"...a file that will play in suitable software no matter where you bought it from."
I'm guessing that doesn't mean another region though.
UltraViolet, Hollywood’s attempt to tie physical media to movie downloads through an online locker, now has more than 5m accounts under its belt, but it’s still not ready for prime time: it’s key feature, a universal file format, is still not ready to be rolled out. UV was launched a year ago. By February 2012, it had clocked …
I'm a 'member' of their god-awful service and I've never yet managed to actually get it to recognise I've bought one of the products that require it (note: not support it, require it). It's like saying the number of people who have it must mean chlamydia is actually really popular.
The last BR I bought that had it had both the iTunes code and UV code (which of itself suggests they know their system doesn't work).
To get the movie via iTunes :-
Type the code into iTunes
To get the movie via UV
Go to a web page
log into the web page
type in the code
Decide which format you want the movie in (i.e. what resolution). You only get one choice.
Download the file.
Actually, as I say,the last two of those are actually theoretical, since I've never actually got further than 'type in the code'.
If the film industry really thinks this is something the consumer will be happy to accept, it's no wonder the pirates are eating their lunch.
Yay, I can get a locked-down, limited and shit version of a film if I go the official route. I have to create an account, I have to give login details, I have yet another password to remember, and yet more advertisers trying to cram their shit down my throat.
Or I can stick the DVD or BD in, engage rip software, come back later to a perfect copy (with no nag screens) that I can use however I like. Legally, too.
Wow, UV is really compelling.
Air Video Server running on my PC streams anywhere in the world, compressing on the fly so I don't even need to have a copy on my phone. Just fire up the client where I've got Wifi (it works over 3G too if you have a decent data cap) such as in a hotel and browse my movie and TV show collection. No problem.
Ultraviolet: The BS -
"...through UltraViolet, punters will buy a universal, lifetime right to watch a movie in any format they want; it may be streamed to any device from the cloud, or downloaded to any device..."
Ultraviolet: The reality -
...Alas, my hopes were dashed when I finally looked at UltraViolet's fine print. Instead of "owning" an Internet-capable copy of my movie or TV series, all I really get is a license which includes, "streaming from the selling UltraViolet Retailer, at no extra charge above the original content purchase price, for at least one year after purchase. This no-extra-charge streaming will be offered to specific apps/devices, and via streaming means, to be determined by the selling UltraViolet Retailer. Streaming of a given title from the selling UltraViolet Retailer more than a year after its purchase, or at any time via Streaming Services other than the selling UltraViolet Retailer, may incur fees and if so any such fees would be presented to the consumer in advance of streaming titles, with the consumer having the option to accept the fees or not use that Streaming Service..."
...and it goes on with more of the same.
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