back to article Crash this beauty? James Bond's concept DB10 Aston debuts in Spectre

Aston and Martin. Two words as synonymous with Britishness as “cuppa” and “tea” or “Her” and “Maj.” Of course Aston Martin is synonymous with something else, too: James Bond. It was a DB5 that debuted in Goldfinger in 1963 and which Bond won in a poker head-to-head in Casino Royale with Alex Dimitrios. The car soon became a …

  1. Anonymous Coward
    Headmaster

    Nice motor...

    ...and good article but, *cough*, kmph?

    1. Simon Harris Silver badge

      Re: Nice motor...

      Maybe not the most commonly used version of the abbreviation these days, but not unheard of.

      1. Anonymous Coward
        Anonymous Coward

        Re: Nice motor...

        ...and good article but, *cough*, kmph?

        Well, it's the tradition way to solve a standards battle, in this case between mp/h and km/h: simply create a new one :).

        As the main article is about Bond it somehow feels more appropriate to stick with imperial.

    2. phuzz Silver badge
      Meh

      Re: Nice motor...

      elReg policy is to express speeds as the % of the maximum velocity of a sheep in a vacuum isn't it?

  2. Bc1609

    While the DB10 does look awfully impressive

    I think I still prefer the less aggressive DB5. It's not a fair comparison, of course; few cars have the legacy and historical heft of the DB5. When I saw Skyfall in the cinema and the DB5 was revealed to a blast from Goldfinger, there were loud cheers from the audience.

    1. Fred Flintstone Gold badge

      Re: While the DB10 does look awfully impressive

      I'm personally more fond of the shape of the DB9.

      The Austin Martin DB design are IMHO amongst the most beautiful designs ever made for a car although I am less enamoured about the concept one in Skyfall. But de gustibus and all that :).

      1. x 7

        Re: While the DB10 does look awfully impressive

        "Austin Martin "?????

        Please no. Don't even dream it, its wrong. Aston Martin Lagonda was one of the few UK car companies that managed to avoid the catastrophe of BMC/Leyland. Please don't suggest otherwise

        1. Fred Flintstone Gold badge

          Re: While the DB10 does look awfully impressive

          Austin Martin "?????

          Well caught, thank you. I need to hunt down auto-correct and kill it (it's the one thing I forgot after rebuilding this machine).

    2. Graham Marsden
      Thumb Up

      @Bc1609 - Re: While the DB10 does look awfully impressive

      And that lovely comeback from M when she comments that the DB5 isn't very comfortable:

      Bond: "Are you going to complain the whole way?" (Flips up top of gear stick to reveal red button)

      M: "Oh go on then, eject me, see if I care."

      1. caffeine addict Silver badge

        Re: @Bc1609 - While the DB10 does look awfully impressive

        I hated that moment.

        Sure, there's the fan theory that "James Bond" is a pseudonym taken on by 007 agents. If that's the case, why did one of the old Bonds take the car and stash it for a new one?

        On the other hand, if it's a reboot and Craig is the first 007 to be called Bond, where did the ancient car come from? Unless it's his own toy, in which case why does M know about the ejector seat?

        I can't come up with a reason for him to have it and for her to know about it... :/

        1. Bc1609

          Re: I hated that moment

          You identify two possibilities:

          1) The Bond films all take place in the same cinematic universe, with the continuity threatened by changing actors saved by use of a code name (while appealing, I think the Bond tombstone in Skyfall rather damages this idea).

          2) Casino Royale was a reboot.

          May I suggest a third possibility? Bond is in fact the same character throughout, preserved by regular pickling with vermouth. The studio had to change the actors because none of them could match the longevity of the man they represent.

          (Alternatively, some things just don't work if you think about them too hard. Best not to worry).

        2. Victor Ludorum
          Coat

          Re: @Bc1609 - While the DB10 does look awfully impressive

          I can't come up with a reason for him to have it and for her to know about it... :/

          Because Bond. James Bond.

          V.

        3. Throatwarbler Mangrove Silver badge

          Re: @caffeine addict - While the DB10 does look awfully impressive

          Quite right. That moment destroyed the otherwise completely realistic and consistent oeuvre of the James Bond film universe.

