The perennial question
> businesses will soon need to make the transformation into the Social Enterprise
OK, that extrapolates existing trends. But it will only continue if someone works out how to make money from it. So, the question is: how do people make money from Social Enterprise?
I think we can discount (even more, or targeted) advertising. The more you push unwanted advertisements into peoples' faces, the less they will use a service. What does that leave? Historically we know that after every expansion comes a correction. Maybe the near-future (the next 10 years) sees social media implode under it's own unsupportable weight and the realisation that it's really a bust, since it offers no value.
Personally, I reckon that the next big thing will be something new (like the internet was). Something that few, if any, can foresee - and that nobody thinking about it today is able to determine the consequences of. We probably won't even realise it's "the next big thing" for several years after it's kicked off. Which opens the possibility that it's already here.