back to article REVEALED: Reg trails claw along Apple's 'austerity' 21.5-inch iMac

Two data points do not a trend make, but the two most recent Mac updates from Apple have been more notable for their price cuts than for any innovative technologies or eye-catching design gimmicks. Apple iMac 1.4GHz Core i5 mid-2014 Apple's new baby is limited to just one upgrade: from HDD to SSD Last month, the MacBook …

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  1. abubasim

    No audio input apart from the built-in mic?

    The headphone jack on the backside accepts Apple's iPhone/iPod headphones which has a built-in microphone. Another option is pairing a Bluetooth headset.

  2. JDX Gold badge

    Mac Mini

    Anyone know if we're expecting a refresh for the Mac Mini - we're still running the late 2012 model IIRC and I'm considering getting one but not if they're about to overhaul the range!

    1. Anonymous Coward
      Anonymous Coward

      Re: Mac Mini

      Doubt it. Cook has run out of ideas and since Forstall was sacked Apple have gone down the toilet.

      1. Anonymous Coward
        Anonymous Coward

        Re: Mac Mini

        Doubt it. Cook has run out of ideas and since Forstall was sacked Apple have gone down the toilet.

        Thanks Scott.

        1. Richard 81

          Re: Mac Mini

          Thott.

    2. heenow

      Re: Mac Mini

      This is why Apple won't upgrade the Mac Mini:

      http://browser.primatelabs.com/geekbench3/361722

      http://browser.primatelabs.com/geekbench3/362971

      Too close in performance to the low-end Mac Pro.

  3. Steven Raith

    Everyday performance

    Is what the machine is about - there's little the average joe needs above and beyond a 1.4ghz i5 that can boost to 2.7ghz (and with the form factor, it'll likely stay there for far longer than the MBA will) regardless of what the benchmarks say, but the average joe doesn't want to spend £1000+ on a domestic appliance. 8gb of RAM by default won't hurt either.

    It'll be interesting to see how many of these they shift; I don't think it'll be substantial or lead the pack within the range, but I reckon it'll be more than the handful that some expect....

    Steven R

    1. mike2R

      Re: Everyday performance

      8GB of RAM is fine now, but I'm yet to be convinced that we have hit some sort of peak where more RAM is going to be pointless down the line. In 5 years time (and many of the people who this is targeted at will want it to last AT LEAST that long) I suspect that this is going to struggle with the tasks the average consumer running the latest OSX will want to throw at it.

      Not be impossible or anything, but degraded to the point where they would be more than happy to have the option for a cheap 16GB RAM upgrade. And unhappy that they don't. I hope so anyway, I loath these deliberately non-upgradeable computers.

      1. DougS Silver badge

        @mike2R

        No one is suggesting more RAM will be "pointless" down the line, but the days of OS and application bloat regularly demanding a doubling of RAM every couple years are long gone. During the typical lifetime of a PC, it is unlikely that 8GB will be a limitation for the usage model typical of an all-in-one.

        If you expect to be able to keep it until 2026 and have it be as useful then as it is the day you bought it, well, that's probably not likely with anything except a tower PC where you can replace the motherboard and all that's on it, the storage and the power supply :)

        1. mike2R

          Re: @mike2R

          A doubling every 2 years, no I agree not. But the next 5 seems reasonable enough. Personally I think that an iMac bought in 2014 should be as able to deal with 2019 as one that was bought in 2009 can deal with 2014 (any Early 2009 iMac can run 8GB, and any Late 2009 can manage 16GB). I can't think of any reason to permanently attach RAM to the motherboard than that Apple has a different point of view.

      2. JDX Gold badge

        Re: Everyday performance

        >>8GB of RAM is fine now, but I'm yet to be convinced that we have hit some sort of peak where more RAM is going to be pointless down the line. In 5 years time (and many of the people who this is targeted at will want it to last AT LEAST that long) I suspect that this is going to struggle with the tasks the average consumer running the latest OSX will want to throw at it.

