Sad but inevitable day. Will be interesting to see who acquires the remains but odds are short. I said at the time of the CVA that it was unlikely to deliver and here we are less than 4 months later with final administration. Touche...
The directors at Tottenham Court Road outfit Micro Anvika have called in the administrators after more than 28 years in business, The Channel can reveal. The firm appointed IP and business advisor Re10 on 17 September but continues to trade out of its three premises - two on TCR and one in Newcastle - albeit with fewer staff …
It was cool and cutting-edge int he old days, but finally got too expensive and the kit they wee selling was always one behind the latest thing. They sold confidence: the staff seemed to know what they were talking about when punters were exploring the new world of PCs and laptops. I liked them a lot, slowly stopped going and frankly am surprised they lasted this long. Feel badly for the staff, but can't help feel that anyone good jumped ship ages ago.
Not being from the big smoke, I do try and make an effort to get to TCR when I'm in the Capital, but 6 months ago I couldn't believe how much it had changed. So very few tech retailers, and those that are there seem almost more interested in selling phone cases or camera's than computers. MA seem like they're going to be another casualty and if they shut up shop, I don't see much point visiting TCR any more. Sad times.
""The final nail in the coffin was the Olympics - the directors expected an uptick [in store footfall] but that didn't happen," said Rupping."
They expected an Olympics-related uptick in footfall? Really? Why?
I'm not being flippant, I'm just genuinely curious. Do visitors to Olympic events often pop into electronics stores after watching a thrilling feat of athletic prowess, desperate for a new laptop?
I always found the staff helpful and one or two really knew their stuff, and in the past they've really pushed warranty repairs for me when they didn't need to. They were dead convenient and usually well stocked if you actually needed a bricks and mortar supplier, but sadly they were increasingly expensive to the point they became a last resort or just a shop window to browse. I never did understand why they had so many shops around Tott Ct rd though - three? Or was it four?
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