back to article Asus gets paid handsomely for swallowing Google's Jellybean

ASUSTeK - Asus to you and me - has pulled a surprise jump in profit out of the bag as its tablets make up for slow PC sales. The Taiwanese firm reported its largest quarterly profit in more than four years, spurred by its partnership with Google on the Nexus 7 and the enduring popularity of its own-brand snap-on keyboard …


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  1. Mike Judge

    In the other corner is poor old HTC

    that lost the plot and tried to make Windows Phone devices, even though they had a track record of dismal failure time and time again.

    1. Bob Vistakin

      Re: In the other corner is poor old HTC

      Who'd have thought it? If only there were some kind of record of how things worked out for anyone who "teamed up" with Microsoft. Oh, wait...

      1. Anonymous Coward 101

        Re: In the other corner is poor old HTC

        Same with Samsung. Look what happened to them...

        In reality, HTC had success with Windows Mobile long before Windows Phone 7.

        1. Anonymous Coward
          Anonymous Coward

          Re: In the other corner is poor old HTC

          It of course all started happening for Samsung, when they concentrated on Android.

          HTC's problem is lost focus, messing around with that Windows Phone folly.

    2. DrXym Silver badge

      Re: In the other corner is poor old HTC

      HTC did make an Android tablet, but it was so crap (a reskinned Android 2.2 a la sense) and expensive that nobody bought it.

  2. Anonymous Coward
    Anonymous Coward


    Asus gets paid handsomely for wearing Google's Jellybean necklace, no?

  3. Dirk Vandenheuvel

    So does that mean there are actually people who buy Android tablets? Wow.

    1. Anonymous Coward
      Anonymous Coward

      Why not?

      If the price is right, a tablet is just a tablet and nothing more. I bought an Assus Transformer Pad TF101 and I'm not too unhappy with it although I'm using it only when I'm too lazy to fetch my laptop. What bothers me most is that links on most web pages are so painfully close to each other that makes it impractical to navigate without a mouse.

      1. bep


        That's a bit odd; it's a touch screen after all, you can pinch to zoom. I find that a lot easier than using a mouse.

        I loved the article's line about it all being about advertising. Maybe these devices sell because they, you know, meet people's needs? Anyway, I'm happy they are selling and Asus is making a profit from them since that hopefully means they keep making them and improving them. Another thing that might be mentioned is the firmware updates, got mine updated over the air (well, wi-fi) last week with no issues.

    2. bolccg


      You've never used a Nexus 7, I assume? Incredibly priced for some excellent kit. And that's just one Android tablet - there are loads out there and, though I'm sure there must be some weaker ones amongst them, with so much variety there are certain to be some other good ones.

      But, meh, you were probably just trolling (an instinct I have never understood).

    3. Anonymous Coward
      Anonymous Coward

      Do keep up, according to the developer dashboard, 10% of the devices that accessed the Google Play store were tablets (large screen and higher).

    4. zanto


      "actual" people. not to be confused with apple loving sheep.

      btw, check out the icon next to this post. since you appear a bit slow, that is the icon to use for a post like yours. now off to the meadows with you.

    5. Anonymous Coward
      Anonymous Coward

      Greetings from 2012

      As clearly you have just arrived from 2009.

      Android tablets account for 45% of the tablet market. Expect that to be 55% next year or higher, given the number of Nexus tablets under trees. Of course those numbers don't include bastard Android devices like the Kindle Fire..

      Whilst no single tablet dominiates like the iPad, collectively, they are a considerable number. Sound familiar? Yep, it's like the smartphone market was in the year you just came from.

      1. Mark .

        Re: Greetings from 2012

        Agree apart from the last bit - in 2009, smartphones were dominated by Symbian, and Apple were way behind, more like 4th place behind Blackberry too. Symbian dominated until 2011, now it's Android way ahead of everyone else.

