I don't know why Ebuyer keep pulling these stunts.
Years ago they had a terrible reputation but have truly redeemed themselves in my eyes over the past 4-5 years. I buy a lot of kit from them and they are always very reliable. They have also been very decent when kit has failed.
Their 11pm next day dispatch cut off is also an excellent innovation. I'm expecting the bell to ring any moment with the delivery of an emergency replacement HD I ordered at 10.55pm last night!
So why let the marketing department trash the reputation of a business that has been building a good reputation over the past few years?