        4. AIBailey Silver badge

          Re: @Bc1609 - While the DB10 does look awfully impressive

          I can't come up with a reason for him to have it and for her to know about it... :/

          It's the car he won in Casino Royale - the article makes mention of the number plates being the same between CR and Skyfall.

      2. graeme leggett

        Re: @Bc1609 - While the DB10 does look awfully impressive

        It's a meta-reference. If you've seen the original you can give a little cheer (or boo, as the mood takes you) inside. If not, there's still enough context from the dialogue to figure out that Bond's car has some clever gizmo to remove the passenger.

    3. boltar Silver badge

      Re: While the DB10 does look awfully impressive

      Am I the only person who thinks the DB10 looks a bit "meh" compared to their other cars? Its nice, but its not great. The lights are too small and the grill looks a bit gormless.

  3. TheProf

    Needs clarification

    " seminal Skyfall "

    Please explain!

    1. Bc1609

      Re: Needs clarification

      Apart from the grammatical confusion in that sentence, "seminal" is a rather strange choice of word. As you know, Bob, it stems from the Latin for "seed" (cf. "semen"), and so... actually, let's just quote the OED:

      fig. Having the properties of seed; containing the possibility of future development. Also, freq. used of books, work, etc., which are highly original and influential; more loosely: important, central to the development or understanding of a subject.

      While I liked Skyfall very much, I'm not sure that "original" is the right word; nor can I think of any ways in which it has been particularly influential (except perhaps on Spectre, which of course I haven't yet seen). I suspect this is a case of a journo using a word without really considering its meaning - though, of course, it's entirely possible that Mr Clarke really does think that Skyfall is "central to the understanding" of Bond.

      1. Simon Harris Silver badge

        Re: Needs clarification - "seminal"

        'it's entirely possible that Mr Clarke really does think that Skyfall is "central to the understanding" of Bond.'

        ... or he just thinks it's a big pile of wank.

        1. TRT Silver badge

          Re: Needs clarification - "seminal"

          Oh right! Thanks for the etymology lesson. So "seminal" can also mean "coming first". That explains a lot.

        2. Bc1609

          Re: Or he just thinks...

          Clearly I underestimated the linguistic cunning of El Reg.

          1. Anonymous Coward
            Anonymous Coward

            Re: Or he just thinks...

            "Clearly I underestimated the linguistic cunning of El Reg."

            Did you just not want to be the first person to observe that El Reg journos are cunning linguists?

            1. Preston Munchensonton

              Re: Or he just thinks...

              Did you just not want to be the first person to observe that El Reg journos are cunning linguists?

              So long as they're not seminal cunning linguists. Eww.

            2. Anonymous Coward
              Anonymous Coward

              Re: Or he just thinks...

              Moneypenny: You always were a cunning linguist ;)

              1. TRT Silver badge

                @ Preston Munchensonton

                I have a friend who referred to that as "porridge for breakfast".

    2. x 7

      Re: Needs clarification

      " seminal Skyfall "

      Its when flying pigs ejaculate

  4. Ali on the Reg

    Meh

    The Aston reminds me of a Ford Puma.

    The Jag on the other hand - wow!

    1. A Non e-mouse Silver badge

      Re: Meh

      Nah, you've got it the wrong way round: The Puma reminds you of an Aston.

      1. lawndart

        Re: Meh

        I may have to get my Puma rebadged ;)

        1. Anonymous Coward
          Anonymous Coward

          Re: Meh - I may have to get my Puma rebadged

          You know Aston tried to sell a redesigned Toyota IQ at around £40000 a go?

          It was possible the most unsuccessful car in modern history, I think even Lada sold more in the UK. It even kept exactly the same engine and gearbox - no tuning - so represented possibly the most expensive leather seat and front grille job ever.

          Moral; don't rebadge your Puma, it will probably kill the trade in value.

          1. imanidiot Silver badge

            Re: Meh - I may have to get my Puma rebadged

            AFAIK that rebranded IQ stuff was all about pointing out the rediculousness of certain EU regulations of the time forcing car manufacturers to meet certain average emissions over the entire range of cars sold .

          2. Steven Raith

            Re: Meh - I may have to get my Puma rebadged

            The IQ/Cygnet (Swan? Ugly duckling more like) was hilarious for all the wrong reasons. I don't know who bought them, but they were ripped off.

