Sounds painful, though I suppose it depends on just how big your big data is....
SQL Server, with Windows and Office, helped make Microsoft. The database sits in a $13bn business unit and while Microsoft’s server products grew 11 per cent – $1.7bn last year – that was driven primarily by sales of SQL Server. The man who paved the path was Bob Muglia. A 24-year Redmond veteran, he was SQL Server’s first …
I can agree that relational databases are cool, and that they can do a lot of great stuff. But I'm frankly embarrassed that SQL is still the standard way to communicate with these databases. When you think of it, it's a language looking most like Cobol, with a rather peculiar syntax which bears no relationship to the logic of operations executed, and which we use by concatenating strings in far more advanced systems.
"You idiot, only because they count Office revenue as cloud revenue ... gosh ... !!!!!
Microsoft count Office 365 as cloud revenue - because, gosh, it clearly is. And they don't yet even include vast cloud revenues like Xbox Live (~ 50 million subscribers). And yes Microsoft are now substantially bigger in cloud than Amazon, and growing faster too.
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