    6. This post has been deleted by its author

    7. Anonymous Coward


      @Dirk Vandenheuvel


  4. Turtle_Fan
    Thumb Up

    It's not just Android

    Jellybean and Google aside, their tablet efforts aren't half-bad and they were actually the only company that had "low-balled" their initial production runs and ended up with shortages instead of unsold stock.

    And while their tablet strategy was solid, they came up with what was unanimously deemed as the best ultrabook available. And to re-inforce their point they're pushing the same beautiful form to the desktop replacement, discrete GPU segment (losing the Ultrabook name due to battery life).

    Combine it with solid support, frequent updates and a minimally invasive overlay and no wonder they're on to a winner.

    1. Anonymous Coward
      Thumb Up

      Re: It's not just Android

      Indeed ASUS are playing the game well. Good quality kit and pricing at the right point. Good luck to them.

  5. M Gale

    Asus seem to be consistently good.

    No surprises that people buy their stuff a lot, be it cheap netbooks, high end tablet-netbook-crossover-things, or motherboards and graphics cards.

    Happy owner of an Asus motherboard with all kinds of lovely features, and a TF201 which is one very nippy Droid-top. Updated to Jelly Bean flavour too.

  6. Eddy Ito Silver badge

    All the more amazing given how little they advertise on radio or tv. Apple, Google and Samsung have figured it out and look at their current sales. If Asus made their site a bit more friendly and launched the right commercials I think they could do a lot better. Perhaps it will occur to Asus that they could do ads like Google does for the Nexus 7 but for actual Asus branded kit. It would do wonders for name recognition among the general public here in the US.

    It never ceases to amaze me how the traditional ad spaces are nearly forgotten by so many device manufacturers regardless of ad budget and I firmly believe it is what killed Palm even before HP administered the coup de grâce.

  7. ysth

    Headline is very misleading

    The headline is very misleading; there is nothing in the story about ASUS getting "paid", the way Nokia is being paid for its Windows Phone efforts.

    1. BogBeast

      Re: Headline is very misleading

      I am nots sure about Nokia being "paid" - more like being "reamed out"

      Typed on my very excellent Nexus 7.

      1. ysth

        Re: Headline is very misleading

        No, they were out and out paid (but lost more than they gained, as it happened). Just as Barnes and Noble was paid to drop their anti-competition complaint against Microsoft (and may also come to regret it).

  8. Ilsa Loving

    Now if only...

    They'd release their line of products to more places! I'm still waiting for the TF700KL to appear in Canada, and I'm about ready to give up and just buy an ipad 4 instead.

  9. P. Lee Silver badge

    I hope they enjoy it while they can

    While I wish them good luck, I can't help feeling that the laptop makers will start building their x86 laptops with a detachable screen and ARM chippery.

    That assumes that a 13" or 15" screen would work. The problem is, it doesn't need to work well, it just needs to be very cheap - which it will be if its something they would have bought anyway. A thin bezel with the outer 1.5" of the screen deactivated on a 13" laptop would probably be about right for a 10" tablet.

    If RT goes in on the same basis as OEM windows (paid for whether you want it or not, or bundled as part of an windows OEM license), it will smother the market for independent devices. Even if RT is a bit rubbish, there'll be inertia against jailbreaking, especially if its a work laptop with jailbreaking verboten.

    This is where it comes down to whether MS can (ahem) strongarm Dell, HP and Lenovo faster than anti-trust action can be effective.

    1. Dave 126 Silver badge

      Re: I hope they enjoy it while they can

      > I can't help feeling that the laptop makers will start building their x86 laptops with a detachable screen and ARM chippery.

      I'm not quite sure what you mean by x86 laptops using ARM chips, unless you mean as a secondary system, i.e, boot into a low power ARM environment for checking emails or browsing, or boot into full fat x86 Windows for when you're nearer a power socket.

      I agree with what I think is your general point- this distinction between what we now call laptops and what we now call tablets will become ever fuzzier.

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