        We hit a peak with RAM about 5 years ago... PCs shipped with 6-8Gb as standard outside the budget bracket since then and this hasn't changed; nobody ships with 16Gb except as a power machine. Windows has got leaner, MacOS was lean to begin with, and as SSDs get more widespread the bottleneck of RAM is less than it was anyway.

    2. chivo243 Silver badge

      Re: Everyday performance

      “It’ll be interesting to see how many of these they shift; I don’t think it'll be substantial or lead the pack within the range, but I reckon it'll be more than the handful that some expect...."

      Consider this Apple’s answer to the white or beige box. I think it’s testing the “corporate market.” Enough suits use an iPhone, but still use Windows on their workstation. Also, I would rather look at the back of an iMac as opposed to a crap lcd on receptionist/secretaries’s desk. So, I too am very curious how this will fare.

    3. Flatpackhamster

      Re: Everyday performance

      I wondered how quickly people would start apologising for the mediocrity of this machine.

      It's basically a laptop in a desktop case. You lose the portability and you get more screen space. 5400 hard disk, ugh. Why? Why not stick a 500GB 2.5" hybrid drive in there? It'll cost a few quid more but the performance will be way better.

      If 'average joe' doesn't need a dual-core i5, then perhaps they'd be better off spending £350 on a really decent tablet instead.

      I'm sure that plenty of people will say "Hurrah, a Mac that isn't £1500 that can sit on my desk and look pretty" so I agree with you that it will be reasonably popular. That doesn't get away from the fact that it's a lot of money to part with for something that looks pretty on a desk. But when did that ever stop Apple fans?

      1. JDX Gold badge

        Re: It's basically a laptop in a desktop case

        An iMac isn't a desktop case. The all-in-one form-factor is separate from desktop and laptop but has always shared some laptop-esque design principles.

        1. Flatpackhamster

          Re: It's basically a laptop in a desktop case

          Do you sit it on your lap? Is it a portable computer? Can I unplug it from the mains and have it run on its internal battery?

          It's a desktop.

          The only thing this device shares with laptops is components.

    4. Fred Flintstone Gold badge

      Re: Everyday performance

      Is what the machine is about - there's little the average joe needs above and beyond a 1.4ghz i5 that can boost to 2.7ghz (and with the form factor, it'll likely stay there for far longer than the MBA will) regardless of what the benchmarks say, but the average joe doesn't want to spend £1000+ on a domestic appliance. 8gb of RAM by default won't hurt either.

      I think it's more a lower cost route into OSX, but IMHO ill conceived. Not that I'm keen on paying a lot, but for a bit more money you get a lot more performance so I personally can't see the point. Over the usual lifespan of these machines, £200 more is worth the investment.

      This thing strikes me as the OSX equivalent of the iPhone 5C - that too was met with at best a "meh" from the market, and deservedly so..

      1. Steven Raith

        Re: Everyday performance

        Some interesting observations here - nice.

        I think what some people forget is that quite often, a lot of Macs that aren't bought because the user needs a specific piece of software (music/video/image production) or because they specifically want that (admittedly pretty well executed) form factor, or because they already have some other Apple gear and want to stick with the general ecosystem - are bought because they are an Apple Macintosh.

        They want it because it's a Mac. Call it snobbery if you want, but it's the same reason people buy a middling spec Mercedes C-class saloon rather than a top spec Mondeo Titanium X. Brand, perceptions, etc. It's partly a status symbol, and partly because it's (genuinely) better engineered from an end user perspective.

        (yes, I know, you and me and the rest of the tinkerers don't like the soldered in RAM and annoying screen glue, but the end user takes it to an Apple service centre, in the same way your average Merc buyer has all the dealer stamps and doesn't do their own brakes)

        So there is more to it than just specs and price.

        My point is that the people who want the generally agreed better ease of use and generally agreed better reliability of OS X in a desktop format have only one choice, and this just makes it more accessible.

