back to article Olympics may have been glorious, but they 'dampened IT trade'

The Olympics may have boosted the feelgood factor in London and across the wider country but it dampened trade in the IT channel - well, according to distributor Northamber anyway. The veteran UK distie made the claim today as it reported financials for the year to 30 June which revealed a return to pre-tax profits but a …

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  1. Anonymous Coward
    Anonymous Coward

    Basic rules of poor trading.

    Get poor results for month / season

    Find what happened in that month /season. Big events and weather (too hot, too cold / too wet / too normal) are always good.

    Blame that.

    Ignore facts including a) you are too expensive b) you don't sell what people want c) people / businesses don't have any money to spend.

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