Re: OnePlus One
Of course they are making a profit? The new JesusPhone HD whatever is the same retail price as a bloody macbook!
Given that there are more phones sold than laptops, even with Apple's generous margins, economies of scale should kick in and enable the phone to be sold at a decent retail price, of say, 200 quid and still allow apple to make 50 quid on top!
As for their current phones, I looked at a top end 5S on my local phone operator's site, they are going for over 860 euros...
- a) The bill of materials of an iphone is about 120-150 dollars (dollars, not euros, not pounds, even if Apple, like Adobe think that there is a 1:1 exchange rate between these currencies)
- b) The price difference between models of the same range is far more expensive than just the equivalent price of flash memory
- c) A same sized ipad with a bigger screen and a 3G module is cheaper than the smaller iphone even though less of them are sold
- d) A laptop with a 3G module can be cheaper than both points A and C and the maker still makes a profit,
The only question that rests is how hard Apple is shafting it's fanbois...