Exercise for you:
Try this again, only now without the incessant buzzword-laden pr-soundbites.
Stopped reading halfway through because I'm not that interested in hearing what series of oversized high-margin-making companies can sell me a bundle of software and/or service contracts I didn't know I needed. What concept is it that you're advocating? How will this buzzword-y thing magically make better that big pile of oozing "temporary" software that keeps on out-living the spendy stuff that comes with a salesforce army and a marketing navy?
Do an in-depth piece on that, and you can follow-up with a comprehensive round-up of your fave sponsors' offerings. But do put some value in your pieces that'll appeal to your readers, there's a good lad.