        As as I say, I'll be interested to see how it sells.

        I'm with you on the hybrid drive though, but it'll be simple BOM calculations causing that - it'd cause them to make £30 (or whatever) less per device if they were to include it at the same price, which would mean less profits, which would mean market anal-cysts screaming that the sky is faling, causing stock to drop a little, etc etc. Say what you like about Apple, but they know how to rake in the profits and run a business.

        Whether you like how they do it or not is neither here no there - they're doing it (from a financial perspective) very well at the moment, so I wouldn't expect to see any grand giveaways of hardware spec bumps or further price drops for a while.....

        Ooh, rambling - that's what I get for going for a thrash in the car at 11pm....

        Steven "bedtime" R

        PS: My home desktop is an AMD A8-3870 + 16gb RAM + 256gb SSD830 + Radeon 7770; laptop a Macbook because it came up at the right price, phone a Nexus 4, and I fix Windows systems for a living...so no, not a fanboi, etc ;-)

        PPS: How many downvotes will I get for attempting to be reasonably even handed? I know you lot, you're all grumpy so-and-so's...

    5. Colin Wilson 2

      Re: Everyday performance

      It looks like it may be a good option if you want to develop software for Apple things - should be plenty powerful enough to run XCode.

      Of course you could get a Mac Mini for £499 - but that has no screen, keyboard or mouse, worse graphics and only comes with 4GB RAM

    6. Robert E A Harvey

      Re: Everyday performance

      This is the cybercafe machine for airport lounges and posh hotels. I reckon Apple need to market these quite hard at that sort of slot.

  4. Anonymous Coward
    Anonymous Coward

    All Macs have obsolescence built-in

    On average you get 5 years before the latest version of OS X no longer installs.

    1. Dan 55 Silver badge

      Re: All Macs have obsolescence built-in

      The excuses for Apple dropping support for old machines were Power instead of Intel, 32-bit EFI instead of 64-bit EFI, and 32-bit graphics drivers instead of 64-bit graphics drivers. A mid-2007 iMac (Intel, 64-bit EFI, and 64-bit graphics drivers) manages up to Mavericks and will take Yosemite. There's not really any big technology speedbump after that except the 4Gb RAM limit for old machines and it's in Apple's own interests for everyone to be running the latest OS as that's got the latest shiny technologies they want everyone to use.

      1. Matt_payne666

        Re: All Macs have obsolescence built-in

        No OSX Mavericks for our 3 year old white MacBooks though...

        OK, so the architecture change is a valid reason to dump hardware support (and I wasn't bitter after buying a PowerBook G4 SD and getting the finger just over a year down the line)

        but no such limitations on windows PC's - I've had windows7 running on a Pentium II

        1. Anonymous Coward
          Anonymous Coward

          Re: All Macs have obsolescence built-in

          I've had windows7 running on a Pentium II

          What's the best scale to measure boot up times of that, hours or days? "Running" is in my book usually associated with "being able to do something useful". A P II strikes me as somewhat lacking in oompf, although I appreciate the attempt :).

        2. Irony Deficient

          Re: All Macs have obsolescence built-in

          Matt_payne666, if your white MacBook is a Late 2008 model (or older), then it can’t run Mavericks. If it’s an Early 2009 model (or newer), then it can. If your white MacBook Pro is only three years old, then you should check the system requirements for Mavericks to see if there’s some other reason why you can’t run Mavericks on yours.

      2. Anonymous Coward
        Anonymous Coward

        Re: All Macs have obsolescence built-in

        "The excuses for Apple dropping support for old machines were Power instead of Intel, 32-bit EFI instead of 64-bit EFI, and 32-bit graphics drivers instead of 64-bit graphics drivers. A mid-2007 iMac (Intel, 64-bit EFI, and 64-bit graphics drivers) manages up to Mavericks and will take Yosemite."

        Actually, the iMac is a bit of an exception when it comes to the forced obsolescence of Apple hardware.

