The other grey market
The most amazing aspect is that it's taking tech companies so long to realise that the over X's (where X is generally a number 20-30 years older than yer avrige pundit) are a very, very profitable market segment. Most of them have no mortgages to consume the majority of their income (admittedly: a fixed income / pension), no cash-sucking live-at-home children under their feet and manage to keep the clubbing/bingeing/adventure holidays and recreational drugs at a modest level.
So why are there so few techy toys for
us them? The biggest block seems to be the complete lack of understanding that trendy 20-something designers have for anyone with a grey hair followed swiftly by the skepticism and questioning that "oldies" have for electronic devices (along the lines of: "yes dear, but what does it actually DO for all that money?") and hand-in-hand with developers' inability to produce software and user interfaces that, simply, works - no fussing, no configuration, clear help & guidance, sensible defaults and no diagnoses.
Though if UK techies do "discover" this market, will June Whitfield have enough working hours in her day to appear in all the advertisements?