Re: 'Ullo "Toshiba", er, Dixons, got a load of rebranded Tosh?
Why would you read my comment and assume it had anything to do with "ego"? It sounds like you're the one with personal involvement and a prickly response.
Maybe they're a good employer now, I wouldn't know. They did have a reputation for clueless "students on saturday job" employees and crap service (can't comment specifically on your wife, I don't know her personally). Maybe they improved that because they had to, maybe they didn't, haven't been there in years.
Personally, the main problem I have is branding that's intended to mislead. Matsui and Saisho were intentionally cod-Japanese (and apparently they even used misleading marketing to suggest that they were). I never cared- I knew they were own-brands- but the use of "big name" brands that are either hired out or bought from the bankruptcy of the original company then used on generic electronics is even more misleading, IMHO.
DSG aren't the only guilty party here; Asda have the rights to the "Polaroid" name (#) brand in the UK for audiovisual technology, i.e. it has as much value as Tesco's "Technika" brand in that context, but it's trading off the name reputation.
That said, I did have a Matsui "Midi" audio system (##) I bought in the late 80s, and while it was never great- you wouldn't expect a £99 "hifi" to be so- I used it regularly for over a decade and intermittently for a further few years with no real problems (###) (####). But Saisho and Matsui definitely had a patchy reputation in general.
(#) Which has been comprehensively whored out since the original company went bankrupt around fifteen years ago
(##) This exact model, though that's not my one
(###) Actually the record deck never got used much anyway; I'd only had cassettes up until then, and my parents bought a CD player literally a month later, so most of my new purchases were in that format
(####) I just remembered, they took my money for that hifi then never got the damn thing in stock until my parents made a fuss about it :-/