        On October 22, 2013, Apple shipped OS X Mavericks and the final release offers the same compatibility as the Preview Release. Specifically, these Mac categories are supported:

        iMac (Mid-2007 or later)

        MacBook (13" Late 2008 Aluminum, Early 2009 or later)

        MacBook Pro (13" Mid-2009 or later)

        MacBook Pro (15" Mid/Late 2007 or later)

        MacBook Pro (17" Late 2007 or later)

        MacBook Air (Late 2008 or later)

        Mac mini (Early 2009 or later)

        Mac Pro (Early 2008 or later)

        Xserve (Early 2009)

        http://www.everymac.com/mac-answers/os-x-10.9-mavericks-faq/os-x-mavericks-compatible-macs-system-requirements.html

        Pity the poor suckers who bought shiny new 13" MacBook Pros mid-2009, only to find them obsolete by mid-2013.

        1. Dan 55 Silver badge
          Trollface

          Re: All Macs have obsolescence built-in

          The icon is the only reason I can think of for your final paragraph being contradicted by the list above it?

    2. mike2R

      Re: All Macs have obsolescence built-in

      All iMacs from the Mid 2007 revision onwards can run 10.9. And run 6GB of RAM (officially 4GB, but 6GB works fine in the Mid 2007).

    3. Steve Davies 3 Silver badge

      Re: All Macs have obsolescence built-in

      Nowt to stop you from running Windows or Linux on them then now is there?

      1. Anonymous Coward
        Anonymous Coward

        Re: All Macs have obsolescence built-in

        Nowt to stop you from running Windows or Linux on them then now is there?

        Yeah, apart from having to learn a totally new OS and buy fresh copies of your entire software catalogue, absolutely nothing!

    4. Robert E A Harvey

      Re: All Macs have obsolescence built-in

      Which seems to be the 21st century way. I can't get a sump for a 7 year old italian car, and there are no spare window motors for the 5 year old nissan next door to it.

      At least with the iMac the OS it already has will remain working.

      1. Anonymous Coward #13

        Re: All Macs have obsolescence built-in

        Which seems to be the 21st century way. I can't get a sump for a 7 year old italian car, and there are no spare window motors for the 5 year old nissan next door to it.

        I was under the impression that car manufacturers had to guarantee a supply of parts for any given model for up to 20 years.

        Anyway, what you claim really doesn't make much sense, else we'd see 5-7 year old cars with effectively zero resale value, after suffering minor faults, which clearly is not the case.

  5. Steve Knox Silver badge

    Peripherals

    Bluetooth peripherals: you can opt for wired a numeric keyboard and a mouse too at no extra cost

    Based on what I know of market prices, opting for wired peripherals should net you a savings of about $50, rather than being neutral.

    But based on my experience with Bluetooth mice and keyboards, they're not worth the premium anyway, so I'll call this a wash.

    1. Gene Cash Silver badge

      Re: Peripherals

      Especially *that* keyboard. I've used it, and it offered a typing experience almost as exciting as my Sinclair ZX-81.

  6. Greg D

    If I had £899 to spend on a computer

    I would certainly not even consider this.

    Totally ridiculous price for those specs.

    1. Mike Bell

      Re: If I had £899 to spend on a computer

      For mundane tasks, I'd certainly consider it. And an awful lot of computer users do really really mundane things.

      If I want a powerful computer, I'll buy a powerful computer.

      But since I have other Apple devices, there's much more to consider than its computing power. Do I want a computer that will be easy to set up and use, doesn't have ghastly Windoze on it, will receive gratis OS updates, has perhaps the best support in the world from any manufacturer, looks great, syncs personal data with virtually zero effort on my part, can play my existing video and music library just like that? etc. Well, yes. And 900 notes isn't exactly a huge amount of money these days.