            As for rebadging the Puma, the recent good Astons all had Ford stewardship anyway, so no need!

            (that, and the Puma only has two badges, and both of them are Ford lozenges. Really, google image search it!)

            Steven "dads Citroen C4 TDi has a Porsche Turbo badge on it which makes it three times faster" R

            1. imanidiot Silver badge

              Re: Meh - I may have to get my Puma rebadged

              I'm pretty sure those who bought one were well aware of what exactly they were buying. TBH, I would not be averse to owning one (though the original pricetag would have scared me off) purely for the ability to annoy people with the "I own an Aston Martin, look, it's parked over there" spiel. (And given current lunacy in the "classic car" market those things might just become worth a lot more in the future)

              1. Steven Raith

                Re: Meh - I may have to get my Puma rebadged

                I appreciate your sentiments, but if Cyngets ever appreciate, I think it's time to slit my own throat with a straight razor, as it'll be final proof that the world has truly gone mad.

                Steven R

    2. phuzz Silver badge

      Re: Meh

      The front grill on modern Fords does have a certain amount of Aston about it.

      (see?)

      1. nijam

        Re: Meh

        > The front grill on modern Fords does have a certain amount of Aston about it.

        Of course it does, Ford appropriated that style icon when during the period that they owned Aston Martin. Surprised they have the cheek to keep using it now they've sold AM .

      2. JeffyPoooh Silver badge
        Pint

        Re: Meh

        "The front grill on modern Fords does have a certain amount of Aston about it."

        Yep. I've noticed that too, as I'm sure anyone and everyone has.

        I kinda assume that Aston Martin (Ford) wrote a memo to Ford, just before they sold it to Tata; giving themselves perpetual rights to the "design vocabulary" of Aston Martin.

    3. Michael Strorm

      Re: Meh

      "The Aston reminds me of a Ford Puma."

      That's ironic, because I always thought the current Ford "corporate grille" and front end (but not the Puma's) looked like a blatant ripoff of Aston Martin's...

      ...and apparently I'm not the only person who thinks this. After I'd written the paragraph above, I searched on "Ford Fiesta grille" for an image to illustrate the point- only to notice that the image I'd homed in on as the best example actually came from an Aston Martin related page saying exactly the same thing!

      Edit: Just noticed that while I was writing this, Phuzz made a post with the same point as well!

    4. Steven Raith

      Re: Meh

      "The Aston reminds me of a Ford Puma."

      Could be in a better colour, though.

      (going to pop out and replace the alternator later)

      Steven R

    5. MrHorizontal

      Re: Meh

      Not so much Ford Puma. Reminds me more of the BMW Z8 used in Golden Eye.

      Not that the Z8 is a bad car. But it's German and not Bond. At least the DB10 is English, but it's still not a Bond car, nor does its 'shark nose' look like any Aston I've seen, even though if you look closely it has some bastard offspring DNA of an Aston. But you have to squint and wince to notice.

  5. Bob Wheeler
    Happy

    If your flush?

    "If you're flush, you could get to own one of the few remaining vehicles, as a DB10 will go under the hammer at a charity auction next year."

    Now I have a reason to buy some lottery tickets, a lot of tickets....

    1. Maldax

      Re: If your flush?

      Unfortunately it's not going to be one of the 2 'Hero' cars. Its one of the stunt ones...With a 2ltr mondao engine I suspect!!

      1. werdsmith Silver badge

        Re: If your flush?

        If you are flush enough to buy one then needing to have the lump swapped out later isn't going to be a problem.

  6. xeroks

    I got 900,000 problems

    but the cash ain't one.

    So Aston Martin charged the film compnay $900,000 for 3 cars that they knew were going to be trashed?

    Don't you think they could have got away with sticking custom body work on - say - an old Zafira? It might even do the "going up in flames" trick for free.

    1. Voland's right hand Silver badge

      Re: I got 900,000 problems

      Spoilsport.

      You need to go back to the business school and the "product placement" class.

      To put it bluntly, sure they have charged them _THAT_ much. Now, how much did Aston Martin pay for the product placement. I bet multiple times that.

