Could we STOP making such a fuss over this technology?
OK, I can understand the childish desire to talk about "poo" and "drinking pee" But come on people! Only 2% of the world's water is "fresh", and a major portion of that still needs to be treated in some way, be it filtration, chlorination or just plain boiling, to make it safe to drink. And it is a simple fact that the discharge from any modern waste water treatment facility that is holding to any kind of decent standards is way cleaner than what is going INTO the municipal reservoirs in the first place. Adding a few extra filtration/treatment steps and closing the loop make a great deal of sense both financially and environmentally.
Considering that the West Coast of the USA is facing a "Mega Drought" that is projected to last decades, and much of the rest of the world is also dealing with shortages , falling water levels in the aquifers and sea water infiltration into many coastal aquifers rendering the water unusable for even agriculture we need to start looking into every possible method of supplying drinkable water to everyone.
I know what its like to not have any water to drink. After a couple days without any water you wouldn't care where that glass of clean water in front of your came from, you would think it was the best thing you had ever tasted..
By hyping the "gross factor" you prime people to be resistant to this kind of tech. Which doesn't help anyone.