      1. SteveK

        Re: If I had £899 to spend on a computer

        "has perhaps the best support in the world from any manufacturer"

        sorry? Maybe for home use, but certainly for business use "bring it to your closest Apple store and we'll repair it in a few days" doesn't cut it. When PC suppliers have been offering 5 year on-site NBD for some time, and Apple can't even offer an option to pay for that, it's certainly not 'the best'.

        Fortunately we have an authorised repair centre close, so I only have a 5-10 minute walk to take whatever machine has failed in (and that's about the only time that I do appreciate Apple's insistence on removing functionality to make desktop machines light and portable).

        Personally I do wish they brought back the 24" iMac. 21 is just too small, and 27 too large. In the words of Goldilocks, the 24 was 'just right'.

        1. Mike Bell

          Re: If I had £899 to spend on a computer

          Apple can't even offer an option to pay for that

          You are disturbingly ill-informed,

          1. graeme leggett

            Re: If I had £899 to spend on a computer

            that weblink does say "... or onsite service for desktop computers3"

            though it does also say "Availability of each option depends on country in which service is requested and location of Apple Authorised Service Provider. Apple may also request that the customer replace components with readily installable parts."

        2. Matt_payne666

          Re: If I had £899 to spend on a computer

          I second your comment about business support... a bunch of batteries expired in some apple laptops - I needed a ballpark figure to give to SMT, but apple wouldn't do that, they needed the machines all posted to them or taken an hours drive to be appraised...

          In the 4 years I've had apple kit, more has been unavailable due to repair time than the windows stuff... and the units themselves really don't stand up to abuse - plastic and aluminium scratches and dents so much easier than that used on Dell, Lenovo and clevo kit

          Back to the iMac in question... id rather a 23" Dell 9020 all in one with a decent i5 and SSD than that...

        3. Anonymous Coward
          Anonymous Coward

          Re: If I had £899 to spend on a computer

          sorry? Maybe for home use, but certainly for business use "bring it to your closest Apple store and we'll repair it in a few days" doesn't cut it.

          Actually, there is a business support option which even includes a loan machine if they cannot fix it in a sensible time (I just happen to know this because I discussed the very fact about a week ago with Apple UK :) ).

          1. Arctic fox

            Re: ".....there is a business support option............"

            That's interesting old chap - how much does it cost?

      2. Anonymous Coward
        Anonymous Coward

        Re: If I had £899 to spend on a computer

        > And 900 notes isn't exactly a huge amount of money these days.

        Yes. It is.

      3. Greg D

        Re: If I had £899 to spend on a computer

        My point was that if I had £899 to spend, then it's more than likely I was originally in the market for a mid-high range computer in the first place.

        Regardless of your take on inflation, there are some much more reasonably priced mundane-task-specced laptops for less than half the cost! In fact, some of those are even BETTER specced than this.

        This computer is specced in the low-end market, but priced in the mid-high end market. People will still buy it though, cos you know, fruity fanboys and all that.

  7. Lallabalalla
    Gimp

    Mundane, these days, includes home videos

    and I seriously question whether 8gb ram is up to the task of running iMovie - I've got an old-ish (3.5yrs I think, i3 processor) iMac and it was just unworkable until I upped it to 12Gb. Even then, I swapped out the HDD for a 1Tb item and it's amazing the difference a slower-than-the-original disk has made - and not in a good way :(

    Anyway, if my new iMac shipped with iMovie (and it will) and my new iMac couldn't actually *run* iMovie, or even be made to, I'd be pissed off.

    I love our iMac, because I no longer come home to half an hour of tech support duties every night - but I won't be replacing it with the cheap one.

    1. Shane Sturrock

      Re: Mundane, these days, includes home videos

      I ran iMovie fine on my old MacBook Air which had specs very similar to this machine although the RAM was half the 8GB of the iMac. I've even got a 2009 Mac mini upgraded to 8GB and a 960GB SSD which happily chugs away with iMovie too even with just a Core 2 Duo rather than i5.

