back to article Ad agency swipes 'unnamed bloggers' for calling out its cynically fake 'save a refugee' app

Ad agency Grey Singapore has thrown a tantrum and handed back the Cannes Lion bronze award it won for its now-infamous “I Sea” app. As we previously reported, the WPP-owned ad agency, under its Grey for Good brand, had boasted that the app would crowd-source the search for refugee boats adrift on the Mediterranean Sea. The …

  1. HCV

    I am following their lead

    ...and returning any and all awards to have been issued for my perpetual motion app, which *WOULD HAVE* provided limitless energy for the world, until you meddling kids went and spoiled it.

  2. JeffyPoooh Silver badge
    Pint

    Hey, I found something in that image...

    It appears to be an Ad Agency sinking in stormy seas.

    Who do I call?

    1. Oengus

      Re: Hey, I found something in that image...

      The relevant Navy (do the US have a Med fleet?)... so they can use it for target practice.

      1. Voland's right hand Silver badge

        Re: Hey, I found something in that image...

        The relevant Navy (do the US have a Med fleet?).

        They do. 6th fleet. Though as presently it is French who are in command of that NATO fleet group, the USA ships will have to wait its turn until the Rafales have returned to Charles De Gaulle. Pity Iowa is finally retired - it spent a lot of its pre-retirement years as a part of 6th.

        That is if Russians and Varyag have not jumped the queue first.

  3. Notas Badoff
    Facepalm

    I Whee

    Is there any level or direction in which their actions then or now make any business sense? Will any company/group ever contract with these 'people'? Associate themselves with the lying puling refugee drowning divas of pretense?

    Give it up, rename it Grey Goo, and change your CVs to say you were shuttling water bottles (Saint Géron?) across the Turkish border to Syria refugees for the last two years.

    What, since 1917? Still claiming you're Helping the Migrant Crisis? F! FFFF!

    1. Mystic Megabyte Silver badge
      FAIL

      Re: I Whee

      Grey Goo has just confirmed why I will never turn off my ad-blocker.

  4. Mark 85 Silver badge

    I find this refreshing....

    ...an ad agency that been called out and exposed for <gasp> fraud <gasp>... At least the muppets returned the award.

    I hope this starts a trend and agencies dealing in malvertising will be next to be named and put into the spotlight.

  5. Mephistro Silver badge
    Coffee/keyboard

    "...so there is not even the hint of impropriety or a question of our integrity."

    HA HAHA HA HAHAHAHA etc. etc.

    These feckers should leave advertising and go into comedy!.

    1. Pascal Monett Silver badge

      There is certainly no more question of their integrity : they have none to question.

    2. Anonymous Coward
      Anonymous Coward

      Re: "...so there is not even the hint of impropriety or a question of our integrity."

      quite the opposite, these feckers should be crowned the kings of advertising, because they beautifully summerize what advertising is about, from start (the application that does nothing) to the finish (tantrum at being exposed)

  6. Oengus

    Only an Ad agency (and other similar low-life) would think like this

    unwarranted, unfair, unrelenting attacks

    I think the Expose is entirely warranted and fair.

    returning the Bronze Lion so there is not even the hint of impropriety or a question of our integrity.

    There is no question around your integrity. It has been demonstrated you don't have any. No Questions about it.

    The saying no good deed goes unpunished is apt in this case.

    What good deed. You scammed people who thought they were helping refugees to increase your Ad revenue. You should be punished. I hope Google and Apple remove all of your Apps from their App stores and place a ban on your agency for all future apps and advertising.

    1. LDS Silver badge

      "place a ban on your agency for all future apps and advertising"

      Both Google and Apple get their cut in advertising. I wouldn't hope much they would renounce to them.

    2. Maryland, USA

      Re: Only an Ad agency (and other similar low-life) would think like this

      Only an ad agency and Donald Trump. Oh, wait: same thing.

  7. JimmyPage Silver badge
    FAIL

    A new "thing" ? Or was it always thus ?

    Maybe I'm getting [too] old, but it seems to me the current hipster response when called out on your POC product/app is to whinge that people aren't seeing "the bigger picture" and to imply (or sometimes explicitly state) that it's all other peoples fault for "not getting it".

    Then again, I have vague memories that he kaftan-joss-stick scamsters in the 60s would blame the market failure of their schemes on "bread heads, man". So maybe it's nothing new ?

    1. Doctor Syntax Silver badge

      Re: A new "thing" ? Or was it always thus ?

      "So maybe it's nothing new ?"

      Nothing new under the sun. Whatever the opportunity there's a low-life to scam it.

  8. Anonymous Coward
    Anonymous Coward

    The app was real...

    ... just the images weren't.

    As Huawei infamously said, they were just to "inspire" users....

    However, I'm surprised how many people believe that - like in movies - there are satellites able to cover whatever spot you like (in an area large as the Mediterranean Sea) in real time or almost. They probably believe that satellites float as they like in the Space, because "there's no gravity"... and then you understand how all those STEM teaching efforts are useless...

  9. Martin M
    FAIL

    If they don't want their integrity questioned...

    ... then perhaps it would be a good idea to update the app's website at https://iseaapp.com/ to make it clear the application is a "prototype" and that they imagery isn't real time, making it useless and simply wasting users' time? Rather than leaving the page as is and just linking to all the favourable media coverage.

  10. disgruntled yank Silver badge

    Not an unalloyed success

    Might I suggest a Brass Balls award to replace that Bronze Lion in the trophy case?

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