Interesting
They do seem to be trying out lots of different ideas. I wish them luck.
When you think AMD, you might think: "Oh yeah, those peeps doing the graphics chips in the Nintendo XboxStation 4." Or maybe: "Err, those peeps, the ones keeping the M word away from Intel and Nvidia." Or perhaps: "Um, the ones El Reg keeps telling us to pray for?" Right now, AMD would like you to think of them as those peeps …
They are delivering graphics via MXM modules
https://en.wikipedia.org/wiki/Mobile_PCI_Express_Module
MXM is no longer supplied freely by Nvidia but it is controlled by the MXM-SIG controlled by Nvidia. Only corporate clients are granted access to the standard. The MXM 2.1 specification is widely available
I have been reading on techsites who read between the lines that MXM is NVidia controlled and monopolised architecture... why is AMD sticking to it and is the reason that most of the laptops in world are fitted with nVidia instead AMD... dont know why they always something to fuck them .. sometime they seems to have developed taste for breadcrums from floor (my comments here http://forums.theregister.co.uk/forum/1/2015/09/20/jim_keller_quits_amd/) and sometimes they seem to have developed psychological disease of self-inflicting-harm like sticking to MXM knowing they are being stabbed on this.. https://en.wikipedia.org/wiki/Self-harm