"After all, HTC seem to have some very nice phones, some look nicer to me than the Samsungs, but it doesn't seem to be doing them any good."
That's because HTC STILL don't GET IT! They STILL think THEY know what the customer wants while Samsung actually take note and try to deliver on the more important aspects of a device. They choose function over form. They'd rather deliver an all plastic phone WITH removable battery AND micro-SDcard-slot then a full metal jacket without these. Because they KNOW that additional (extended) batteries create more revenue AND THUS MORE PROFIT (on that same sold device) plus they add to the longevity of a device. The same with SD-cards.
HTC (and LG too for that matter) just fool around like headless chickens dumping Android phones without a clue hoping that one of their models "stick" to the consumers. They could start by visiting e.g. the XDA-forum and actually READ with punters write/want about their devices.
"Had Nokia gone Android, then they might be in the same boat as all the other manufacturers of 'Droids who don't live in Korea."
...whom already served Windows Phone as a side-dish in their portfolio...
The article spoke of "An efficient supply chain, sleek products and crisp marketing ". Nokia had all this until mr. Eflop decided to axe it ALL. Nokia just as Samsung had online stores, software online stores, it's own native factories , great engineers whom made sleek products and a crisp marketing system. They now have nothing... not even their own HQ building anymore.
In fact they COMPLETELY neglected that one or two phones that turned consumers heads. The fantastic camera phone 808 PurView and the N9. Both models sold substantial WITHOUT ANY advertising at all. Only by enthousiasts reviews and tests (even by renowned photography sites like e.g. DPreview). And even today Nokia does everything to clear peoples memories of that 808 which was THE highlight of Mobile Phone Convention 2012.
Nokia was ran by monkees who spoke Finish in the past but today its run by Monkees whom speak Microsoft. Which is worse?