back to article Microsoft in Blighty reveals its 78 THOUSAND POUND Surface 3 slabloid

Microsoft's UK store is offering a £77,777.77 version of its Surface 3 tabletoid. That's about US$121,966 or AU$158,520 for those beyond Blighty's sceptred shores. And for those who haven't shopped for a hybrid laptop/tablet lately, its more than 100 times the usual price for such a device. What do you get for that hefty …

  1. h4rm0ny


    Microsoft have been trying to emulate Apple for a while now, seems they're just carrying on that tradition.

  2. This post has been deleted by its author

  3. adam payne Silver badge

    The one hell of a bug

    1. Fungus Bob Silver badge

      It's not a bug, it's a feature...

  4. PsychicMonkey

    Isn't it obvious?

    That is the NHS pricing...

  5. jake Silver badge

    Bottom line?

    Idiots abound. Mega-corporations profit.


  6. Adam 1 Silver badge

    But it comes with a 3 month Now TV subscription. That's got to be worth at least 76K right there.

  7. James Cane

    Slow news day?

    Or are we just bored?

    1. Vince

      Re: Slow news day?

      Gotta get that advertising revenue somehow. Non articles are all the rage at El Reg.

  8. A K Stiles

    One good point

    At least they're not making a huge margin in the price difference for doubling the RAM and storage, like most of the other hardware out there!

  9. This post has been deleted by its author

  10. Richard 120


    I doubt that's a bug, that's going to be a data error, a value missing from a database.

    It's going to be a fall back to a default value, not the programmers fault, this one's the fault of the beancounters.

  11. Fihart

    The price is right.

    That's no typo -- it's what it cost Microsoft to build the Surface range, divided by the number sold.

  12. DarkLordofSurrey

    erm £77,777.77 - £499 (128GB) = £75,000.00?

  13. Michael Strorm

    Two! Nine A! The number of the beast!

    Yes, that price *is* probably wrong- given that this is MS we're talking about, shouldn't it be £666,666?

    Yeah, people might think they were copying Apple in that respect (*) but that doesn't seem to have bothered them in the past. :-)

    (*) No, really

    1. TeeCee Gold badge

      Re: Two! Nine A! The number of the beast!

      Dear Sir,

      We wish to inform you that our client, Apple Computers, holds all relevant trademarks and patents relating to The Beast(tm), The Number Of The Beast(tm) and Hordes Of Zombie Slaves Of The Beast(tm), which they actively exercise in connection with their business of achieving world domination through mind control.

      We take a very dim view of your encouragement of Microsoft to infringe our client's rights and require you to cease and desist forthwith.

      Yours etc,

      Messrs Hangem and Floggem, Solicitors and Commissioners for Oaths.

      1. magickmark

        Re: Two! Nine A! The number of the beast!

        Surely that should be Messrs Hangem, High and Floggem?

        1. Richard Taylor 2 Silver badge

          Re: Two! Nine A! The number of the beast!

          To be pedantic, the number of the Beast is probably 616 - a mistranslation is responsible for all those god bothers getting het up about companies with three 6s in the telephone number/logo/ip etc etc etc


          1. Anonymous Coward
            Anonymous Coward

            Re: Two! Nine A! The number of the beast!

            And Stephen Fry said the same, so it must be correct!!!!

            Fancy Wikipedia stealing his highness' thunder...

  14. Anonymous Coward
    Anonymous Coward

    Or just a dummy value...

    ... easier to put a stupid price in rather than remove the listing. (Amazon apparently does/did have similar issue - £20k for a paperback isn't a real price just a stock gap for a third party provider: simple to change price than de-list/re-list.)

    1. BobRocket

      Re: Or just a dummy value...2 x mistakes = correct

      I've just ordered 32, when it got to the payment bit I felt safe that the total would be a little over my card limit.

      It turns out that the total charge was £2.24 less 4% volume discount so they charged me £2.15 (with free express delivery) (7p each, I think I was overcharged :)

      I've got a shipping number and they said they would arrive by Friday.

      1. Peter Gathercole Silver badge

        Re: Or just a dummy value...2 x mistakes = correct @Bob

        I don't see a joke icon.

        If this is real, let us all know whether they arrive!

  15. Anonymous Coward
    Anonymous Coward

    The MS webstore running on Azure ?

    1. h4rm0ny

      They should have used AWS which as we all know has solved the problem of users typing in the wrong information

  16. Inventor of the Marmite Laser Silver badge


    My final offer

  17. David Roberts Silver badge

    When was that leap second thing going to happen?

  18. Anonymous Coward

    I can believe it.

    Just one more example of us Brits being continually ripped off for everything.

  19. Pirate Dave

    I'm a silly American

    I saw the headline and thought "holy shit, that thing must be huge to be so heavy."

  20. Anonymous Coward
    Anonymous Coward

    Out on the 3rd

    Looks like they are making adjustments ready for a release on the 3rd:

  21. Anonymous Coward
    Anonymous Coward

    It's just one of those currency "conversion" things US corporations do. Nothing new.

  22. casaloco

    It's pretty obvious...

    It's pretty obvious that someone has manually set it to that price as they are out of stock.

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