      1. IHateWearingATie

        Re: I got 900,000 problems

        My understanding is that no money changes hands. Aston and Jag are told when and where to deliver the cars for filming, and then can take back whatever is left at the end. Cash only changes hands when agreeing additional marketing tie ups (TV adverts, posters etc).

        Allegedly.

      2. caffeine addict Silver badge

        Re: I got 900,000 problems

        This is what I don't understand about product placement...

        When Bond uses the latest HTC phon, I can see that your wannabe action hero on the streets might go buy a HTC. But how many people are going to say "Oh wow, Aston Martin do CARS you say? Maybe I should buy one of those..." If you have the cash to throw at a new Aston, you already know about the brand and what it stands for, and I can't believe that many people are going to be swayed into buying one just because it was in a movie... :/

        1. xeroks

          Re: I got 900,000 problems

          I think you may be assuming the intersection between "people willing and able to buy an expensive car" and "car experts who favour Aston Martin" is bigger than it is.

          Bond sells to the former, while the latter, as you say, need no further marketing.

          As a marketing tool, Bond is also targeting people who are NOT buying the cars. By making them more desirous of AM, AM becomes more desirable in the eyes of potential purchasers.

          I guess. I'm not a marketeer.

          1. graeme leggett

            Re: I got 900,000 problems

            Your analysis makes sense.

            Because of the Bond connotations (and it's good looks) , everyone man (and probably a fair few women) wants (or thinks they want) an Aston Martin.

            But you, yes you sir at the back - with the fat wallet, you can do more than want one, you can buy one.

            And having done so, you have a car that everyone else covets. But is too beautiful for them to resent your good fortune (a Roller, that'd probably get keyed by some fearful oik, but not the Aston).

            And because of the popularity of the film, everyone will recognise the Aston-Martin.

            1. Chris Parsons

              Re: I got 900,000 problems

              My friend John - property developer, need I say more? - has one. He knows I'm a petrol head so, when he came to stay, he gave me the keys to his V12 Vantage. Nice car, but too big and too unwieldy. Also, the clunkiest gearbox I've ever know. Yes, it goes well, but, if we ignore the difference in cash value, I really, honestly prefer my XKR, So there...flame away now.

              PS, it does make a fabulous noise, though!!!

        2. Francis Vaughan

          Re: I got 900,000 problems

          "I can't believe that many people are going to be swayed into buying one just because it was in a movie... "

          What people forget is that it wasn't all that long ago that Aston Martin were really hurting, were selling not all that many cars at all, and those that they did were heavily based upon Jag bits. The cars were not very good, and people with money went elsewhere. Ford poured silly money into turning the company around, but even then, Aston had very little visibility. It doesn't matter that 99.99% of the movie goers will never buy an Aston. The remainder represent a very tidy fraction of the very few that do buy Astons. Enough that for a very niche maker of very low production volume cars that it makes perfect sense to build on the Bond franchise like this. There is almost no equivalent to Bond.

          If you want, the boat he sailed in Casino Royale is currently for sale. It will cost rather more than an Aston.

        3. x 7

          Re: I got 900,000 problems

          "f you have the cash to throw at a new Aston, you already know about the brand and what it stands for, "

          Maybe not if you live in India, or China, or Russia, or Brazil or other up and coming neo-rich environments

    2. Fred Flintstone Gold badge

      Re: I got 900,000 problems

      an old Zafira? It might even do the "going up in flames" trick for free.

      Upvote for mapping in a topical car story :)

  7. Rich83

    Jag

    Jaguar pulling the C-X75 is definitely one of the sadder motoring stories - nobody likes it when the beancounters win, but they especially have no place in the development of cars like this.

    1. Steven Raith

      Re: Jag

      That was a car that needed to be made, but presumably the top brass at Jag didn't think that a hybrid hypercar* would sell due to being too green, too new, or something.

      Then we see the LaFerrari, 918 and P1 being described as the Holy Trinity; Jag could have beaten them to the punch with that.

      (if I remember the timing right, at least)

      For shame.

      Steven R

      *for reference, the *original* CX-75 concept was to be powered by two diesel gas turbine engines, which spun generators to provide anything up to 200bhp per corner to an electric motor, meaning it'd have been trading punches with the Holy Trinity, and have been released before them, likely. Then they said 'well, mebbe we'll do a V6 or summat' then they just ignored it till this Bond film. Fokkin tragedy

  8. Known Hero
    Thumb Up

    pah.

