normally get lost."

          Torrents can be poisoned or fake. If they're really serious, they'll create fake files with hash collisions to really mess things up.

          As for uninstalling, they just say that on general principles. If they're showing the ads and not the program, then something in your browser is creating odd requests on the server which it then interprets as malformed requests. Probably ad-blocker-blocker tech and all that which they've set uber-restrictive. At which point, it's time to choose. And BTW, many TV shows don't make it onto torrents unless they're REALLY popular. I've looked.

  27. Anonymous Coward
    Anonymous Coward

    "Telly is back"

    You don't fool me.

    He died years ago, and those episodes of Kojak are repeats.

  28. earl grey Silver badge
    FAIL

    even on footy

    they're running so much junk on the screen you almost can't watch a game (well, some of them are downright un-watchable anyway, but that's another story).

    I'm in the "make me change stations i may not be back today." camp.

    1. Charles 9 Silver badge

      Re: even on footy

      Since so many people are getting skilled with channel-surfing, they synchronize breaks so that no matter which channel you turn, you see a commercial. Meanwhile, inline ads are the last bastion: embedded right into the broadcast, part and parcel and inseparable, forcing you into the ultimate "Take It or Leave It" situation: ads and all or not at all. Not even hidebound traditionalist events like Test Cricket are immune (sure the uniforms are clean, but you can't say that about the field). And since the sports themselves need the ad revenues to keep things going (otherwise they have to raise ticket prices beyond the tolerance point), you start to wonder how it will all end...

  29. Bucky 2

    Apples and Oranges

    My solution is to simply repeat the practice that is already in-place on television, and apply it to the web. Which is to say: The content creator eats the price of bandwidth for the ads, and uses his own equipment to broadcast them on the same station (i.e.: domain) that the primary content comes from.

    It's absolutely no different than the system they prefer anyway, and would largely circumvent ad blockers.

    If they applied the system they're using on the web to television, they'd be taking over your TV, switching to an all-ad station, make you watch it for a period of time, and then switching back to the channel you originally tuned to. Pretending surprise that people might resist such a scheme is completely disingenuous. I'm sure you would find ad-blocking devices becoming available for your television that would prevent the hijack altogether or block ad-only channels' frequencies.

    1. Anonymous Coward
      Anonymous Coward

      Re: Apples and Oranges

      Problem is that the analogy doesn't work. Web sites work on much tighter margins than television networks (the majority of which belong to conglomerates who can bundle channels). The only firms that can internalize ads are places like Google with internal ad networks. Otherwise, a lot of honest hobbyist places (not to mention gaming clans) would likely disappear due to lack of funds to keep them running otherwise.

      "If they applied the system they're using on the web to television, they'd be taking over your TV, switching to an all-ad station, make you watch it for a period of time, and then switching back to the channel you originally tuned to."

      Don't blink. That could be next. My cable box already force-tunes to a "timed out" channel if I don't do vigilance controls.

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