      Compared to my PC running Windows 7 on a Quad Phenom with 4GB, all my Macs run rings around it. Specs are one thing, but the OS is something else. The Mac is a whole package and I can certainly see where users would like this machine. Not to mention, once you've run it for five years, you can always buy a mini and plug that in and use the iMac as a screen instead. Personally, I bought a 20" cinema display back in 2004 and I'm on my second Mac mini with that having retired an old G4 PPC model when switching to the Intel one I currently run. I'll probably run it for another year or two and then buy another. Perfect little workhorse.

    2. Rob Willett

      Re: Mundane, these days, includes home videos

      Not sure I agree that you need 8GB to run iMovie.

      I run Final Cut Pro X on my Macbook Pro (I know its a far better processor (i7 etc etc) but only has 8GB of RAM) with no major, or to be honest, minor issues. Just put together a six minute video for my daughters birthday which had hundreds of transitions and effects. I sometimes used the laptop display and sometimes a 23" monitor, it worked OK.

      Final Cut Pro X does work even better with 16GB of RAM, but its perfectly usable with 8GB.

      I never use iMovie anymore so can't comment on its memory usage, but would be a little surprised if the consumer version consumed more memory than the supposedly professional FCP X.

      1. Lallabalalla
        Gimp

        Re: Mundane, these days, includes home videos

        Well, they may have fixed the memory management on the latest iMovie as it has changed a lot from the version that shipped with my original spec (pre mavericks). The problem with 4Gb ram was not running iMovie per se, it was when iMovie started up and tried to load my 8,000+ photos and 500Gb of movie files into the asset browser, and when trying to flip through these assets to find the bits I wanted to use.

        Perhaps 8Gb would have sorted it, but when I asked the shop to upgrade it to 8Gb they actually put *an extra* 8Gb in, making 12Gb in total. That fixed it :)

        Still, YMMV.

  8. Dave, Portsmouth

    All some people need

    Many years ago I used to upgrade regularly, always want newer / faster, played games, etc. now I use my tablet for most thinfs, and turn the computer on every few weeks to do a few things with some photos, maybe refresh some backups, and do a bit of Arduino development. For any of that,

    I don't need a high performance computer, and in those circumstances it's surely better to have an option?

    Always used to annoy me that bigger screen or better build quality also meant you had to pay more for higher specs you didn't want or need, just because it's seen as a more premium product. I'd rather have a 27" iMac with similar specs - the screen and keyboard and reliability are the bits I use and care about; the rest just needs to be enough to work.

  9. Breen Whitman

    Mediocrity. The race to the bottom for Apple is in full swing.

  10. Marcel
    Linux

    There are alternatives

    Create your own all-in-one: get a Gigabyte Brix with Core i5, put in 8 GB RAM, a 500 MB HD (or SSD), a nice looking 24" IPS screen. Hook the Brix on the back of the screen and you have an upgradeable all-in-one for about 700 euro (much cheaper even if you go for a Core i3 or Celeron).

  11. Anonymous Coward
    Anonymous Coward

    How much memory do you really need

    For a good 20-plus year run, the solution to pretty much any performance problem was "add more memory." When you bought a computer, memory was expensive. It got cheaper over time such that adding some more after a couple years was simple and cost effective and probably let you avoid paging out to a slow hard drive sometimes.

    Unfortunately older computer nerds are still in this mindset and have failed to notice that adding RAM is no longer the performance necessity/no-brainer it once was.

    Personally I have a MacBook Air from 4 years ago with "only" 2GB of RAM and I still use it for development, Photoshop, and other heavy-duty things and it's rarely under any memory pressure. 8GB for a machine targeted at "entry level" users seems like WAY more than enough to me, even if we're talking 10 years down the line.

  12. DiViDeD Silver badge

    "Most people don't need high performance" and other oddities

    I'm a little surprised to see so many commentards applauding this move by Apple as though a lower spec machine at similar high price is what the world has been desperately waiting for.