    Get him back in a Dolly ;)

  9. mdubash

    God Finger/GoldFinger

    The film and the book were called Goldfinger. Sigh.

  10. Yugguy

    I'm no expert but..

    That's definitely a helicopter in that top picture. And not a car.

    1. Shades

      Re: I'm no expert but..

      Its definitely not a helicopter.

      1. Andrew Newstead

        Re: I'm no expert but..

        Brittan-Norman Islander

        1. Kevin Johnston

          Re: I'm no expert but..

          Pilatus Brittan-Norman Islander actually.....Although it will always be just 'Islander' to me and everyone else who enjoyed the Bembridge Airshows (and the Propellor Inn on bleak winter evenings)

          1. Yugguy

            Re: I'm no expert but..

            A what now?

            Ah right. Gooogle tells me it is a light aircraft.

            And not an Aston Martin.

      2. Shades

        Re: I'm no expert but..

        No-one noticed the hidden link in my last post lol

  11. disgustedoftunbridgewells Silver badge

    I wonder why they use real cars. You'd think they'd be able to take an old second hand reasonable car and stick a custom DB10 body kit on it. Aston and the film company could save a lot of money doing that.

    It's not like making cars look a bit faster and sound better is beyond the wit of post-processing, I assume?

    1. thesykes

      If you ever see a film where the action has been speeded.. sped... made faster, whatever... you can tell the difference. the cars bounce differently, turn differently.

      Also, letting it be known that they wrecked so many Astons and Jags is far better publicity than saying they wrecked a dozen Mondeos in drag.

      1. disgustedoftunbridgewells Silver badge

        There's a middle ground between a 100k Aston and an £500 '98 Mondeo.

        You can get plenty of power for very little money - for example a 15 year old Jaguar XKR would cost you about £5k and give you plenty of power for the job at hand ( they're 4.0/4.2 litre supercharged V8's ).

        For the price difference, you could buy and body-kit twice as many as you need incase the odd one breaks down and still end up saving an outrageous amount of money.

      2. Philip Lewis

        The Italian Job

        The original, began with the demolition of a Miura, follwed by 3 Es, 87 minis and quite a lot of Fiats. The tone was set a loooong time ago.

  12. TRT Silver badge

    "re-enforced"?

    Really? Did you mean "reinforced"?

    1. Inventor of the Marmite Laser Silver badge

      Re: "re-enforced"?

      Ex Daily Mail journalist, perhaps?

    2. Ali on the Reg

      Re: "re-enforced"?

      grammer-nazi

      1. werdsmith Silver badge

        Re: "re-enforced"?

        Did you deliberately spell grammar wrong in order to reinforce your point?

        Anyway, I think it was a spelling correction, not a grammar one....... ;)

  13. Anonymous Blowhard

    "speculated as to whether it would really be possible to destroy Silicon Valley"

    Could this be done by legalising US Government surveillance of customers, forcing companies to relocate somewhere else?

  14. Wolfsbane2k

    You might find that it's actually a Britten Norman Islander, not a helicopter.

    At least it was when it started!

    Quoting BN:

    Following Britten-Norman’s 60th anniversary last year, 2015 is set to be another important year for the company as we look forward to celebrating the 50th anniversary of the maiden flight of the Islander – an aircraft that will also be making a cameo appearance in this year’s James Bond movie, “Spectre”.

  15. Andy Tunnah

    It kinda looks like..

    ..a Chinese knock-off of a DB7.

    BB7!

  16. IsJustabloke
    Meh

    I fear I may be shouted down but...

    all the modern Astons look the same to me. :/

    1. Anonymous Coward
      Anonymous Coward

      Re: I fear I may be shouted down but...

      "all the modern Astons look the same to me"

      Not only that, but ten minutes after wrecking one, you're ready to wreck another one.

      (As a teenager out on my bike, I saw someone take a hill much too fast in a DB3, go airborne, cross part of a field and hit a tree. Like an idiot I went over to see what I could do. The driver emerged alive - he had one of these new fangled seat belts. He told me to push off and forget about it because he didn't want a witness, and it was years before I understood why.)

