back to article App-maker King hopes to CANDY-CRUSH $500m from IPO

Candy Crush Saga-maker King Digital Entertainment has filed for an initial public offering on the New York Stock Exchange, which it hopes will raise $500m for the firm. The Swedish firm had filed confidentially for its market debut with the Securities and Exchange Commission (SEC) in the US back in September under the …

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  1. Tom 35 Silver badge

    OK

    That answers the question of why they have been doing the Godzilla impersonation of late.

    Owning the word candy should be worth a few million for the big bosses.

  2. Gannettt

    Honestly can't understand why they need to go public, unless it's to rake in investor cash for yet another Shariki-based game with a name ending in Saga.

    1. Snake Plissken

      Because they are following the Zynga model.

      1. Make a load of cash from idiots playing your ripped off game

      2. Make another load of cash from idiots who think attempting to catch lightning in a bottle a second time is a sound basis for a long term business.

  3. MooseNC

    Bejeweled and Bust-a-Move are so awesome, I wish someone would completely rip them off, put a veneer of new graphics on them, tweak the random number generator towards constant failure, and then sucker people into buying microtransactions.

    If only there was some company that could do that...

    1. Anonymous Coward
      Anonymous Coward

      It was worse then that,

      http://www.tickld.com/x/i-cant-believe-they-are-doing-this-its-disgusting

  4. Chris 244
    Trollface

    FIFY

    Candy® Crush® Saga® by King®

    1. MrT

      Candy® Crush® Saga®...

      ...That's® What® My Heart® Yearns® For® Now® ?

      The Zynga School of Business Ethics' finest alumnus...

  5. Anonymous Coward
    Anonymous Coward

    Well if you compare it to facebook,

    with 324m active users, that should be worth about $33 billion !

  6. Anonymous Coward
    Mushroom

    Hmmm

    I wonder how this will affect it.

    1. DiViDeD Silver badge

      Re: Hmmm

      Maybe King (Oh, ROYAL GAMES, sorry) need the money for the expensive lawyers they'll need to keep Ransom tied up in court until he's bankrupt.

      That's the usual course of action when a Big Guy is called out by the little Guy, isn't it?

      "We have more money than you, so we can buy the court while you mortgage your house to try and stop us"

      1. I. Aproveofitspendingonspecificprojects

        ore

        They could just choose sensible titles and mind their own businesses.

        Then people wouldn't have to get silly.

  7. RyokuMas Silver badge
    Joke

    I can see the Reg headlines now...

    Candy®! Crush®! Saga®! buys®! Yahoo®! and®! Facebook®!... bitch®!

  8. BigAndos

    Long Term

    I can't help but think they desperately need to start inventing some original game mechanics instead of swiping the game play wholesale from existing games. Otherwise, I think they're destined to be the next Zynga...

    1. TeeCee Gold badge

      Re: Long Term

      Why? Scraping crap off the pavement is free and as long as there are enough mugs prepared to pay for it....

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