    Admittedly, Apple devices have no significance to me or my life as they have always been a niche product (6% of the market in Europe, 1.61% in Asia, even on home turf US it only captures 14%), and is still virtually unknown in business outside of the Kr8ive Zone, but the idea that Apple have somehow done everyone a favour for producing an underpowered laptop in a desktop form factor, then pricing it higher than a mid level gaming rig, seems somehow disappointing.

    Just saying

    1. Anonymous Coward
      Anonymous Coward

      Re: "Most people don't need high performance" and other oddities

      "the idea that Apple have somehow done everyone a favour for producing an underpowered laptop in a desktop form factor, then pricing it higher than a mid level gaming rig, seems somehow disappointing."

      This comment nicely sums up how out-of-touch you are. Most people don't want the clutter, rat's nest of cables, and noise of a "mid level gaming rig," even if it does have some more GBs and MHzs.

  13. sad_loser

    wrong market

    This is fine for my mum who wants to do email and watch cat videos, and do a bit of light word processing.

    In short it is something quick and easy to use for those people who have bought an ipad or iphone and is a chance to bring them into the OSX fold.

    There are a lot of these people and they have the disposable income so if it comes in at a halfway reasonable price and it plays nicely with ipad/ iphone - they're in.

    1. Anonymous Coward
      Anonymous Coward

      Re: wrong market

      "There are a lot of these people and they have the disposable income so if it comes in at a halfway reasonable price and it plays nicely with ipad/ iphone - they're in."

      Indeed, people do have disposable income, and $1100 isn't a small amount of money but it's also not a king's ransom. It's not THAT unusual for regular people to spend that much on regular things like a new TV, or a new sound system, or a new piece of furniture (couch, bed, etc.), or a nice suit, etc., and we aren't all shocked by it.

      It's bizarre to see people on these forums FURIOUS that some computer costs a couple hundred dollars more than some other computer. I wonder if most of the people who comment on these forums aren't actually children living in their parents' basements, or maybe they all have such menial, low-paying IT jobs that they can't afford to spend a couple hundred dollars extra on things they think look nice.

      1. Martin-73 Silver badge

        Re: wrong market

        https://yourlogicalfallacyis.com/ad-hominem

  14. Craigness

    Perfect machine

    ...for the front desk of a hipster design consultancy.

  15. Peter 39

    Education market, anyone?

    I can imagine that these will be pitched to schools, as well as the light-use corporate market (receptionists, etc).

    1. Anonymous Coward
      Anonymous Coward

      Re: Education market, anyone?

      Receptionists? This new iMac is just as fast as a top-of-the-line MacBook Pro from 3-4 years ago. I suppose all people could manage with their computers 3-4 years ago was edit information about dental appointments...

    2. Craigness

      Re: Education market, anyone?

      Schools are going Google. A Chromebook can do everything they need for 25% the price of this thing, and they're portable.

  16. heenow

    Video Processing

    I recently received a Canon 60D HD .mov video of a birthday party that was many, many gigabytes. As an experiment, I processed it on three different Macs, all running Mavericks. For this test, all I did was import the video and save it as an .m4v using iMovie before any additional processing.

    Baseline was a mid-2007 2.4 GHz Core 2 Duo iMac with 4 GB RAM, and 300 GB HD.

    Next up was a late 2013 13" MacBook Pro with 2.4 GHz Core i5, 4 GB RAM, and 128 GB SSD. It was twice as fast as the baseline.

    Last was a late 2012 Mac Mini with 2.3 GHz Core i7 (four-cores), 8 GB RAM, and 1.28 GB Fusion drive. It was twice as fast as the MacBook Pro.

    Fast is relative in this case, ranging from 12 minutes to 3 minutes.

  17. 2Fat2Bald

    Apple do kinda give the impression that they're going to start going after volume, don't they?

    I don't see it as a good strategy, myself. Shame because i've always had a kind of affection for their products, but I think the new management want to take the company in an unwise direction.

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