  17. allthecoolshortnamesweretaken

    I like the Aston Martins, but I do wonder if Lotus ever gets the chance to supply another Bond car. For Your Eyes Only - best anti theft device ever.

  18. Sporkinum

    An E type Jag over a DB5 any day. Other good old spy cars, Maxwell Smart's Sunbeam Tiger, The Saint's Volvo P1800.

  19. Identity
    Boffin

    For those who remember

    In the Ian Fleming books, Bond drove a Bentley, which (said he) "went like a bird and a bomb."

    1. Yugguy

      Re: For those who remember

      Indeed - and it was aftermarket supercharged by Bond. The manufacturer then gently but firmly withdrew their warranty on the engine. I remember reading that and wanting my Dad to install one on his P6 Rover V8. One with a switch like Bond's.

    2. graeme leggett

      Re: For those who remember

      one of these http://www.telegraph.co.uk/cars/classics/james-bond-cars/blower-bentley/

      1. x 7

        Re: For those who remember

        "one of these http://www.telegraph.co.uk/cars/classics/james-bond-cars/blower-bentley/"

        In the late 1980's while on contract I was staying for a while at a pub in East Anglia. I was woken one Saturday morning by what sounded like a tank on steroids in the car park. Put my head outside to find an absolutely immaculate Blower Bentley roaring its head off, with the driver showing the pub landlord what it could do (they were friends).

        Chatting to them later, the story was that it was one of the original racers, had been found derelict and then restored to "factory condition" at Crewe by Rolls Royce themselves. It had been crated and flown to Frankfurt - and on arrival had been found to have been shipped upside down, with considerable damage. It was shipped back to RR, repaired again - and this time the German owner was taking no chances with Lufthansa and was driving back himself. When he stopped off he was on the way to the channel ports to get his baby home and had diverted to show off to his mate in the pub.

        The thought of driving that beast that distance at autobahn speeds sounded incredibly intimidating: reversed accelerator and brake pedals, crash gearbox, but most intimidatingly a straight through exhaust with no muffling at all and flames shooting out the pipes. Just standing by it was enough to render you deaf.......drive it for long and I reckon you'd get permanent hearing loss. I've stood next to revving aero engines and this was louder.

        But the quality of it....the finish was immaculate and lived up to Rolls Royce reputation. It seems they got the original records out and restored it exactly to as-built factory racing standards. I bet they or Bentley couldn't / wouldn't do that now.

        What I've wondered since, and have kicked myself for not asking at the time, is just what fuel did they use with it? High-lead fuel didn't really get going until WWII, so how did they up the octane rating? Was it doped with alcohol?

  20. Paul Hovnanian Silver badge

    Bond keeps wrecking cars ...

    ... and we'll assign him a Toyota HiLux

  21. Joe Gurman

    Just wondering

    When Bond, J. is going to get a car with real performance, that is to say, a 'leccy, like the Tesla Model S with superinasanemadcrazy acceleration mode. 0 to 60 in much less time it will take you to recover consciousness from blacking out from the additional g's.

    1. Throatwarbler Mangrove Silver badge
      FAIL

      Re: Just wondering

      Bond might drive a Tesla Roadster, but he would *never* drive a sedan like the Model S.

      1. Philip Lewis

        Re: Just wondering

        Either way, I predict the anti theft device is a moddern interpretation of the electic chair!

    2. JeffyPoooh Silver badge
      Pint

      Re: Just wondering

      "...Tesla Model S..."

      The 'S' stands for 'Sitting around for hours waiting for it to recharge'.

      The Tesla would be the *slowest* option to get from Monaco to London.

  22. Brian Miller

    Chitty Chitty Bang Bang wannabes

    Oh, come on now, can any of the Bond cars measure up to Chitty Chitty Bang Bang? (Yes, Ian Flemming wrote both books!) The Bentley was promising, but the rest of them just really don't make the grade.

  23. messele

    The Emperor's new Aston...

    This modern taken on recent, beautiful Aston designs is really really disappointing...

    I'm not supposed to be rooting for the bad guy but that Jaguar is simply beautiful, breathtaking in the flesh.

  24. Stevie Silver badge

    Bah!

    Dear Aston and Martin,

    Re: the picture in The Register of your latest concept for the marque.

    I think it's turning Japanese, I think it's turning Japanese, I really think so.

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