easy to show growth
when your starting at near zero (relatively speaking to non appliance stuff)
It's a time of transition in the systems business. And HP, the world's largest server maker in terms of volumes and possibly soon (again) in terms of sales if IBM doesn't stop the decline in mainframe and Power system sales or sells off its x86 server biz to Lenovo, is tweaking its server units and the executives who run them …
".....Joyce was previously vice president of marketing, strategy, and operations for HP Storage...." If he was the marketing twinkle responsible for rebranding the hp storage lines "Store<whatever>" then expect an equally vacuous naming regime for the new appliances - ApplyOnce, ApplyEverything, ApplyLogic, etc., etc.
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